Amazon's shopping events are over for another year with the close of October's Amazon Prime Day, this year called Prime Big Deal Days. It's the second event the retail giant has put on this year, following Prime Day in July.
This price-slashing event was the perfect opportunity to take advantage of savings on some of our favourite brands, with the two-day extravaganza offering genuinely great discounts on Ninja, Shark, Tower, Instant, Simba, Emma, Dyson, Ooni, and many more big brand names. And the good news is, it's not entirely over yet, with some deals still active for you to shop.
We have all the best Amazon Prime Day deals for the home that are still live curated on this page, so grab a discount while you still can.
Best Prime Day deals of 2023
- Air Fryers: some huge savings still live on the Ninja Foodi Dual Zone 9.5L model
- Vacuums: great price still on the Shark Stratos, one of our top-rated vacs
- Dehumidifiers: save on De'Longhi, Meaco, and Pro Breeze
- Mattresses: save on Simba, Silentnight, and Emma, including the Emma Original
- Air Purifiers: deals on Levoit, Phillips and more
- Bedding: deals on cooling linens, duvets and more
- Coffee Machines & Kettles: Nespresso, De'Longhi & Philips and Sage savings
- Stand Mixers: deals on KitchenAid, Smeg, and Breville
- Household Essentials: stock up on cleaning products
You'll find all of the top discounts year-round on our air fryer deals page, but here are the continuing best Amazon buys.
Ninja Foodi MAX Dual Zone Digital Air Fryer |
was £249.99 now £219.99 at Amazon
Prime Day might be over, but it's still a good day if you want to shop a Ninja air fryer, as you can secure the 9.5 litre right now for the cost of the smaller 7.6 litre model. That's a whole lot more air fryer for your money.
You'll find all of the top discounts on our vacuum deals page, but here are today's best Amazon buys.
Shark Cordless Stick Vacuum Cleaner IZ300UKT |
was £399.99 now £298.99 at Amazon
It's no secret that after trying and testing vacs from all the leading brands, we're huge fans of Shark vacuums, and with money off the bestselling cordless stick IZ300UKT, now is the time to buy. This cordless vacuum has anti-hair wrap technology which is great if you have pets (or long hair) and takes the crown of our best cordless vacuum overall.
Pro Breeze 12L/Day Dehumidifier |
was £189.99 now £149.99 at Amazon
A dehumidifier won't just help you to combat damp issues in your home, it willl also speed up laundry drying times when the weather's too wet to hang it outdoors. This ProBreeze dehumidifier can extract up to 12L of moisture from the air per day making it a fantastic addition to the home.
De'Longhi Vintage Icona Traditional Barista Pump Espresso Machine |
was £229.99 now £149.00 at Amazon
From one of the standout coffee machine brands, this gorgeous-looking espresso machine is now at an even better price. It has two separate thermostats to control water and steam temperature and an anti-drip system too.
You'll find all of the top discounts on our air purifier deals page, but here are today's best Amazon buys.
Blueair Blue 3210 Air Purifier |
was £179 now £119.00 at Amazon
Stylish, quiet, lightweight, user-friendly, energy-efficient, and with impressive CADR performance there's a lot to love about this best-in-class air purifier, that's why it's #1 in our round-up of the best air purifiers on the market right now.
Philips AC0820/30 Series 800 Compact Air Purifier |
was £154.99 now £144.99 at Amazon
This small Philips model is still able to filter an area of 48m², but has a lower 190 m³/hr CADR that equates to it filtering 20m² in less than 16 min. It's a good mid-range option and on sleep mode is fairly quiet at 19dB rising to 49dB on its highest setting.
Swan Al Fresco Column Electric Patio Heater |
was £214.99 now £129.99 at Amazon
We tried and tested this freestanding outdoor heater in our Swan Column patio heater review and found it a great option for garden parties and outdoor gatherings. That's why it's a firm favourite in our guide to the best patio heaters you can buy. Snap it up whilst discounts last.
Swan Al Fresco Wall Mounted Electric Patio Heater |
was £109.99 now £41.32 at Amazon
If you have a small outdoor area then a wall-mounted patio heater can be a great way to save space compared to a freestanding model. This Swan option can be wall or ceiling mounted and comes with a remote control. Plus, it's now less than half price.
What is Amazon Prime Day
Amazon Prime Day is a discounting event that the retail giant usually runs once a year in July, although the past two years have also seen events take place in October.
In 2023 a second Prime Day event happened on the 10th and 11th of October.
