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Bread, chicken, salad and milk some of the most common foods that end up in the bin, costing wasteful Brits on average £700 a year, according to a new report
At last, us fickle Brits have been exposed as a nation of… well… tossers. Food tossers, that is.
No sooner have we finished watching good old Jamie Oliver espouse the merits of living frugally by creatively cooking up every last morsel in the larder (although we can’t all have a freezer the size of a small country, Jamie, can we?), then we’re chucking out a perfectly good banana because it’s gone a little brown around the edges. Oh the shame!
And the cost of this wasteful habit? Well, it’s estimated that the average family chucks away the equivalent of £60-worth of edible food a month. That’s around £700 per family per year.
Accumulatively this means that families discard around £12.5 billion-worth of food over the course of a year.
According to the report by the Waste and Resources Action Programme (Wrap) this wastage includes a fifth of all bread, one in five potatoes and nearly a third of fresh salads.
Also high on the list is chicken, with the equivalent of around 86 million whole chickens being discarded every year, and bananas.
The UK’s throwaway culture and baffling sell-by dates are thought to be at the heart of the problem although, in recent years, there has actually been a decrease in avoidable food waste by a fifth, although research by watchdog Which? suggests this trend may be linked to increased food prices.
Wrap Chief Executive Dr Liz Goodwin supports this view: ‘Consumers are seriously worried about the cost of food and how it has inreased over the years.
‘Yet our research shows we are still wasting millions of tons and billions of pounds.
‘The UK is leading the way in tackling food waste and the 21% cut is a terrific achievement by millions of people who have taken action, saved money and helped safeguard our natural resources.
‘However, there is so much more to go for and I believe we should be going for it. If we all make a major combined effort to act now, we can save up to £45 billion by 2025.’
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