Amazon Prime Day 2024 – how to shop Amazon’s most anticipated sales event

Mark the 16th and 17th of July in your calendars if you’re shopping for a great deal on Amazon Prime Day

Selection of small appliances on a pink background
(Image credit: Future)

Amazon Prime Day 2024 is set to run on 16th and 17th of July, giving Prime members a chance to shop a huge range of homewares for less. 

On those days, we’ll be rounding all of the limited-time discounts we think you should shop across our favourite appliances, homeware and tech, and in the meantime, to get you in the shopping mood, we’ve also found Amazon deals you can shop right now.

This price-slashing event will be the perfect chance for Prime members to take advantage of savings on some of Ideal Home's favourite brands, with a high likelihood that products from Ninja, Shark, Vax and more will all be eligible for discounts. 

The good news is that you're in with the best chance to land a discount currently, with time to prepare for the deals you want to shop before the event and to get your Amazon membership up and running or reactivated. 

Look no further for a round-up of all the best Amazon Prime Day deals to shop, as well as all the intel on how you can sign up for Prime and enjoy the event. 

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Make sure you have access to the best Amazon Spring Deal Days discounts by signing up for a free trial or renewing your Amazon Prime membership here.

Today's best Amazon deals

Air Fryers

You'll find all of the top discounts year-round on our air fryer deals page, but here are the continuing best Amazon buys.

Ninja Foodi MAX Dual Zone Digital Air Fryer | was £219.99 now £169.00 at Amazon

Ninja Foodi MAX Dual Zone Digital Air Fryer | was £219.99 now £169.00 at Amazon

It's a good day if you want to shop a Ninja air fryer, as you can secure the 9.5 litre right now for the cost of the smaller 7.6 litre model. That's a whole lot more air fryer for your money.

Ninja Speedi 10-in-1 Rapid Cooker Air Fryer | was £249.99 now £149 at Amazon

Ninja Speedi 10-in-1 Rapid Cooker Air Fryer | was £249.99 now £149 at Amazon

I tested out the Ninja Speedi and think it's a game changer for family cooking. You can make an array of meals in just 15 minutes thanks to the ability to master two functions at once in the same pot. And with its current saving, which you don't need a Prime account to redeem, it's a total bargain.

Ninja Air Fryer MAX PRO, 6.2L | was £169.99 now £143.04 at Amazon

Ninja Air Fryer MAX PRO, 6.2L | was £169.99 now £143.04 at Amazon

Combining a compact footprint with a generous capacity, we tested out the newly launched Ninja Air Fryer MAX PRO and think it's a game changer. If you're struggling to decide between a compact model with a less-than-useful capacity and a more usable size air fryer that requires lots of worktop space, this one's for you.

Tower T17023 Vortx Manual Air Fryer Oven| was £44.99 now £39.55 at Amazon

Tower T17023 Vortx Manual Air Fryer Oven | was £44.99 now £39.55 at Amazon

This compact (and unbelievably affordable) air fryer from Tower is now just under £40, and a total steal if you're looking for a super cheap air fryer deal.

Instant Vortex Plus Dual Basket with ClearCook | was £149.99 now £125.00 at Amazon

Instant Vortex Plus Dual Basket with ClearCook | was £149.99 now £125.00 at Amazon

This is a top-rated air fryer with two baskets, and with its current reduction, it's a good price for an air fryer of this size and quality. I scored it 5 out of 5 stars in my Instant Vortex Plus Dual Basket Air Fryer review, and you can't say much better than that!

Tower T17021 Manual Air Fryer | was £69.99, now, £49/99 at Amazon

Tower T17021 Manual Air Fryer | was £69.99, now, £49/99 at Amazon
Been meaning to buy an air fryer for a while now? This tower one is crazy cheap and it has a 4.3-litre basket to fry enough food for the family. It even boasts a 60-minute timer and an adjustable temperature dial to make cooking easy.

Vacuums

Here are today's best Amazon deals on models from one of our favourite vacuum cleaner brands, Shark. You'll find even more top discounts on Shark vacuums on our Shark deals page.

