Going with the glow: Why sales of luxury candles are soaring despite the recession

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  • We've cut down on nights out and holidays, but it seems scented candles are the one little luxury we Brits aren't prepared to give up

    Can you smell something burning? The chances are it’s a scented candle.

    Sales of luxury candles have soared over the past five years, with Brits spending a whopping £89 million on them in 2012 alone, according to Mintel. Light up your life: Luxury scented candles are becoming an everyday essential for increasing numbers of us

    As household budgets are squeezed ever tighter, more of us are entertaining at home and we’re using candles to re-create a romantic, restaurant-style atmosphere (minus
    the snooty waiters).

    Candles are also replacing flowers as a popular gift at dinner parties and even weddings, according to candlemaker and florist Timothy Dunn, who counts the Queen and Kate Moss among his clients. Eternal flames: Sales of candles are soaring as consumers use them to create the perfect atmosphere for relaxing and entertaining

    ‘At weddings, it’s traditional to have flowers for the bridesmaids and bride’s mother, but candles are a popular alternative. Flowers don’t last, but you can take a beautiful candle home with you. You can have the lid engraved so it’s very personal,’ he says.

    We’re being warned of a triple-dip recession so could anything end our love affair with luxury candles? It doesn’t look like it. Heaven scent: Luxury candlemaker Timothy Dunn sold 25,000 candles last year. This Violette de Lune candle costs £42 and burns for 60 hours

    ‘In the old days, candles were about light, but these days they’re about luxury,’ says Dunn.

    ‘Candles are an obsession with some people. They’d rather cut back on their food and have a nice candle burning in the house.’

    Like this? Check out our pick of the best candlesticks. For more homes and interiors news, follow us on Facebook and Twitter.

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