Forget nights in white satin, the Great British public is turning to traditional flannel bed sheets in a bid to keep warm this winter as retailer Debenhams reports that sales of flannel is outstripping silk
The Moody Blues dedicated a whole song to ‘Nights in White Satin’, and diva Jennifer Lopez once famously declared that she would would only sleep in Egyptian cotton sheets ‘with a thread count of no less than 250’ (we’re with you there, Jen), but according to Debenhams, 2013 will be the year of thrift not thread.
New figures released by the High Street giant suggest that World War II favourite flannel (yes, you read that right) is staging a comeback.
‘When asked to choose between romance and heat, thousands of men and women have decided that keeping their bits and bobs toasty and warm is far more important than anything else’, he said.
With energy prices a staggering 80 per cent more expensive than five years ago, it’s perhaps not surprising that households are looking for more creative ways to keep warm at night.
Used since the 1600s, farmer’s favourite flannel shot to popularity in the early 20th century when manufacturers found a way to produce lightweight sheets that still retained heat.
Sales went into decline during the 1960s and 1970s with the development of man-made materials such as nylon (no, we don’t miss nylon bedding either).
The 1980s and 1990s saw the rise of cotton and silk as manufacturing methods made them more affordable and the widespread use of central heating meant that sleepers wanted lighter bedlinen with a cooler feel.
But it looks as though our love affair with silky sheets may have finally come to an end.
According to Ed: ‘Customers have discovered that buying cosy, traditional flannel bedlinen is much, much cheaper than leaving their central heating on in the bedroom all night.’
‘They tell us that there’s a wonderful sense of comfort when slipping between flannel sheets, a feeling of being snugly wrapped and looked after that doesn’t come from any other material. They’re the ideal answer to tough times.’
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So it looks as though nights in white satin really have reached the end… Sorry, Debenhams, but we don’t reckon flannel sheets will be making an appearance on JLo’s block anytime soon…