Shark Cordless Stick Vacuum Cleaner IZ300UKTwas £399.99now £339.99 at Amazon

Shark Cordless Stick Vacuum Cleaner IZ300UKT | was £399.99 now £339.99 at Amazon

It's no secret that after trying and testing vacs from all the leading brands, we're huge fans of Shark vacuums, and with money off the bestselling cordless stick IZ300UKT, now is the time to buy. This cordless vacuum has anti-hair wrap technology which is great if you have pets (or long hair) and takes the crown of our best cordless vacuum overall.

Shark Cordless Stick Vacuum Cleaner IZ300UKT |was £379.99now £229.00 at Amazon

Shark Cordless Stick Vacuum Cleaner IZ300UKT | was £379.99, now £229.00 at Amazon

It's no secret that we're huge fans of Shark vacuums, and with over £150 off, now is the time to buy. This cordless vacuum has anti-hair wrap technology which is great if you have pets (or long hair) and takes the crown of our best cordless vacuum overall.

Shark Cordless Upright Vacuum Cleaner ICZ300UKT | was £429.99, now £297.67 at Amazon

Shark Cordless Upright Vacuum Cleaner ICZ300UKT | was £429.99, now £297.67 at Amazon

A cordless vacuum with the power of a corded one - there's a reason this is ranked highly on our list of the best vacuum cleaners you can buy. It's great on pet hair, has immense power and has Powered LiftAway that makes it easy to carry up the stairs, so your back doesn't have to suffer.

Shark Cordless Upright Vacuum Cleaner ICZ300UKT | was £429.99now £297.67 at Amazon

Shark Cordless Upright Vacuum Cleaner ICZ300UKT | was £429.99, now £297.67 at Amazon

This is a more hefty vacuum, but it's particularly strong on vacuuming up pet hair, which is why it always features in our round-up of the best vacuums on the market. During our tests, we found it has all of the power of a corded vacuum cleaner but in cordless form. A win-win!

Laundry

It's fair to say that rain and damp are always likely here in the UK. That's why these laundry, drying and samp saviours are so excellent to bag with a discount.

Pro Breeze 12L/Day Dehumidifier |was £189.99now £149.99 at Amazon

Pro Breeze 12L/Day Dehumidifier | was £189.99 now £149.99 at Amazon

A dehumidifier won't just help you to combat damp issues in your home, it willl also speed up laundry drying times when the weather's too wet to hang it outdoors. This ProBreeze dehumidifier can extract up to 12L of moisture from the air per day making it a fantastic addition to the home.

Black + Decker 3-Tier Heated Clothes Airer | was £155 now £110.87 at Amazon

Black + Decker 3-Tier Heated Clothes Airer | was £155 now £110.87 at Amazon

This heated clothes drying rack earned a place in our guide to the best heated clothes airers thanks to its Amazon reviews. Now this tumble-drier-alternative has money off too – bonus!

Morphy Richards EasyCHARGE Cordless Iron | was £54.99 now £49 at Amazon

Morphy Richards EasyCHARGE Cordless Iron | was £54.99 now £49 at Amazon

With a hassle-free cordless design, you no longer need to worry about positioning your ironing board near a wall socket. Featuring an auto-clean function and a ceramic soleplate, this cordless iron will reheat lightning-fast in just 25 seconds.

Joseph Joseph Pocket Folding Ironing Board | was £90.00 now £79.99 at Amazon

Joseph Joseph Pocket Folding Ironing Board | was £90.00 now £79.99 at Amazon

Earning a place in our best ironing boards guide as the best ironing board for small spaces, the Joseph Joseph Pocket Ironing Board still has an impressive surface area of 90 x 33cm. It can be mounted on the back of utility room doors or inside wardrobes so you don't need to worry about how best to store this ironing board.

Russell Hobbs RHDH1061G Portable Dehumidifier |was £51.99,now £49.00 at Amazon

Russell Hobbs RHDH1061G Portable Dehumidifier | was £51.99, now £49.00 at Amazon

The discount isn't huge, but then the price of this compact dehumidifier is already very affordable. Its extraction rate isn't the biggest at just 0.3L/day but if you're looking for a portable dehumidifier then this ultra-compact option is a great buy.

