Pesky food packaging isn't just annoying - it's darn right dangerous! A new report claims that 'wrap rage' injuries are soaring as two thirds of Brits come a cropper
Vegetarian, pescetarian, meat-eater or junk food fanatic, the chances are you’ve fallen victim to tricky food packaging at some point or another.
And it turns out you’re not alone: ‘wrap rage’ injuries, as they’re affectionately dubbed, are on the rise in Britain with nine out of 10 of us admitting to resorting to desperate measures when trying to break into our favourite packaged food.
According to new research, we regularly reach for knives, scissors, pliers and even screwdrivers (OK, so we’re not admitting to screwdrivers) to get into the troublesome tins and pesky plastic packets that keep our perishables in mint condition.
The survey, by trade magazine The Grocer, found that two thirds of Brits have come a cropper using tools to open packets with film wrap, ‘pull here’ tabs, jam jars, ring pulls and soup cartons among the most common items causing difficulty.
Out of 800 ‘grocery professionals’ (no, we have no idea what that means, either) surveyed, 80% admitted to using scissors, 70% a knife and 47% their teeth to tear open packaging in spite of recent advances designed to make our lives easier.
Among the worst packaging offenders are corned beef cans, which use the antiquated ‘key’ opening method and ‘easy peel’ packs – like the kind used on fresh meat products – that are anything of the sort.
The report found that when faced with opening such packets most
consumers reach straight for a knife, which they run around the edge to
gain access to the product.
And while ring pulls have undoubtedly made getting into a tin of soup much easier, the report found that the method is flawed when it comes to shorter cans, such as tins of tuna, which have been found to leave the dreaded jagged edge.
‘It’s the moment when you resort to attacking the jar, can or bag with whatever sharp and potentially fatal implement you have at your disposal,’ said The Grocer, adding that ‘older consumers are one of the most affluent demographics and the fastest growing, so why isn’t the food and drink industry doing more to help them open food packaging?’
Among the products singled out for getting it right were Weetabix, Bird’s Eye and After Eight mints. Although we’re not sure this constitutes a balanced diet.
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