Tamara Kelly

Digital Editor

I’m Digital Editor here at Idealhome.co.uk, the UK’s leading interiors website.

With a career in journalism spanning 18 years, I've worked across fashion and beauty, but found my true calling in the world of interiors. I've spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that I've honed my skills and passion for shopping, styling and writing. I've been privileged to serve as an ambassador for the brands on multiple occasions, most recently on Matalan’s The Show and as a presenter at top interiors trend events Autumn Fair and Spring Fair.

There’s nothing I don't know about the latest interior trends – whether it’s what colour we should be painting our living room walls next season, or if 'cottagecore' cushions are a good or bad idea!

Six years ago I bought my own 'ideal home', a period style property on the Essex coast. It's beautifully decorated throughout (by my Dad) in serene greys with pops of pink and Farrow & Ball Hague Blue – including the Flamingos wallpaper from the New Contemporary collection by Cole & Son. A favourite piece in my home is a marble topped, gold gilded side table – found in a local charity shop – and my latest investments, the drinks trolley of dreams and a West Elm-style coffee table from Aldi.

Instagram: @tamlovestoshop


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