About Ideal Home: who we are, what we do, and how to get in touch

The home of great ideas for more than 100 years

(Image credit: Mark Cott)

The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home design accessible to everyone, and our unique formula of home decorating ideas and inspiration plus practical expert advice and solutions is on hand to help you enjoy a happier, healthier, better designed home. 

Ideal Home’s mission is to make great home design accessible to everyone

Ideal Home has everything you need for the modern home in the 2020s, from homekeeping to tech, room decor to DIY, wellbeing to home finance. When it comes to your home, we’ll have answers to all your questions and dilemmas (with a very healthy dose of interiors inspiration along the way!).  

We’re all about a democratic approach to home design. You’ll find no judgements about style, taste or budgets here – we’re not the Style Police! We simply showcase the very best ideas, top new products, inspiring real homes – so you can put together your own perfect blend. So whether you’re on the lookout for living room ideas, kitchen planning

We think creating a home should be fun and exciting, and that’s how we want you to feel when browsing our brilliant content. Think of us as a trusted friend who’ll help you navigate the tricky choices and celebrate the joys of home.

Ideal Home's heritage

A grid of Ideal Home magazine covers from the past 100 years

(Image credit: Future)

Since 1920, Ideal Home has been delivering everything busy women need to create a home they’re proud of. It expertly selects beautiful possibilities and practical solutions with insight and passion. 

In the very first edition of Ideal Home in January 1920, the editor wrote: ‘The policy of The Ideal Home is to cater for the wide circle of the middle class. Every matter of interest, from the designing of the house and garden to its finishing touches, will be explained and illustrated by experts.’ 

From that first issue over 100 years ago, Ideal Home has achieved so much: giving away architectural plans to boom-time self-builders, dispensing government information about rationing, blackout and air raids during the war, converting London townhouses into modern show flats and even building a housing development in Peterborough. 

Today in 2022 we continue our mission to arm you with all the knowledge and ideas you need to create your dream home. Ideal Home has been the home of great ideas for more than 100 years, and we’re looking forward to the next 100!

Ideal Home is brought to you by Future Publishing, which also publishes Homes & Gardens, Livingetc, Style at Home, Real Homes, 25 Beautiful Homes and many other popular titles.

Meet the team

Ideal Home was one of the first magazines to bring the advice of leading industry experts into the homes of its audience. This mission lives on with our team of brilliant editors, along with well-known, experienced experts from the fields of interior design, home ownership, architecture and much more. 

We can guarantee our editors as homes-obsessed as you. Homes are our passion, and that's why we love to write about them. 

Rhoda Parry
Rhoda Parry

I'm the Editorial Director of Ideal Home and its sister titles, 25 Beautiful Homes and Style at Home. I'm am also Editorial Director for Gardeningetc, Amateur Gardening and Easy Gardens. Previously I was the Team Lead for the Homes Content Team - creative heart of the UK's leading homes media portfolio - comprising Homes & Gardens, Livingetc, Ideal Home, Country Homes & Interiors, 25 Beautiful Homes, Style at Home, Woman & Home, Amateur Gardening and Easy Gardens. This 23-strong team represented best-in-the-business editors, writers and stylists. I have also held the Editorship of Country Homes & Interiors, 25 Beautiful Homes, 25 Beautiful Kitchens, 25 Beautiful Gardens. I have served on many judging panels including the Society of Garden Designers Awards and the Country Business Awards, contributed at interiors and media events and was nominated for a PPA Award. I have also acted as a mentor for the School for Social Entrepreneurs.

In 2006, I sold up and left London to start a new life in Sussex. Surrounded by coast and countryside, my partner and I designed and built a contemporary detached house on the site of a small bungalow for our family. Many of the lessons I learned - and continue to learn - inform my approach to home, garden and interiors journalism. The transformation of our property continues with the recent addition of a new extension to incorporate a utility room, home working study and shower room. I have a deep connection with the landscape so sustainable and environmentally friendly approaches are at the heart of my lifestyle choices.

I've been Ideal Home’s Editor since late 2020, and I'm also lucky enough to edit also  its sister title Style At Home. I've been an interiors journalist and editor for over 20 years, working for many of the UK’s leading interiors magazines. 

