When Burberry were revealed to be this year's foyer tree designer, we knew this would be a match made in heaven
The wait is over. No, it’s not quite Christmas Eve, but the great unveiling of Claridge’s 2015 Christmas tree.
In October Claridge’s revealed that this year’s Christmas tree in the notorious checkerboard lobby would be designed by no other than the quintessentially British designer, Burberry. Chief Executive Officer, Christopher Bailey, was put to work following in the footsteps of Dolce and Gabbana, John Galliano and Lanvin from previous years.
2015 Christmas Tree. Image courtesy of Claridge’s.
The marriage between the iconic London brands was sure to have a fairytale ending and after seeing the tree we can confirm this year’s a winner.
In the wake of Domenico Dolce’s and Stefano Gabbana’s woodland scene last year, complete with British baubles and animated animals, comes Bailey’s metallic umbrella shrine.
Comprised of more than 100 open umbrellas, finished in gold and silver tones and stacked precariously on top of one another, the tree illuminates the grand foyer by magically reflecting light up the grand staircase and across the monochrome lobby.
2014 Christmas Tree
The marriage between the British houses goes beyond the designer tree this year. Hotel suites will be stocked with Burberry trenches to ensure guests are kept sartorially dry and wrapped up as they meander the streets of London, plus, Burberry-clad bell boys will be on hand to help festive guests with their last minute shopping.
The tree unveiling runs alongside the release of Burberry’s Christmas campaign. In honour of the much loved British film, Billy Elliot, the advert shows a host of celebrities decked in Burberry merchandise jumping up and down (well, more elegantly floating) in front of the famous floral 80s wallpaper.
Celebrities include Naomi Campbell and Rosie Huntington-Whiteley, Elton John and James Cordon who we are sure will all be interested in grabbing a view of this year’s Great Gold Tree.