The hotel has created a beautiful winter wonderland to celebrate the festive season
Claridge’s Hotel in London’s Mayfair is well known for its festive decorations and incredible trees, and this year it’s taken things to a whole new level.
Not just a tree with some pretty baubles, oh no.
For 2016, Claridge’s has erected a full-on Christmas art installation in its lobby, created by two of the world’s most influential designers – Sir Jony Ive, Apple’s Chief Design Officer, and industrial designer Marc Newson.
The work shows a young tree – symbolising the future – set amid a tall forest. It also explores the relationship between nature and technology.
The pair worked with British set designer Michael Howells on the project, which sees a series of four-metre high light boxes lining the walls.
These are covered in black and white photos of snow-covered trees, while models of Scots pine, and some real trees surround them.
Above guests’ heads is a natural green pine canopy, creating a magical forest atmosphere. Plus, sound effects of owls, nightingales, sparrows and foxes rattle through, and lighting is on a continuous cycle reflecting the changes from sunrise to sunset and into the night.
Not content with an entire forest, the installation eventually leads out to a large Christmas tree by the staircase, surrounded by a few more for good measure.
“There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology,” said Ive and Newson.
“Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come.”
It’s the seventh year that the hotel has invited guest artists and designers to reinterpreted the Christmas tree tradition.
Pop in if you get the chance!