I first joined the Ideal Home team back in 2006, when I oversaw the magazine’s real homes and makeovers features. Getting to look around the UK's best homes was a dream job! After going freelance following the birth of my twins, I continued to write for Ideal Home, as well as other leading homes titles. Because I wasn't busy enough juggling work and twins (!) I was also an early adopter when it came to blogging and social media, and launched my own award-winning interiors blog in 2011. 

I rejoined the Ideal Home family four years ago and became Editor of Ideal Home and Style at Home at the end of the brand's centenary year in 2020. 

My family and I moved into our Victorian home in Surrey – a former hospital porter’s lodge – just before lockdown 2 at the end of 2021. It’s got great bones, but lacks character so I'm keen to put her stamp on it. A keen DIYer, I've had to accept that progress is slower than I might like, as I try to fit the redecoration and renovation (a rear extension is on the cards soon) with work and a busy family life.  

Rebecca Knight
Rebecca Knight

I am the Deputy Editor on the Ideal Home Website. I fell into the world of interiors a little bit by accident. After I graduated with a Masters degree in magazine journalism from City, University of London in 2018, I started my journalism career as a staff writer on women's weekly magazines. However, after joining the Ideal Home website team in 2019 as a Digital Writer I caught the DIY and interiors bug and never looked back. In 2020 I moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend. In 2022 I returned full time to the Ideal Home team. I am currently decorating my first unfurnished rental flat in London and I love nothing more than thrifting through the second-hand furniture stores and charity shop bric-a-brac shelves.

Ginevra Bennedetti
Ginevra Benedetti

I have been the Deputy Editor of Ideal Home magazine since 2021, having first joined the team in 2011. I currently oversee the publication of the brand’s magazine each month, editing, writing and commissioning, from planning through to publication. With a career in magazines spanning nearly twenty years, I have worked for the majority of the UK’s interiors magazines and websites, both as staff and as a freelancer. Just some of the other brands I have written for include Homes & Gardens, Livingetc, Country Homes & Interiors, Good Homes and Gardeningetc.com. I have been fortunate enough to have interviewed some of the most talented designers in the business and I've written about pretty much every area of the home - from shopping and decorating, appliances and home tech, wallpaper and fabric, kitchens and bathrooms, even extensions and conversions. I live in west London with my husband and son, and our Devon Rex cat, Zelda. 

Nicky Phillips
Nicky Phillips

I have been the Style Editor of Ideal Home since 2010. I am an interiors journalist and stylist who has worked for some of the UK’s leading interior magazines for over 25 years. A stint as Associate Editor on Ideal Home in 2000 led to me becoming Deputy Editor of Livingetc in 2002, leaving to have my three children and to start my own interior design business @Stylingatnumber42, before returning to Ideal Home as Style Editor in 2010. I have styled and art directed over 300 shoots for Ideal Home magazine to date.

Having gained a first class honours degree in Furniture Design, I went on to assist leading interior stylists with work on catalogues, editorial and events. My first in-house role was as Assistant Homes Editor on House Beautiful magazine before becoming part of the launch team of BBC Good Homes magazine, as Homes Editor in 1998. After moving to the role of Associate Editor on Ideal Home for two years, I landed the Deputy Editor position at Livingetc in 2002. I then took a career break to have my three children and to launch my own interior design business before returning to Ideal Home in her current role in 2010.

I know first hand about the decorating process and I'm a self confessed ‘doer-upper’ - I'm a dab hand at painting, wallpapering and even tiling and is the proud owner of numerous power tools, including a chainsaw!

From a studio flat refurb, published in Livingetc 2002, to transforming a family Victorian townhouse published in Ideal Home 2017, I am currently doing-up my Edwardian townhouse to become a super stylish home for my three kids, two dogs and a rather large vase collection!!

Steph Durrant
Steph Durrant

I am the Deputy Editor of Style at Home magazine and regularly contributes to idealhome.co.uk. I have been working for both brands since 2016, with a background in interiors and craft publications. I have previously written for HomeStyle, Homemaker and Sew magazine, among others. Much as I can’t get enough of interiors, my true passion is crafting and upcycling. Give me a pile of fabric or a tin of paint and I’m happy as Larry! My little house is chock-full of quilts sewn in colourful Liberty fabrics, upcycled furniture and if you sit still long enough, you will be decoupaged!

