The Amazon ‘Home of Black Friday’ pop-up experience is back – and better than ever!

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  • Today sees the brilliant Amazon Home of Black Friday pop-up experience return

    Amazon’s unique Black Friday pop-up experience returns this week to celebrate the countdown to the UK’s biggest annual deals event. The Amazon Home of Black Friday event at 3-10 Shoreditch High Street is open to everyone and best of all it’s free. Open from today until Sunday 25th November, open 24 hours on Black Friday itself!

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    Returning for its second year, the event is packed with even more entertainment to bring the best of Amazon’s Black Friday sales to life. With more unique experiences, workshops, demos, sampling and giveaways, as well as more great deals to browse, there’s something for everyone.

    Welcome to the Home of Black Friday

    Amazon home of Black Friday

    Make yourself at home at Amazon’s ‘Home of Black Friday’ experience

    Visitors to the event can explore over 100 curated Black Friday deals early, bag great Amazon prizes (Fire Sticks, Buttons and vouchers are all up for grabs!!), receive expert gifting advice and take part in workshops hosted by Amazon’s Marketplace and Handmade sellers.

    Amazon home of Black Friday

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    Located in the heart of London’s East End, the pop-up space features eight uniquely themed rooms. These include a fully-functioning kitchen alongside a living room – with an immersive gaming and technology zone and creative workshop space. Two chic bedroom areas complete with beauty and grooming parlours. An interactive kids play area and a home entertainment theatre.

    Amazon Home of Black Friday

    Amazon Home of Black Friday

    Visitors are invited to explore the best of Amazon’s Black Friday Sale within the space. Join in the fun with creative workshops, product demonstrations and special guest appearances.

    Take part in the following free activities

    • Max Factor beauty makeovers
    • Workshops from Amazon Marketplace Artisans including candle making with Cozy Glow
    • Sampling of tasty treats from Hotel Chocolat, Dolce Gusto and more
    • Master classes and cocktail tastings throughout the week – including Tanqueray TEN Martini masterclass
    • Digital spin to win games and Amazon lockers competitions. Offering hundreds of prizes to walk away with, including the latest Amazon devices and much more

    Amazon Home of Black Friday


    For total ease, customers can shop the curated products on display throughout the pop-up using the scan and buy function on the Amazon App. A dedicated Prime Now delivery area will be in the lobby at the venue, allowing shoppers to have purchases available on Prime Now delivered to the pop-up within two hours.

    Related: Best Black Friday furniture deals 2018 – all the latest offers from John Lewis, Argos, Amazon and more

    The Amazon Black Friday Sale is on now until Sunday 25th November. Offering fabulous deals on everything from the latest electronics and Amazon devices to this year’s must-have toys, games, fashion, beauty and homeWare.

    Be shopping smart and buy all your Christmas now. Avoid the Boxing Day blues when everything you’ve bought is discounted.

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