Matalan is supporting this worthy charity for the third year running
Matalan has revealed it will once again be collaborating with Alder Hey Children’s Charity for their annual Christmas charity fundraiser.
The ‘Get Your Stripes‘ campaign marks the third consecutive year the British family retailer has chosen to support the charity, which provides vital funds to Alder Hey Children’s Hospital.
Following the success of the last two years, the hospital has been able to develop its new state-of-the-art research centre, which plays a vital part in saving the lives of children. Backed by celebrities such as Justin Bieber and Britney Spears, the ‘Alphabet Scarves’ and ‘Beanie vs Bobble’ campaigns raised a total of £1.3 million.
And there is much anticipation for this year, with a range of festively striped pyjamas, socks and mugs for all the family to enjoy together this Christmas.
The red, white and green striped range is the perfect present for parents, siblings, partners, kids and babies – even the dog has been catered for!
Celebrities from Alesha Dixon to George and Larry Lamb have already kicked off the campaign by modeling the matching pyjamas and onesies for the official campaign imagery.
Jason Hargreaves, Matalan’s CEO, said: ‘Now in its third year, I am incredibly proud of our partnership with Alder Hey Children’s Charity, which has seen us raise over £1.3 million for this amazing cause.
‘The work the charity is doing is so important, the partnership allows us to be part of something truly special, family is at the heart of our business so to be able to support such a worthy cause is an honour. We are confident that we can make this year’s campaign even bigger and better with the help of our fantastic customers and of course some supportive celebrities!’
Every penny of the profits will go directly to Alder Hey so they can continue to build upon the success of the research centre and deliver outstanding care to their 275,00 patients and their families in the UK and across the world.
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Louise Barrett, Head of Corporate and Major Giving for Alder Hey Children’s Charity said: ‘Matalan’s continued support is invaluable for the work we do. With the money raised so far, we have been able to invest heavily into our research centre, which is having a direct and positive impact on our patients. Through this collaboration with Matalan it has helped raise national awareness for the work we are doing across the hospital.’
Get your stripes of choice in Matalan stores and online now, with prices ranging from £2 to £10.