Francesca Swan

Francesca Swan

Brand Strategist and Content Creator

Francesca Swan is a strategist, content creator, and interiors obsessive whose career blends brand expertise, lived experience and a creative instinct for the unexpected and unique.

Francesca studied Marketing and Advertising at LCC, followed by 20 years in global fashion brand marcomms including senior leadership roles at Portas Agency, Dr. Martens and Karen Millen, along with consultancy at UNWomenUK. After cutting her teeth in fashion, her offer evolved to include interiors and lifestyle, specialising in brand strategy and editorial content as founder of Everything Studio.

Her work, values and approach are shaped by personal experience including managing ADHD and anxiety, which she views not as barriers, but as gateways for curiosity, empathy and uniqueness.

Everything Studio epitomises this through multi-sector brand strategy, storytelling and content creation to define purpose and express it with clarity, originality and belief.

Alongside this, Francesca has studied interior design at KLC, and is a STOTT Pilates qualified instructor, teaching Reformer Pilates part-time.

Best known in the interiors-world for her Instagram account @yourhomeiseverything, charting her renovations, which have been featured in national media and resulted in numerous, thoughtfully conceived partnerships with leading interior brands.

Her followers show up for elevated, design-led interior style, done in a smart, sustainable way. Think honest, real-life reno advice served with a dash of drama, self-deprecation and ADHD.

At its core, Francesca’s work is driven by the belief that good work starts with meaning, and ends with emotion; one sentence, one breath, one thing that feels like Everything.