During what is usually a two-day event, a whole host of brands with Amazon storefronts slash prices, including plenty of Ideal Home favourites, like Ninja, Tower, Instant, Shark, Vax, Simba, and Emma.
You have to be an Amazon Prime member to take advantage of the discounts, but once you're signed up you can shop all the discounted Prime Day products, and Prime Day deals are usually good, with savings of up to 50% off commonly seen.
When is Amazon Prime Day?
In 2023 Amazon Prime Day ran from Tuesday 11th July until midnight on Wednesday the 12th of July, and another event, named 'Prime Big Deal Day', then ran on the 10th and 11th of October 2023.
Previously, Prime Day has been a once-a-year event, but as in 2022, 2023 saw two different two-day events take place. It seems like the one-day once-a-year event has now become a two-days-a-year twice-a-year kinda thing.
How long does Amazon Prime Day last?
Historically, Prime Day has been a one-day-only event, but in the past few years, Amazon has given Prime members an extra day to shop deals, running the Prime 'Day' event over 48 hours.
In summer 2023, Amazon Prime Day lasted from 00.01 on Tuesday 11th of July until 23.59 on Wednesday 12th of July. And the second Prime Day event of the year ran in 2023 from 00.01 Tuesday 10th October to 23.59 on Wednesday 11th October.
When does Prime Day end?
In the summer of 2023 Prime Day ended at midnight on the 12th of July. In the summer of 2022 it ended at midnight on the 13th of July.
The second Prime Day of the year, called Prime Big Deal Days ran across two days, beginning 00.01 Tuesday 10th October and ending at 23.59 on Wednesday 11th October 2023.
When is the next Amazon sale?
Amazon tends to keep its sale dates a closely guarded secret, but with Prime shopping events over for this year, it's natural to be looking forward to the next one.
Although the retailer tends to offer regular discounts throughout the year, Amazon Prime Days have become a twice-a-year event. Though we can merely speculate here, if you follow previous patterns, you may suspect that there's bound to be another Prime event happening in July of next year, once again. There's not a hint of confirmation of that from Amazon however.
Too long to wait? Don't worry. One thing we do know is that Amazon will almost certainly discount for Black Friday, which tends to begin in the last week of November.
How do I access the Amazon Prime Day sale?
To get the best prices on Amazon Prime Day you'll need an Amazon Prime account. Already have one? Brilliant. Never had one? Then you should be eligible for a free trial which lasts for 30 days. Prime membership gives you access to all of the Amazon Prime Day discounts as they go live on the Amazon website, and you'll get free next-day delivery so you can enjoy your bargains straightaway.
Amazon Prime membership also provides access to Prime Video, Prime Reading, Amazon Music, and much more. If you're a student, you can usually get Prime membership at a reduced price. Also, if someone in your household already has Amazon Prime, you can now be added to their account and enjoy the same benefits.
Sign up for Amazon Prime
Make sure you'll have access to Amazon Prime Day this year by signing up or renewing your Amazon Prime membership today. New members can sign up for a free 30-day membership to test out all the perks of being a member. Remember, Prime Day deals are exclusive to Prime members, so it's worth your time to sign up!
What should I shop on Prime Day?
Historically Prime Day has centred around tech, but now more and more brands with Amazon storefronts are getting involved which makes for great deals on a whole host of homeware products, from kitchen appliances to outdoor furniture.
It can be easy to get swayed by the urgency of big discounts and limited-time offers on Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop:
- Our guide to the best mattresses
- Our guide to the best vacuum cleaners
- Our guide to the best cordless vacuums
- Our guide to the best Shark vacuums
- Our guide to the best air fryers
- Our guide to the best coffee machines
- Our guide to the best stand mixers
- Our guide to the best air purifiers
- Our guide to the best dehumidifiers
- Our guide to the best fans
- Our guide to the best portable air conditioners
- Our guide to the best pizza ovens
- Our guide to the best BBQs
- Our guide to the best patio heaters
- Our guide to the best garden furniture
- Our guide to the best hot tubs
What is a Lightning Deal?
Lightning Deals mean an item will go on sale at a discount for a limited time (usually for a few hours, max) or until a certain number have been sold.
On any Lightning deal, you'll see a timer counting down how long you have to claim the deal and a percentage bar that shows how many of that particular item has already been purchased or are in a customer's basket. When stocks are really low, you might be added to a Waitlist. This means that if a shopper has the item in their basket but doesn't go through to checkout, you might still have a chance to grab it. You'll need to be quick, though!
How can I find good Prime Day Deals?
If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.
Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for products that are certifiably highly-rated.
Whether your looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop on Prime Day. Race you to the checkout!