Millie Hurst

I joined the Ideal Home team as a News Writer in January 2021, before becoming Senior Content Editor. I work on Ideal Home’s digital content strategy, taking care of evergreen articles on everything from dreamy neutral bedroom ideas to bold DIY projects, all to inspire people to make the most of their homes. I also hunt down great homes news stories and gets to speak to celebrities about their decor choices. When I'm not working, I love reading about interiors and feng shui, as well as seeking out second-hand treasures at antique centres and car boots. I live on my own in North London and believes a clutter-free space you love coming home every day to is a secret weapon for wellbeing. 

Holly Walsh
Holly Walsh

I am Content Editor at Ideal Home and has been working on the brand since 2015 when I joined the mag as Style & Decorating Assistant, making sure the big decorating shoots ran smoothly and compiling the inspiring shopping pages. I became Features Editor of both Ideal Home and our sister mag Style at Home, in 2017 where I continue to work on all things shopping, design and style, for both the magazines, and the website too. As Content Editor, while I still produce decorating, style and advice features for the magazines, I spend a big chunk of time writing and adding to our vast library of inspiring content online.

I have worked in the world of interiors for over 10 years, starting out on the lifestyle team at a Sunday Supplement magazine, before making the leap to a monthly mag where I have been ever since. I studied Interior Design at University, and prior to that Textile Design at Art College so my passion for homes and interiors also comes with a background of studies too.

Thea Babington-Stitt
Thea Babington-Stitt

I am a Content Editor for Ideal Home, working across both the website and the print edition of the magazine.

I wanted to write for a living ever since I was a teenager. After school in Northern Ireland, I attended the University of Exeter to read English Literature where I explored the possibilities of fiction writing or screenplays, but was drawn more and more into journalism. Realising my passion for magazines could translate into a career, after graduating in 2011, I gained an MA in Magazine Journalism from City University, London. 

Although I specialised in Security and Organised Crime (yes, random!) I wanted to work in a magazine genre that was something I could more naturally identify with. I spent some time working on fashion and lifestyle titles, everything from Stylist to The Mail on Sunday before styling my first nice flat rental made me realise my love of interior design.

I became the Deputy News & Houses Editor of LivingEtc, and over the years held positions at Homes & Gardens and Country Homes & Interiors before moving to my current role with Ideal Home in 2021.

I have interests across every area of homes - from kitchens and colour schemes to technology and architecture. Over the past couple of years I have interviewed some of the most renowned names in interior design and is passionate about talking to people to discover new ideas, theories and ways of looking at design. Although I am yet to become a homeowner, I love making my rental flat my own, and spend probably too much time idly designing my dream home.

Amy Cutmore headshot
Amy Cutmore

I'm Editor-in-Chief, Homes Audience, working across the Future Homes portfolio. I work on titles including Ideal Home, Homes & Gardens, Livingetc, Real Homes, Gardeningetc, Top Ten Reviews and Country Life. And I'm a winner of the PPA's Digital Content Leader of the Year.

I've been writing about interiors and tech for nearly 20 years – my first role was as a Features Writer, working on titles such as Inside Readers’ Homes, Inspirations for Your Home and Country House & Home, before joining TI Media (or as it was at the time, IPC). I've been part of the Ideal Home team since 2010.

At Ideal Home, I've served as Consumer and Technology Editor, before being promoted to Digital Editor in 2017. During my time on the title, I've honed my expertise on property and interior design, with a strong focus on kitchen and bathroom design and planning. I'm also a self-confessed technology geek, and ran tech blog, Girl About Tech, for five years – picking up an Amara Blog Award in the process.

Prior to working at Ideal Home, I was Deputy Sub Editor/Writer at 25 Beautiful Homes from 2008-2010, where I got involved with plenty of real home makeovers. And before that I held the Deputy Sub Editor/Writer position at Beautiful Kitchens, where I became an expert in everything from appliances to flooring to worktops – so feel free to ask me about anything from Corian to cornicing! I've also freelanced for titles such as Trusted Reviews, and Wareable. I write about anything and everything homes-related, although my Mastermind-style specialist subjects are appliances and tech, kitchens and bathrooms. I'm also a buy-to-let landlord, with a small portfolio of three properties, so I'm clued up when it comes to renter and landlord rights and property advice in general.

Ecommerce Team

Lindsey Davis

I am the Acting Editor of Realhomes.com and Editor in Chief for Ecommerce across the Future Homes titles. I have been writing about homes since 2013 when I joined the Homebuilding & Renovating team as Junior Web Editor. Here I got to put a lifelong passion for architecture and design to good use, overseeing web content for the brand and helping people find information and inspiration for their own builds. 

