Sarah Pennells

Sarah Pennells is an award-winning personal finance journalist and broadcaster with over 25 years’ experience working across television, radio, digital and print. Sarah is the founder and editor of the UK’s leading money website for women called

She is a regular commentator on finance issues on national TV and radio and is the personal finance expert for BBC1’s Rip Off Britain.

Previously, Sarah worked as a reporter for BBC1’s Breakfast programme and started her financial journalism career on BBC Radio 4’s Moneybox. She is a fellow of the Royal Society of Arts.

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