Aldi is selling an Interiors Editor-approved rug for under £40 - it's selling out fast

Keep your flooring cosy in style

Aldi is selling a classic berber rug at a fraction of the price of other versions on the highstreet. If you've been tempted by a berber rug consider this a sign to invest.

We love Aldi for continuing to deliver chic budget decorating ideas despite prices rising all around us. This time they have really delivered the goods with their take on the berber rug an interior design staple.

Berber rugs are recognised for their distinctive loop pile, neutral colours and bold motifs. This style of rug might have been trending for a while, but continues to be loved by our Ideal Home Interiors Editors for its classic and timeless design.

white and black Aldi berber rug

Aldi Berber Rug

(Image credit: Aldi)

'Sherpa rugs continue to have a real moment, with their classic styling, natural ivory tones, and hard-wearing nature making them perfect for homes with children or pets,' confirms Paul Herbert, head of category for soft flooring at Carpetright. 'They are a great accessory to make a room feel cosy, and with their insulated backs, they can keep add extra warmth to a hard-floored room.'

You can find a number of berber rugs available on the highstreet, but Aldi's version is one of the cheapest we've found at £39.99 for a 120 x 180cm rug. In fact, the Aldi rug is a great dupe for this Dunelm Scandi Berber rug which retails at £59, a saving of £19.

However, the key difference between the two is that as well as being available in a cream colour with a dark diamond pattern, the Dunelm Rug is also available in five other colours to suit your bedroom colour scheme

living room with cream and black berber rug on wooden flooring, grey sofa and white mantel with black wood burner

Dunelm berber rug

(Image credit: Dunelm)

The Aldi berber rug is made of a blend of polyester and cotton and has a carpet backing so it is gentle on hard floors. However, if you are looking for a sleeker neutral rug without the shaggy texture Aldi is selling a similar large white contemporary rug for £44.99. 

Both Aldi rugs are now available to pre-order online on the Aldi website and are in stores from 26th January. But you better act fast as they're selling quickly. If you do miss the Aldi rug we've found three other great options for under £100.

Just make sure you know how to clean a rug to make it last and looking its best. A stylish home décor piece that provides a touch of elegance at a discount, count us in.

Imani Cottrell
Content Editor

 Imani Cottrell is Ideal Home’s Content Editor, she graduated with a Masters degree in magazine journalism from Nottingham Trent University in 2018.

She then went on to join the Royal Television Society and worked on their digital team writing about all things TV. In 2022 she joined the Ideal Home team and is getting to express her passion for all things interior design. In her spare time she loves discovering new homeware brands and travelling to new places for design inspiration.