In 2015 I took on a senior web editor role heading up the web team for Real Homes and Period Living websites, too. When Future Plc acquired the brands in 2017, I was made Associate Editor of Realhomes.com helping move the brand forward globally as the place to find accessible home makeover advice. I was also put in charge of increasing the brand’s presence as a product advisory, and built my skills around crafting review and buying guide content. In late 2020 my team was asked to bring this insight to the other Future Home brands and produce articles on where to buy the best products for the likes of Homes & Gardens, Livingetc, Gardeningetc and, of course, Ideal Home. I sat on the judging panel of the Real Homes Product Awards 2021.

When I am not writing about homes, I am working on the ongoing renovation of her Victorian terrace in the Staffordshire countryside. I have converted the loft, remodelled the bathroom and currently undertaking a kitchen makeover, as well as constantly trying to make something of my long narrow cottage garden.

Annie Collyer
Annie Collyer

I am the Deputy Ecommerce Editor at Ideal Home and have been writing for the brand since 2021. After achieving a First Class Honors degree in Journalism, my first dive into writing was for an online lifestyle title chatting about all things London and what to do and see in the capital. From there, I landed the job as Deals Editor on Real Homes in 2018. Ever since I have spent my time advising readers when it comes to what to buy for their homes, also offering guidance when it comes to what time of the year to shop, too. Whilst not forgetting, of course, the budding question of where to actually do the shopping, and what to buy. I have done my fair share of product testing in my time at Future, so it's safe to say that I can spot the good from the bad, whether that's a mattress, a BBQ, a mop or even a handy home organizer.

Amy Lockwood
Amy Lockwood

After studying Print Design at Winchester School of Art, I spent multiple years working in the interior industry, including styling and visual merchandising for many well-known brands. I am now Decor Editor at Ideal Home, offering advice on creating your dream interior, whether that's choosing the perfect shade of paint, investing in a new sofa, or sourcing on-trend and sustainable products for the home. I also writes about all things interior for Livingetc, Homes & Gardens, and Real Homes, and brings my design knowledge outdoors at Gardeningetc, where I advise on what to look for when shopping for the best garden furniture and how to create a practical and stylish outdoor living area.

Caroline Preece
Caroline Preece

I have been smart homes editor for Ideal Home since 2021 when I transitioned from writing about technology in general to how technology can improve our home lives. With over a decade of experience in journalism, writing for titles including IT Pro and Expert Reviews, my passion has always been for how a well thought out smart home can make people’s lives easier, helping us all navigate lives that are only getting busier and more expensive. 

Jennifer Oksien
Jennifer Oksien

I have been the Future Homes appliances editor since February 2020. I have over 10 years experience as a product writer specialising in appliances, smart tech and mattresses for some of the UKs leading retailers and magazines. I also works on Real Homes, Homes&Gardens, Livingetc and Gardeningetc.

Outside the office, I like to vacuum in my spare time as well as work time - it has become somewhat a hobby, although the house never seems to be clean enough. We've been in a constant stream of house renovating since we moved in 4 years ago but it does give me some relief to say that we're onto the last home project which is 'decorating' the kitchen extension. This has had multiple uses over the years but now it'll be my daughter's messy playroom, a nice-looking messy playroom at that. When I'm not vacuuming or renovating, I'm with my little family on the North Devon coast with an icecream or chip shop not too far away.

Millie Fender

I am the Small Appliance and Cookware Editor. I joined Ideal Home as an Ecommerce Editor in 2021, covering all of the site's small appliance and cookware shopping content. I formerly worked at Top Ten Reviews, another Future site, where I produced review and buying guides across a range of home products, from fridges to blenders. As an e-commerce editor, my job is to test all the wackiest product launches, whether they're air fryers, bread makers, or juicers, and give you my honest experience.

Louise Oliphant
Louise Oliphant

I joined the other side of the desk, as Ecommerce writer in April 2022, after managing PR efforts for a luxury bedding brand. Knowing the importance of getting a great night’s sleep, I bring bedding expertise to writing sleep buying guides across Ideal Homes, Livingetc, Homes & Gardens, Gardeningetc and of course Real Homes. But with a background in art, my shopping skills don’t stop at bed sheets. I have an eye for design (but with a minimal budget, mind), and loves nothing more than searching for contemporary design dupes to upgrade the plain space of my rented East London flat. 

