Breathe easy – how this bang-on-trend paint can improve the health of your home

When it comes to choosing paint for our homes, it’s all too easy to think that the only thing you should be focusing on is the colour. While this does, of course, play a major role in the decision-making process, the makeup of the formula has a much bigger part to play than you may have thought.

This is just one of the reasons why we love Earthborn’s Colour of the Year 2025 – it not only looks beautiful, but it does a lot of good for your home health, too.

Meet Crocky Road

For 2025, paint experts Earthborn have crowned their warm and earthy shade Crocky Road as the Colour of the Year. A gorgeous Victorian-era inspired colour, it has subtle green undertones which will enhance the elegance of period architectural features just as it will add depth and character to contemporary lines.

The ultra-matt finish of Earthborn’s Claypaint also offers the perfect complement to natural materials, whether this be a modern exposed brick wall or an original wooden beam in the ceiling of a country property.

The calming beige of Crocky Road provides an easy backdrop to a design scheme, and is ridiculously easy to pair with other shades, whether you have a more pared-back, minimalist aesthetic or you like to lean in to luxe colours. This is because although it sits beautifully with a wide range of colours, it’s especially striking alongside rich, saturated tones like dark greens, reds, yellows and browns.

Breathe beautifully

The formula behind Earthborn’s Claypaint doesn’t just help to enhance good-looking paint shades such as Crocky Road. In fact, it has a much deeper effect on both you and your home.

The incredible breathability of these paints actually helps to prevent the cold-weather and older-home issues of damp, mould and peeling paint by allowing the moisture that inevitably appears on walls and ceilings to evaporate, rather than seeping into the fabric of the building where serious structural problems could start. And that’s not to mention how much healthier the air inside your home will be.

In addition to not breathing in mouldy air from your walls, Earthborn’s Claypaint is well-versed in making your home as healthy as it can be. The formula is virtually VOC-free, as well as being odour, acrylic and oil-free, while also being vegan friendly. Young families can relax, too, because this Class 0 fire rating paint is also child and baby-safe.

To order a sample of Earthborn’s Colour of the Year Crocky Road, or to learn more about the Claypaints, check out Earthborn today and start looking forward to a more stylish and healthier home.