Soho – shopping is the new sex

Central London's Soho is the hottest shopping spot in town

Naughty but nice, Soho has been titillating Londoners for centuries. Food and drink have long been staples, but since the pink pound moved in, shopping has become one of the neighbourhood’s main attractions.

Bastion of British luxury since 1875,
Liberty‘s Tudor-fronted store offers a high-end edit of fashion, beauty and homeware, while high-street stalwart Muji stocks a sofa bed in 21 colours.
Get kitsch-cool at Joy, military-inspired at Maharishi or colourful and eclectic at Anthropologie (below). Veteran W Sitch & Co has supplied lighting for everywhere from 10 Downing Street to the Titanic film set.

If you’re looking for something for your walls, try the sales at The Photographers’ Gallery, urban expert The Outsiders or go A-list at Sadie Coles HQ. Newframes is useful for mounts and finishing touches.

In need of textiles? Head to Berwick Street, where the outlets include Cloth House and Kleins.

Shop modern style at French newcomer ELEVENPARIS and clothing store-come-gallery OTHER/Shop. Denim label Nudie Jeans offers a repair service, Lazy Oaf
is fun for graphics and minimalists will love Sunspel. Retro fans are spoilt at Bang Bang Clothing Exchange.

Gents are well catered for at accessories dandy Peckham Rye and Universal Works for blue-collar fashion. Oliver Spencer and celebrity hangout Closet Case are among the area’s many tailoring specialists. Check out Parkhurst too, where speakeasy meets barbershop.

For functional or flamboyant footwear, Soho will keep you hot on your heels – from Footpatrol’s sneaker collection to Grenson’s metallic brogues. Embrace your inner rocker at Underground and pop into Irregular Choice for truly unique shoes.

Find natural remedies and treats for your skin at Aesop and Cowshed. Or get a makeover at MAC and Illamasqua.

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Soho’s packed with eclectic specialists, from cameras at Lomography to comics at Vin Mag Shop. Check out legendary bookseller Foyles’ stunning new premises, then spin some vinyl at Sister Ray. Find Italian foodie treats at Lina Stores, unusual whiskys at Milroy’s of Soho, serious beans at Algerian Coffee Stores, indulgent pastries at Maison Bertaux and experimental chocolates at Paul A Young.

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