Molly Cleary
Molly Cleary

I am the Ecommerce Writer for Ideal Home and works across the Homes titles at Future to bring you the next best thing for your space. I have worked at Future since 2021 on TopTenReviews and Live Science, and now writes shopping content, including reviews and buying guides across the Homes vertical. I joined Future after graduating from the University of Exeter, where I studied English Literature. My areas of expertise are cleaning products (because I can’t stand mess) and home gym equipment, from yoga mats to exercise bikes.

Ideal Home experts

Fearne Cotton

Fearne Cotton is one of the best known and most popular broadcasters in the UK and is most recently known as the Founder of the wellbeing brand, Happy Place. The brand was created from her first book released in 2017, Happy, which was a Sunday Times Bestseller and a silver Nielsen Bestseller. This was the first in a series of books talking about her own, and some of the not so positive, experiences with happiness. This was also the premise for her podcast launched in 2018, Happy Place, and has featured an array of guest such as Ellie Golding, Hilary Rodham Clinton, Jada Pinkett Smith, Russell Brand, Gary Barlow, Alicia Keys, and Elizabeth Gilbert amongst others. To date, the podcast has over 59 million downloads and continues to top the charts. 2019 saw a further extension of the brand into the live space, with over 10,000 people attending two Happy Place Festivals, one in the north and one in the south of England. The Festival went virtual in 2020, running over for month featuring around 150 pieces of content. The Festivals return later on this summer to Chiswick House & Gardens and Tatton Park.

Her third children’s book Your Mood Journal was published in the November 2020, and her most recent book Bigger Than Us, was published in January this year. In 2021 Fearne also launched Happy Place Books, which has already published some amazing works by Lawrence Okolie & Dr Olivia Remes.

Fearne is a mother of two, and step-Mother of two, and closely supports a range of charities - most notably mental health charity Mind, The Prince’s Trust and Coppafeel!, the latter of which she curates the charity’s music festival, Festifeel.

Hadley Freeman
Hadley Freeman

Hadley Freeman is an American British journalist. A staff writer for The Guardian Hadley is the author of the bestselling House of Glass (published March 2020) alongside other titles. She has recently moved house, and lives in London with her husband, her kids and, most importantly, her dog.

Born and raised in New York, Hadley spent eight years on the fashion desk at The Guardian, before becoming a staff writer and columnist.. She penned her Weekend Guardian column for over five years, until September 2021 when she stopped to concentrate on interviews for the newspaper. Hadley’s work has appeared in publications including Vogue US and UK, New York magazine, Harper’s Bazaar, and many others.

Charlie Luxton
Charlie Luxton

Charlie Luxton is an architectural designer who combines his design work with writing and presenting television programmes. Charlie began his broadcasting career presenting a six part series, Modern British Architects for Channel 5. Since then he has gone on to present Britain’s Hidden Heritage (BBC 1), Restored to Glory and Rebuilding The Past (BBC 2), Homes and Property (ITV), Supercommuters, World’s Weirdest Homes and Best Laid Plans (Channel 4), Building A New Life In The Country (Channel 5) and Building The Dream, Homes By The Sea and Homes By The Med (More 4). He has also worked across the Atlantic presenting Artland USA and Vertical City. Charlie is passionate about the environment and communicating his enthusiasm for sustainable architecture and eco-friendly design. 

Studying at Oxford Brookes University, he achieved a first class honours degree in Architecture before going on to complete an MA at the Royal College of Art in London. Charlie has worked for a number of architecture practices becoming a founding director of Free State in 2000 where projects included Zoomorphic, an exhibition for the V&A and Electric Storm, a 3 month renewable energy event on the South Bank in London. 

In 2005 he left London and Free State to focus on sustainable housing, setting up Charlie Luxton Design.  At CLD his aim is to create beautiful, energy efficient buildings that age gracefully and don’t cost the earth to build or maintain and he is currently working on several sustainable housing projects in London, Wiltshire and the Cotswolds where he now lives. Charlie has recently been appointed as an Ambassador for the Plunkett Foundation, a charity that supports rural community businesses across the UK. He has also undertaken the task of building his own house, you can follow his progress via his blog here

Ideal Home Contributors

Amy Hodge
Amy Hodge

I have been working on interiors magazines for over 11 years. I'm a freelance writer and sub editor who has worked for some of the UK's leading interiors magazines including Ideal Home, Style at Home and Country Homes & Interiors. I started at Style at Home just after it launched as food editor and I'm now chief sub editor for Ideal Home, Style at Home and Country Homes & Interiors.

