ITV's The Bay has people flocking to this new property hotspot according to Rightmove

The crime drama has many of us itching for the Lancashire coast

Morecambe has become a new property hotspot, thanks to ITV drama The Bay. Rightmove has reported a  71-per-cent surge in searches for homes in the area.

Related: House prices are at a record high, but Rightmove has a warning for sellers...

TV dramas boosting local property markets is a long-standing phenomenon. Downton Abbey famously made house prices shoot up in north Hampshire by more than 40 per cent. Recently, shows like Poldark, Broadchurch, and Midsomer Murders have all contributed to upping local house prices. Now it’s Morecambe’s turn.

The shocking crime drama returned for a second series this month, and searches for homes in the seaside town immediately shot up. Morecambe had the biggest increase in searches over a single week than anywhere else in Great Britain.

New property hotspot - Morecambe


(Image credit: TBC)

The Bay has already made impressive changes to the local property market in Morecambe. The average asking price in the town has gone up 6.4 per cent over the past year. In the last five years, house prices have increased by a whopping 16.7 per cent, pushing them up to £151,607.

Cornwall is experiencing another coastal area seeing a surge in interest overall. This is a combination of pandemic-spurred relocating and a never-ending supply of shows and movies filmed in the picturesque county, including the recent version of Daphne du Maurier’s Rebecca by Netflix.

living room with sofa and wooden table

(Image credit: Future PLC/Colin Poole)

The beautiful St Ives never seems to go down in popularity and is currently experiencing a 149 per cent increase in buyer interest. Other picturesque Cornish locations are surging even higher. The tiny town of Looe came out as the most in-demand town, up 176 per cent in popularity. 

As a nation, we’re fascinated with property, but what’s really interesting about this research is that it clearly shows the link between home-hunters’ searches and their everyday lives,' says Rightmove’s Director of Property Data Tim Bannister.

sandy beach

(Image credit: Future PLC/Simon Scarboro)

'People are watching TV shows such as The Bay and then scrolling through Rightmove on their devices to see what’s available.  And that’s why we’ve seen such a big spike in interest for property in Morecambe. The same is true of Devon and Cornwall.'

'There’s a number of Cornwall-focused lifestyle shows on TV at the moment and it’s hard not to get swept away dreaming about a life in the south-west. Rural and seaside areas are rising in popularity, so it’s a trend that bodes well for sellers in these locations.’

Related: See Zoopla's most viewed homes since the Stamp Duty holiday announcement – we're loving the cute cottage in Wales

There’s always a link between what people watch on TV and their fantasy lives. So while we might not all be packing our bags for the coast, who doesn’t dream about living by the sea, at least occasionally?

Rebecca Knight
Deputy Editor, Digital

Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.