Feast your eyes on IKEA’s new range of homeware and discover how it’s empowering women
Those clever folk at IKEA have done it again. The new handcrafted KRYDDAD collection is even more beautiful than the last. And what’s more, it has a positive impact on people’s lives to boot.
Why? IKEA decided to co-create the collection with social entrepreneurs in India who work with rural women to give them more sustainable livelihoods.
The result is an assortment of beautifully handmade and highly finished products that reflect both Scandinavian and Indian crafts. From patterned cushions and table runners, to laundry bags and poufs made out of renewable banana fiber, a timeless and high-quality collection has been created with outstanding skill.
IKEA designer Sarah Fager worked with artisans from the social enterprises of Rangsutra and Industree Producer Transform, swapping skills and sharing ideas so that both cultures were reflected in the products.
These enterprises employ local artisans, mostly women, from rural areas who would otherwise have limited or no access to paid work, let alone a sustainable income.
Joanna Yarrow, Head of Sustainability for IKEA UK and Ireland says: ‘Living sustainably is key to ensuring a better life for everyone. There are loads of ways you can live more sustainably at home. One is to buy products made from ethically sourced materials such as the KRYDADD collection.
‘Products in this range are made from banana fibres – these are often seen as a waste product but here we’re using them as renewable material to make beautiful, characterful designs.’
The handcrafted KRYDDAD collection is the fifth limited edition collection co-created by IKEA and social entrepreneurs in India, with all profits returned to the enterprises.
So you no longer need to feel guilty for purchasing another cushion that you don’t really need – it’s for an excellent cause.
KRYDDAD is available in selected stores in the UK from October 2016.
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