Alison Davidson
Alison Davidson

I have been working as an interiors and lifestyle journalist for over 30 years. I have been Homes and Gardens Editor of Woman & Home magazine and Interiors Editor of House Beautiful magazine, I have also freelanced and worked for most of the interiors magazines at one time or another. I am currently embracing the move to digital using the same knowledge and expertise to produce high quality features.

I attended London College of Fashion studying Fashion Journalism where I won the Philippa Murley Award for Student of the Year and worked briefly in fashion before switching to homes, becoming Deputy Homes Editor for Living magazine. I am well-known in the industry and known as a safe pair of hands, getting features in on time and to the required standard.

Amy Hunt
Amy Hunt

I am a freelance lifestyle writer and editor primarily covering homes and interiors, wellness, travel and careers. I was previously Lifestyle Editor at woman&home, commissioning and editing the homes, books and features sections of the website – so I'm always interested in the latest interior trends and SEO updates.

In 2019, I won the AOP Digital Journalist of the Year Award, for my work on womanandhome.com. Having worked in the industry for over eight years, I have contributed to a range of publications including Ideal Home, Livingetc, T3,Goodto, Woman, Woman’s Own, and Red magazine

Caramel Quinn

I am an award-winning journalist and professional nerd who tests technology for newspapers, magazines and online. I have written for Ideal Home since 2012. I pride myself on real-world testing and translating geek speak into plain English. My pet hates are jargon, pointless products and over-complicated instruction manuals. I am an engineering graduate who has won multiple awards for communicating hi-tech subjects to normal people. I understands the acronyms and tech specs so you don’t have to. As well as writing on tech, I have appeared as a technology expert on the BBC, Sky News and GMTV, and done countless radio and podcast interviews. I live in east London with my two children, dog, three cats and 10 rescue chickens… all of whom assist me in destruction testing home electricals for us.

Fiona Galley
Fiona Galley

After the birth of my second son in 2015, I switched from my in-house journalist role to a freelance one, contributing to titles such as Modern Gardens, Ideal Home Christmas, goodto.com, Candis and idealhome.co.uk. Before that, I was the Lifestyle Editor at Essentials magazine, where I wrote about everything from food and fashion to books and gardens, but home interiors were what gladdened my heart the most, and still do.

My childhood passions – creative writing and constantly styling my bedroom – led me to an inevitable career in interiors journalism, which has spanned almost 20 years. That’s how long I've been styling up my own home (as well as my friends!), writing about other peoples and trawling through interiors websites, be it to source a doppelganger of a designer lamp or to pull together a collection of on-trend rattan chairs. My longevity in the field has earned me credence, particularly if you’re after savvy but chic brands and buys, styling tips and practical advice

Laura Shannon

I am an award-winning freelance consumer and money journalist with more than a decade of experience in the field. Having graduated from The University of Manchester in the early ‘noughties’ I went on to gain my journalism qualifications (NCTJ) at Liverpool Community College. I started my career at The Rochdale Observer before moving to the commuter newspaper Metro where I wrote about business, property and money. It was here I also obtained a senior journalism qualification.

I went on to work for The Times, Daily Mail, MoneySavingExpert, and ITV, among other titles. I was also personal finance correspondent at The Mail on Sunday for eight years until early 2021. I have won numerous financial journalism awards for my work – the most recent being National Newspaper Personal Finance Journalist of the Year 2019, from the Personal Finance Society.

I am passionate about helping people to save, understand, and manage money more effectively.

Laurie Davidson

I am a professional stylist, writer and content creator, who lives and breathes interiors. Along with working in-house on some of the UK’s leading interior magazines, I have also styled homes and produced sets for TV shows, adverts and top brands – everyone from Valspar to Hillarys, Soak & Sleep to Dunelm. 

My career has taken me all over the country, with highlights including appearing on stage at the Ideal Home Show, hosting workshops at Fearne Cotton’s Happy Place Festival and chatting all things interiors on Zoe Ball’s Radio 2 breakfast show, not to mention appearing as a judge for the Amara blog awards not once but twice in the last five years. 

From product round-ups for the Independent and Evening Standard, to styled shoots for Stylist and Ideal Home, I have a wealth of knowledge and regularly contributes tips and tricks both online and in print. And writing and styling aren’t the only strings to my bow. Hosting events with styling demos and craft workshops, whether in store, for the press and influencers, or via video, is something I regularly enjoy.

