Rightmove reveals a proven selling tactic to help sell your house quickly

There's no time like the present to want to sell at speed
  • We earn a commission for products purchased through some links in this article.
  • Selling a house quickly has never been so important. With buyers trying to sell up fast to take advantage of the stamp duty holiday and looming local lockdowns. However, the best selling tactic could be in getting your home priced right.

    Research by property website Rightmove has found that sellers are twice as likely to find a buyer for their home if an offer is accepted on the first listed asking price.

    Related: UK house prices are at an all-time high according to Nationwide’s latest house price index

    The study tracked over 300,000 homes that went on sale between 13th May and 31st July. Revealing that 63 per cent of the homes that did not reduce their price were under offer or sold subject to contract. However, only 32 per cent of homes that had at least one reduction were marked as under offer or sold.

    Expert’s house selling tactic

    selling tactic 1

    Image credit: Colin Poole

    Homes priced well the first time around, on average received an offer 26 days quicker than those that had at least one reduction before getting an offer accepted. The average number of days it took for a property that hadn’t been reduced in price was 21 days.

    On Rightmove at the moment, one in six properties have had at least one reduction since May. However, this is an improvement, it is 18 per cent less than this time last year. London is the only region with more reductions in house prices than last year. With the number rising from 19 per cent to 20 per cent.

    ‘This analysis shows just how vital it is that sellers listen to their agent when they recommend the asking price,’ explains Tim Bannister, Rightmove’s Director of Property Data.

    selling tactic 2

    Image credit: Dominic Blackmore

    ‘If sellers are serious about selling, then starting with too high an asking price can cause unnecessary delays. And also make it a lot less likely they will actually find a buyer.’

    ‘The temporary stamp duty holiday means more sellers are in a hurry to get a sale through conveyancing. And with this also taking longer at the minute, a realistic asking price could soon end up being the difference between completing in time or losing out on the savings.’

    Related: Phil Spencer reveals his prediction for house prices in 2021 – it’s going to get a lot worse…

    If you’re putting your house on the market, make sure the price is right to sell up fast.

    All the latest from Ideal Home