Potters clay is the rustic hue predicted to dominate 2025’s colour palette - here are our favourite home accessories embracing this earthy trend
Potters Clay has a welcoming appeal which we can't wait to embrace


Potters Clay is the go-to colour for homes and interiors in 2025, according to research by Not On The Highstreet.
Rich earthy terracotta tones were one of the biggest paint trends this year and we’re pleased to hear this trend is continuing into 2025’s colour palette.
The trend is inspired by the paint shade Benjamin Moore’s Potters Clay it is a sunbaked terracotta orange, packed with warmth and is a great example of the earthy shade. This colour trend has a rustic appeal and it’s easy to see why it’s going to see why it’s going to be popular.
‘The undisputed interior shade for 2025 is set to be ‘Potter’s Clay’, with 2,900 Pinterest impressions in just seven days,’ says Melanie Menczykowski, trend forecaster at Not On The Highstreet.
‘The warm, earthy tones of Terracotta have surged in popularity this year as customers increasingly seek natural materials and timeless, artisan homeware. Combined with the popularity of sandstone, these two shades blend to create 2025’s ‘it’ shade. This inviting hue brings a sense of grounding and authenticity to interiors, perfectly aligning with the desire for more organic and enduring design.’
The colourway has a timeless, natural look to it, which is a huge part of its appeal. And it's definitely proving popular - just take Angela Scanlon's Womb Room for Inspiration.
‘It strikes the perfect balance between timeless appeal and the boldness needed to make a statement in modern spaces,’ says Jethro Huie, founder of Huie Designs.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
‘It is softer and more sophisticated than darker browns while offering a muted richness that feels more contemporary than traditional terracotta. Its subtle depth makes it a perfect statement shade.’
How to add potters clay to your home
Following colour trends is a fun way to keep your house updated. But sometimes stripping back wallpaper and whipping out the paintbrushes isn’t always practical especially given how quickly some trend circles move.
Instead, furnishing your home with Potter’s Clay-hued home accessories is a stylish and affordable way to keep up with 2025’s ‘it’ colour without making any drastic changes.
‘It works beautifully as a statement wall colour, on furniture, or in accents. Pair it with soft neutrals, natural textures like jute or linen, and complementary tones such as sage green, cream, or charcoal for a modern, balanced look,’ recommends Jethro.
Potters clay accessories edit
This and glossy vase is contemporary and modern whilst retaining it's rustic charm.
Made of washed linen, this material has a casual and effortless feel.
The rug has a Cowboycore aesthetic, which we love. The colourway pairs perfectly with a woven texture for a western feel.
Take your houseplants to the next level with this stylish pot. The white add to it's rustic appeal.
Potters Clay has a warming, welcoming appeal to it which can in turn give your home the same feeling. Using a pop of this soft shade through your cushion vases are even an effective way to add a dose of warmth to your space.
Will you be injecting this rustic hue into your home this winter?
Kezia Reynolds joined the Ideal Home team as News Writer in September 2024. After graduating from City, University of London in 2022 with a bachelor’s degree in journalism, Kezia kicked off her career spending two years working on women’s weekly magazines. She is always on the lookout for the latest home news, finding you the best deals and trends - so you don’t miss a thing!
-
Dyson’s new release has revolutionised the handheld vacuum cleaner — it has the power of a full-size model without the hefty price tag
We put the Dyson Car+Boat to the test to see if it's worth the premium price tag
By Katie Sims
-
The 7 vegetables you can grow vertically to maximise growing space in a small garden
Learn which vegetables you can grow skyward to max-out your garden space
By Natalie Osborn
-
I saw M&S’ summer collection in person and these are the boho-inspired home buys I can’t stop thinking about
BRB, adding these pieces to my shopping cart...
By Kezia Reynolds
-
I saw M&S’ summer collection in person and these are the boho-inspired home buys I can’t stop thinking about
BRB, adding these pieces to my shopping cart...
By Kezia Reynolds
-
I saw the stunning new John Lewis x Sanderson homeware collection IRL – these are the pieces I predict with sell out fast
I was lucky enough to see John Lewis' pattern-filled homeware collection with Sanderson firsthand
By Sara Hesikova
-
I have expensive taste in lighting, but I can't stop thinking about these designer-look Habitat lamps
You'd never guess the price tag by their looks
By Rebecca Knight
-
I'm seeing daisy-themed decor everywhere this spring – these budget buys make embracing the trend easy
Florals look good all year round - but they're really popping off this spring
By Kezia Reynolds
-
This boucle table lamp from The Range looks much more expensive than its £17 price tag – and it’s the perfect lookalike for a much-loved £60 version
It's the perfect lookalike for a high-end version four times its price
By Sara Hesikova
-
I’m seeing tomatoes all over the high street – why we can’t get enough of the Italian-inspired Tomatocore
We love how this rich, red hue can brighten your home
By Kezia Reynolds
-
I had to do a double take when I spotted these designer-look H&M homeware buys in store
The expensive looking homeware items to snap up at H&M right now
By Rebecca Knight
-
IKEA just opened up its archive – snap up the 3 classic pieces guaranteed to never go out of style
Vintage IKEA furniture has been auctioning for thousands - but these are the affordable pieces you should invest in
By Kezia Reynolds