Pressure washers

Karcher K4 Power Control Pressure Washer |was £239.99now £183.20 at Amazon

Karcher K4 Power Control Pressure Washer | was £239.99 now £183.20 at Amazon

Karcher's K4 Power Control Pressure Washer got our vote as the best pressure washer overall in our guide and for good reason. Our reviewer powered through its three pressure settings, using each of them to blast through dirt and grime on everything from garden chairs and clogged gutters to sad-looking BBQs.

BBQs

Ninja Woodfire Electric Outdoor BBQ Grill |was £429.99now £309.99 at Amazon

Ninja Woodfire Electric Outdoor BBQ Grill | was £429.99, now £309.99 at Amazon

An Amazon exclusive, the Ninja Woodfire Electric Outdoor BBQ Grill has over 20% off making it a must for all Ninja fans. The all-in-one electric BBQ grill, smoker, and air fryer is designed to add authentic woodfire flavours to your food, and is generally a fun summer appliance to use.

Char-Broil 140924 Gas2Coal 210 Hybrid Grill Gas Barbecue | was £429.99, now £299.70 at Amazon

Char-Broil 140924 Gas2Coal 210 Hybrid Grill Gas Barbecue | was £429.99, now £299.70 at Amazon

Everyone needs a quality BBQ, because what could be better than long summer evenings spent in the garden? This grill will let you do just that, with over £100 off the RRP meaning you have more to spend on burgers and hot dogs.

Weber Compact Kettle Charcoal Grill Barbecue | was £109.37 now £86.00 at Amazon

Weber Compact Kettle Charcoal Grill Barbecue | was £109.37 now £86.00 at Amazon

The mini version of Weber's original kettle grill is perfect for smaller spaces. Easy to clean, the outdoor charcoal barbeque grill is perfect for cooking and grilling burgers, sausages and more with ease.

Air Purifiers

You'll find all of the top discounts on our air purifier deals page, but here are today's best Amazon buys.

Philips AC0820/30 Series 800 Compact Air Purifier |was £154.99now £99.99 at Amazon

Philips AC0820/30 Series 800 Compact Air Purifier | was £154.99 now £99.99 at Amazon

This small Philips model is still able to filter an area of 48m², but has a lower 190 m³/hr CADR that equates to it filtering 20m² in less than 16 min. It's a good mid-range option and on sleep mode is fairly quiet at 19dB rising to 49dB on its highest setting.

Fans

Duux Whisper Flex Smart standing fan | was £169.99, now £139.00 at Amazon

Duux Whisper Flex Smart standing fan | was £169.99, now £139.00 at Amazon

This Duux fan is one of the quietest fans we've tested, making it the perfect addition to the bedroom during the hot summer months. A wealth of speed settings plus Wi-Fi compatibility make it well worth snapping up whilst it's on sale during Spring Deal Days.

Dreo Nomad One Tower Fan with Remote |was £79.99now £67.99 at Amazonfar

Dreo Nomad One Tower Fan with Remote | was £79.99 now £67.99 at Amazon

We haven't tested this tower fan yet, but the Amazon bestseller has clocked up over 12,000 customer reviews with users impressed by the tower fan's bladeless design that gives Dyson's designs a run for their money at a far cheaper price point.

Honeywell TurboForce Power Fan |Was £32.49,now £22.99 at Amazon

Honeywell TurboForce Power Fan | Was £32.49, now £22.99 at Amazon

Our Honeywell TurboForce Power Fan review put this fan through its paces, and whilst it had some downsides – namely noise and limited functionality – if the price is the most important factor in your purchase then it's hard to beat this budget fan on affordability.

Smart Home

Echo Dot (5th generation, 2022 release) |was £54.99now £47.98 at Amazon

Echo Dot (5th generation, 2022 release) | was £54.99 now £47.98 at Amazon

Prime Day always sees some great deals on Echo Dot's land, and this year is no exception with up to 45% off these clever Smart devices depending on which colour you opt for.

Ring Video Doorbell | was £99.99 now £49.99 at Amazon

Ring Video Doorbell | was £99.99 now £49.99 at Amazon

For peace of mind when you're at work or on holiday, and so you'll never miss a delivery again, this Ring video doorbell is a great buy in the sale.