Jacky Parker

I am a freelance interiors & lifestyle journalist, specialising in modern interiors, design and eco living.  I have written for Future’s interior magazines and websites including Livingetc, Homes & Gardens, Country Homes & Interiors and Ideal Home for over fifteen years, both as a freelance contributor and inhouse, with stints as Acting Digital Editor, Livingetc and Acting Style Content Editor, Country Homes & Interiors.

Her work also features in national and international publications including Sunday Times Style, Telegraph Stella, The Guardian, Grand Designs, House Beautiful and more.  With years of experience in the industry I am privy to the insider view and the go-to places for interior inspiration and design-savvy décor. 

When I'm not writing about beautiful homes, interior ideas or interviewing designers, I'm usually browsing Rightmove for a potential coastal retreat and contemplating what to eat.

Linda Clayton
Linda Clayton

I am a professionally trained journalist, and have specialised in product design, interiors and fitness for more than two decades. I have written for a wide range of publications, from the Daily Telegraph and Guardian to Homes & Gardens and Livingetc. I have been freelancing for Ideal Home Magazine since 2008, covering design trends, home makeovers, product reviews and much more.

I trained at Cardiff School of Journalism, Media and Culture, where I received a First Class bachelor’s degree in Journalism, and Post Graduate Diploma in Magazine Studies. I have won awards for technical features in the interiors trade press and have sat on Design Awards judging panels for Designer Magazine, Homes & Gardens and, most recently, Real Homes.  

Lisa Fazzani
Lisa Fazzani

I am a freelance journalist who has written about interiors for more than 25 years and have worked on all the major homes titles, primarily Ideal Home, but also including Homes & Gardens, Country Homes & Interiors, Style at Home, Livingetc, Woman & Home, Easy Gardens and Good Homes magazines. Homes and interiors have always been a passion and I never tire of nosying around gorgeous homes, whether on TV, online, in print or in person, as well as being a serial shopper/bargain hunter.

Lizzie Hudson
Lizzie Hudson

I have been delivering interiors and lifestyle content for print and digital platforms for over 15 years. I started my career as Editorial Assistant for a niche crafting magazine in the mid noughties, which sparked my passion for creative publishing and led to an exciting career in the women’s lifestyle and interiors market. I went onto launch a new homes and craft magazine called Homemaker in 2011, before joining established interiors magazine, Style at Home. I also held the reins at Grand Designs and House Beautiful, and was privileged to be appointed Contributing Editor for HomeStyle in 2018.

Today, I am founder of my own content agency, where I freelance for a range of clients. I primarily delivers decorating, interiors and lifestyle content pieces, and you’ll find my  work in Woman&Home, Living etc, Homes & Gardens, Ideal Home, and Marie Claire, but I also curates work for brands outside the industry – I've worked on interesting pieces for London Business School, Shell and Virgin Media to list a few. I'm also heavily involved in brand and product marketing campaigns and have collaborated with a number of high-street names, including Dulux, Cuprinol, Tesco and B&Q to deliver exciting video and point-of-sale advertising content across social media and brand websites.

Whilst my focus these days is on the written word, I also has an exceptional visual eye and a wealth of experience in coordinating imagery and video, as well as styling for photography shoots. Brimming with ideas, and whatever the platform, I'm passionate about all things interiors and loves nothing more than bringing stories to life through creative content work that will inspire others.

Rachel Ogden

I'm a freelance journalist with more than 20 years’ experience of writing, editing and sub-editing. Since 2007, I've worked exclusively in interiors, writing about everything from extending your home to kitchen worktops, flooring, storage and more. I specialise in product reviews, having reviews hundreds of small and large appliances and homeware. An NCTJ-qualified journalist, in 2018, I was shortlisted for Lifestyle & Interiors Journalist of the Year in the Property Press Awards.

Rebecca Foster
Rebecca Foster

I started my journalism career in Bangkok in 2013, where I worked on the in-house editorial team at a luxury homes magazine. Since then, I have contributed to numerous property and interiors titles in the UK and Southeast Asia. I re-located to London in 2015 to work at one of the country’s leading self-build and home renovation magazines. In 2017, I left my job to split my time between freelance journalism and teaching yoga.

