What is the meaning behind your favourite flowers?

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  • To celebrate their Luxury Collection, Bloom & Wild have explored the meaning and symbolism of flowers

    People have long used the language of flowers, also called floriography, as a secret way to send messages to friends, family and lovers. Floriography was quite popular in ancient civilisations and revived during the Victorian era, but today, only 17% of people know the meaning of a peony.


    Image credit: Bloom & Wild

    Research shows that 43% of the UK population choose bouquets based on the recipient, so is it time to re-introduce the art of floriography to send more meaningful bouquets?

    The flower experts at Bloom & Wild have put together a handy guide to help you decipher the meaning behind your bouquet.

    What is the meaning behind your favourite flower?


    Image credit: Bloom & Wild

    Carnation – Pride and beauty

    Chrysanthemum – Fidelity, optimism, joy and long life

    Gardenia – Purity, sweetness and secret love

    Hyacinth – Playfulness and constancy

    Hydrangea – Gratitude and heartfelt emotions

    Iris – Eloquence

    Lilac – Youthful innocence and confidence

    Lily – Purity and refined beauty

    Peony – Compassion and happy marriage

    Sunflower – Adoration and dedication

    Tulip – Perfect love

    What does each colour mean?

    Redskies flowers Bloom & Wild

    Image credit: Bloom & Wild

    The colour of a flower can evoke specific meaning to its story, layering it with deeper significance. 29% of people choose bouquets based on their colour. What secret messages do these send?

    Red – Deep love, passion, courage, respect and desire

    Purple – Royalty, success, admiration, dignity and fantasy

    White – Innocence, purity, sympathy, perfection and spirituality

    Pink – Unconditional love, gentleness, happiness, felinity and innocence

    Yellow – Joy, happiness, energy, pride and friendship

    Violet – Grace, refinement, elegance, femininity and beauty

    Blue – Peace, tranquility, friendship, prosperity and immortality

    Orange – Excitement, enthusiasm, life, desire and boldness

    Green – Renewal, rebirth, fortune, good health and new beginnings


    Image credit: David Brittain

    For many years flowers have also been used for their medicinal health benefits. Lavender has long been used in aromatherapy to help soothe and relax, while Poppy is often used in medicine as an opiate, and Jasmine often frequented many ancient wedding ceremonies.

    What secret messages have you been sending?

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