Style through craft with Brintons

Creating personality and homeliness in a property is a game that's played out in stages - some pieces are temporary (almost acting as placeholders for the perfect item) while others are chosen because of their timeless qualities. Carpet should always be the latter. Invest in quality at the outset and you're laying the groundwork for an enduringly welcoming home, however you choose to decorate it.

The experts at Brintons agree; ‘Carpet is perfect to create a cosy living space. The texture of wool underfoot, coupled with a warm colour or welcoming pattern makes it a great way to build a comfortable and inviting scheme.'

Crafting luxurious wool-rich carpets since 1783, Brintons knows a thing or two about bringing style with longevity to the home. In the 1950's, Brintons invented the 80 percent wool, 20 percent nylon blend, which is now the global standard for carpets around the world. The blend combines the comfort of wool with the strength and durability of nylon. This assurance that your flooring will stand up to daily wear-and-tear leaves you free to express your personal decorating style.

While plain carpets have been a widely accepted choice for many years, there's been a recent move back towards more decorative designs. Classic patterns, such as the country-home heritage favourites - specifically tartan and plaid - have regained favour, while more contemporary options - think large-scale pastel-hued dogstooth, or fluid patterns reminiscent of raw minerals - are also proving popular choices among forward-thinking homeowners.

However, the prospect of being on-trend (or even ahead of it) is not the key driver here. It's actually partially down to practicality. ‘Patterns are perfect for high-traffic areas like hallways and staircases, where dust and dirt are repeatedly trodden into the carpet,' say Brintons. In other words, patterned carpet can be more forgiving than neutral styles, and these British experts know how to make your statement flooring last: ‘We use an Axminster construction for our patterned carpets as this creates superior definition and creates a longer-lasting carpet.' In a busy family home, we'd say that's more than reassuring.

Whether you're a pattern lover or have a preference for plain, there really is a high-quality carpet to suit your needs at brintons.co.uk