Bedding

Slumberdown Anti Allergy White Pillows 2 Pack | was £18.99, now £13.99 at Amazon

Slumberdown Anti Allergy White Pillows 2 Pack | was £18.99, now £13.99 at Amazon

A very cheap price to pay for two pillows – especially two that are anti-allergy – this deal is a Prime Day must-have. Whether for your bedroom or a guest bedroom, these machine-washable pillows are designed for front sleepers, and they can help reduce the build-up of dust mites and bacteria in your room.

Silentnight Airmax Mattress Topper |was from £45,now from £40.15 at Amazon

Silentnight Airmax Mattress Topper | was from £45, now from £40.15 at Amazon

If summer heatwaves are causing you sleepless nights, then fans of the 5cm deep Silentnight Airmax Mattress Topper (and there are over 12,000 of them on Amazon) have found it a great companion to a too-warm memory foam mattress, adding heat relief for a fraction of the cost of other toppers on the market.

FAQs

What is Amazon Prime Day?

Amazon Prime Day is a discounting event from the retail giant which often falls in July.

In 2023, a second Prime Day event also happened on the 10th and 11th of October. 

During Amazon Prime Day, you can expect a host of brands with Amazon storefronts to slash their prices, including plenty of Ideal Home favourites, like Ninja, Tower, Instant, Shark, Vax, Simba, and Emma.

You have to be an Amazon Prime member to take advantage of the discounts, but once you're signed up you can shop all the discounted Amazon Prime Day products. Prime Day deals like these are usually good, with savings of up to 50% off commonly seen.

How long does Amazon Prime Day last?

Historically, Prime Day has been a one-day-only event, but in the past few years, Amazon has given Prime members an extra day to shop deals, running the Prime 'Day' event over 48 hours.

In summer 2023, Amazon Prime Day lasted from 00.01 on Tuesday 11th of July until 23.59 on Wednesday 12th of July. And the second Prime Day event of the year ran in 2023 from 00.01 Tuesday 10th October to 23.59 on Wednesday 11th October. This years event will follow the same pattern.

When does Prime Day end?

This year Prime Day will end on the 17th. In the summer of 2023 Prime Day ended at midnight on the 12th of July. In the summer of 2022 it ended at midnight on the 13th of July.

The second Prime Day of the year, called Prime Big Deal Days ran across two days, beginning 00.01 Tuesday 10th October and ending at 23.59 on Wednesday 11th October 2023.

When is the next Amazon sale?

Amazon tends to keep its sale dates a closely guarded secret, but with Prime shopping events over for this year, it's natural to be looking forward to the next one. 

Although the retailer tends to offer regular discounts throughout the year, Amazon Prime Days have become a twice-a-year event. Though we can merely speculate here, if you follow previous patterns, you may suspect that there's bound to be another Prime event happening in July of next year, once again. There's not a hint of confirmation of that from Amazon, however. 

Too long to wait? Don't worry. If you're looking to save, the is usually an Amazon Spring Deal Days event running in March.

What should I shop on Prime Day?

Historically Prime Day has centred around tech, but now more and more brands with Amazon storefronts are getting involved which makes for great deals on a whole host of homeware products, from kitchen appliances to outdoor furniture.

It can be easy to get swayed by the urgency of big discounts and limited-time offers on Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.

That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop:

What is a Lightning Deal?

Lightning Deals mean an item will go on sale at a discount for a limited time (usually for a few hours, max) or until a certain number have been sold.

On any Lightning deal, you'll see a timer counting down how long you have to claim the deal and a percentage bar that shows how many of that particular item have already been purchased or is in a customer's basket. When stocks are really low, you might be added to a Waitlist. This means that if a shopper has the item in their basket but doesn't go through to checkout, you might still have a chance to grab it. You'll need to be quick, though!

How can I find good Prime Day Deals?

If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.

Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.

To get the best prices on any future Amazon Prime Days you'll need an Amazon Prime account. Already have one? Brilliant. Never had one? Then you should be eligible for a free trial which lasts for 30 days. Prime membership gives you access to all of the Amazon Prime Day discounts and related sales as they go live on the Amazon website, and you'll get free next-day delivery so you can enjoy your bargains straightaway.

Amazon Prime membership also provides access to Prime Video, Prime Reading, Amazon Music, and much more. If you're a student, you can usually get Prime membership at a reduced price. Also, if someone in your household already has Amazon Prime, you can now be added to their account and enjoy the same benefits.

Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Race you to the checkout!