Instagram can't get enough of this new textured paint craze - here's how to get the look

Forget matt or high gloss this is the new finish you need to know about

Over the years, there have been many different paint finishes that have proved popular – Crown's Suede-effect emulsion is ideal for a tactile finish and we all know that Farrow & Ball's ultra matt finish is something that homeowners have bought into for its chalky appearance. Now there's a new kid in town – the limewash paint trend, and it's finding its way into our homes with surprising speed.

Related: DIY fans are amazed by this TikTok paint roller hack that will make a tin of paint go further

So, what is limewash paint, and why the big surge in popularity? Well, to start with, it's easy to apply and natural, giving a beautifully textured, almost unfinished look to your walls.

Popular Australian-based brand Bauwerk's limewash paints are made with clay, minerals and natural pigments, and benefits include it being safe for the environment, without fumes, and non-polluting.

Limewash paint trend

bedroom with bed cushions and photo frame on wall

(Image credit: Future PLC/Lisa Mistry)

Lisa Mistry, or @loft208 as she's known on Instagram, is an influencer that has become a self-confessed limewash paint addict. Starting off with just one wall in her loft apartment, Lisa can now say that she's limewashed the entire property.

'We lime washed the first room a year ago and after that, we took the brush to the rest of the walls,' says Lisa. 'It only takes a couple of hours to paint a room and I'm so pleased with the way it's turned out.'

Here, Lisa's guest bedroom, painted in Bauwerk's Witch Hazel, has a soothing, neutral palette and is everything you'd expect from a well-designed boutique hotel. It just goes to show that having a textured look on your walls doesn't have to mean an unfinished room scheme. Instead, it can add texture and visual interest.

bedroom with bed cushions mirror and chair

(Image credit: Future PLC/Lisa Mistry)

In her master bedroom, Lisa went for a  similar style, with a palette of neutrals and Bauwerk's limewash paint that she carried up onto the ceiling in order to give the room a cocooned feel. We love the mix of neutrals, browns, beiges and just the odd accent of black in this room, which is kept unfussy with clean lines to let the furnishings and colour scheme do the talking.

New Rust-Oleum Chalkwash paint

terracotta chalkwash paint with chair stool and caters plant

(Image credit: Rust-Oleum)

Brand new to the UK market is Rust-Oleum's Chalkwash paint, which offers a similar effect to a limewash finish along with easy application.

The range has eight shades to choose from, including Terracotta (shown above), Dark Denim and Tuscan Olive, all of which offer the depth and luminosity you'd expect from lime wash paint. Follow the guide below to get the look in your home for yourself.

Buy now: Terracotta Chalkwash paint, £44 for 2.5 litres, B&Q

How to use Chalkwash paint

Step 1

wall paint with paint roller

(Image credit: Rust-Oleum)

To start with, make sure your wall surface is clean, dry and dust-free. Stir the paint well, and then simply apply the first coat with a paint roller.

Step 2

wall paint with paint brush

(Image credit: Rust-Oleum)

Next up, apply the second coat using a paintbrush in crisscross strokes to create that rough-textured matte finish. And that's it! Easy peasy.

Related: Dulux has launched a new luxury paint range that feels like 'velvet'

What do you think, will you give limewash or Rust-Oleum's Chalkwash paint a go?

Laurie Davidson

Laurie Davidson is a professional stylist, writer and content creator, who lives and breathes interiors. Having worked for some of the UK’s leading interior magazines, styled homes up and down the country and produced sets for TV shows, adverts and top brands, it’s safe to say Laurie has had a pretty exciting career. Find her on Instagram at @lifeofaninteriorstylist or over at