Selling up? Dulux reveals the paint job that could add 25 per cent to the value of your home

According to new research from Dulux Weathershield, a fresh lick of paint could increase a home’s perceived value by nearly a quarter

When you think of what could add value to your home, some usual suspects will probably come to mind – perhaps an extension, garage conversion, or new kitchen or bathroom.

But Dulux has some good news if your budget won't stretch to those costly transformations. A straightforward paint job might be all you need to impress potential buyers.

Related: The pointless home improvements that WON'T add value – so should you even bother?

According to new research from Dulux Weathershield, a fresh lick of paint could increase a home’s perceived value by nearly a quarter, since almost a third of Brits expect to pay 25 per cent more for a freshly painted home.

Kerb appeal is more important than ever

dulux weather shield green ivy royal berry front door

(Image credit: Dulux)

Painting your exterior walls or front door isn't just about keeping up with the Joneses any more. Social media plays a part, with 2.6 million Brits admitting they post photos of house exteriors to their Instagram, Twitter and Facebook accounts at least once a month.

That perhaps explains why an Instagrammable facade is so crucial to potential buyers, and the fact that 93 per cent of Brits are more likely to attend a viewing if the exterior of the house is well maintained.

A jungle of a garden and windows are among our top bugbears, but what irritates us the most is a drab front door.

dulux weather shield toasted terracotta cotton cream door

(Image credit: Dulux)

Not only that, research reveals we will take an average of 10 seconds to make a judgement on a person having seen the colour of their front door!

So while you may spend months debating what colour to paint the living room, or whether to redecorate your bedroom, it might be time to give your outside walls and doors more thought.

When is the last time you painted the house?

Despite the big difference painting the exterior can make, most Brits haven’t refreshed the exterior of their house in more than eight years, while one in five admit it’s been more than 15 years.

If you are concerned of the cost of that job, hiring a tradesperson to do the job for you will set you back anywhere between £500 and £1,500, depending on the size of your home and the number of storeys that it has.

dulux weather shield indigo shade door

(Image credit: Dulux)

Painting you door could be a job you take on yourself – as many have done in the last few months. If you're looking for inspiration on what colour to go for, research reveals painting front doors blue can add the most value to homes.

Embracing blue apparently adds an average of £4,000. Shortly behind blue is white, which adds roughly £3,400 to the value of a house. Red comes in third, adding £1,800.

When deciding on an exterior paint to do the job, it's worth looking for one that guarantees its appearance against the elements. For example, Dulux has introduced a Weathershield Promise that guarantees to protect your home's walls from flaking, peeling or mould for as long as you live in it.

dulux- weather shield cranberry crunch front door

(Image credit: Dulux)

If you do suffer any of these issues, Dulux will return the value of a replacement product. To do is register your purchase on the Dulux Weathershield portal.

More colour inspo: Dulux reveals that the nation's top colour choices have changed during lockdown 

So if you've always dreamed of a pink front door or a freshly white-painted exterior, now's the time to give your home a facelift.

Amy Cutmore

Amy Cutmore is an experienced interiors editor and writer, who has worked on titles including Ideal Home, Homes & Gardens, LivingEtc, Real Homes, GardeningEtc, Top Ten Reviews and Country Life. And she's a winner of the PPA's Digital Content Leader of the Year. A homes journalist for two decades, she has a strong background in technology and appliances, and has a small portfolio of rental properties, so can offer advice to renters and rentees, alike.