I have worked in the property and homes sector for almost a decade, on a variety of titles. My background is in self-build and renovation, so I'm happy to chat about a plethora of topics, from oak frames and kit houses, to glazing innovations, sustainability and home heating.

Luke Edwards
Luke Edwards

As a veteran tech journalist of over two decades, I know what makes a gadget tick but I'm also well aware of what you want to read about when doing your research. I have worked in this world for over 20 years and love testing, reviewing and working with brands on new gadgets. Not only does this mean I've got plenty of experience reviewing tech, but that I'm in a good position to see how trends have appeared and caught on or been left by the wayside. As such I consult for many tech companies helping them create new gadgets. All that adds up to words which you can expect to give you clear guidance on what's worth investing in, to upgrade your home and your life for now and the future. Expect concise words on everything from smart home tech and power tools to solar panels, cars, smartphones, speakers and plenty more besides.

About our product testing and reviews

Our product reviews and buying guides help you find the best buys for your home. We know making a big purchase can be daunting, so our team of experts works hard to make the experience a little simpler. 

And it is something we have been doing at Ideal Home for over 100 years. Yes, since 1920, Ideal Home has been advising homeowners on the best buys for their kitchens, bathrooms, bedrooms, gardens and more – we are proud of our century of shopping expertise.

Our review panel is made up of a team of bakers, sleep obsessives, tech experts and gardeners. All of them test the products they review in the home to give them a true-to-life experience, and all are incredibly houseproud so they want something that looks the part while doing the job.

How do we test products?

Products are sent to us for review (often free of charge though we may have to buy) and handed to our trusty reviewers. They will test the product for at least two weeks, though we test mattresses and some other products for longer to allow us to get used to them. 

Each product is tested in the home, but we aim to be scientific in our testing approach as much as we can. Every stand mixer will bake the same recipe; every blender will make a soup and smoothies; and every air fryer tested at how well it makes chips. However, we do take into account that different products are designed for different homes, so we match our products to our testers as such.

When we have finished our testing, we write the review and give the product a rating out of five stars. The very best products (4.5 stars and above) are awarded an 'Ideal Home Approved' recommendation. 

These products are the basis of our buying guides – a one-stop to see our top rated buys.

To request the Ideal Home Approved winner logo, please contact Efi Mandrides to learn about our logo usage packages.

Our shopping links

We are never paid to review products and work hard to ensure independence. The products we review are offered by the manufacturers for this purpose and they know we will produce a no-holds barred report on its performance.

Some of the products we write about are shoppable via links on our website. This means you can see the best prices for that product if it sounds like the right one for you. If you buy through one of these affiliate links, we may get paid a small amount of money from the company you bought from. This is not an added fee and is included in the normal purchase price everyone else sees. 

Our editorial integrity is important to us – please write to us and let us know how we are doing.

Ideal Home brand partnerships

Ideal Home is proud to have worked with some of the UK’s leading brands on product licensing partnerships

These include:

Contact us

Please do get in touch to talk about collaborating with us (please note we do not take part in link building). 

Here’s a handy list if you would like to get in touch:

Email the digital team about the Ideal Home website

Email the ecommerce team about product reviews

Email the print team about Ideal Home magazine

Email the ad team about content marketing and all advertising enquiries

Email our licensing team at licensing@futurenet.com about logos and quotes, or click here






Advertise with us


UK: Future PLC 121-141 Westbourne Terrace, London, W2 6JR Telephone: +44 (0)20 7042 4000

US: Future PLC, 135 W41st St, New York, NY 10036 Telephone: +1 212 378 0448 

Ideal Home Awards

The Ideal Home Kitchen Awards celebrate great kitchen design and innovation. Find details of our 2022 winners here. 

We know how much you love to look inside some of the UK’s most stylish homes, and our annual Best Home Awards celebrates the very best of the bunch. 

Privacy policy

Here at Ideal Home, we have a strong commitment to protecting your privacy. Please read our in-depth privacy policy to find out more.

Code of conduct

Ideal Home is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact us by calling 01225 442244 or writing to us at Future Publishing, Quay House, The Ambury, Bath, BA1 1UA, UK. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk

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(Image credit: Image credit: IPSO)
Heather Young

Heather Young has been Ideal Home’s Editor since late 2020, and also edits its sister title Style At Home. She is an interiors journalist and editor who’s been working for some of the UK’s leading interiors magazines for over 20 years, both in-house and as a freelancer.