The customer is always right, right? Wilko have taken that sentiment to a whole new level with their 'Lots of Little Wins' initiative – where customers have a say on what they want from their household buys.
The following kitchen storage racks have been designed and sourced by the creative in-house team, as a direct response to customer feedback and requests.
More amazing finds in store: Wilko has just brought out their popular ottoman in PINK!
‘Wilko puts the customer at the heart of everything it does,’ explains Victoria Bradley, design director at Wilko. ‘Not least when it comes to designing unique, innovative products that solve their everyday needs and problems.’
Wilko kitchen cupboard organiser
This simple, yet totally ingenious shelf storage design caused the biggest reaction here at Ideal Home HQ! In agreement we loved that our cupboard storage could be elevated to new heights – quite literally. See all the condiments, herbs and spices in one quick glance thanks to this smart 3-tier design.
Wilko tell us this was designed to 'never lose things at the back of your cupboard again with this tiered shelf organiser. With three tiers, this organiser makes it easy to see and reach what's at the back of the shelf.'
‘With the help of an in-house design team, Wilko has created thousands of quality products to make the most of families’ time and money,' Victoria goes on to say. 'The design team work hard at designing helpful products to solve the common problems we all encounter whilst taking care of our homes.’
Wilko over door pan rack
This clever number is designed to help keep pans and their lids handy, yet perfectly stored. Using this over-door device in kitchen cupboards allows you to stack the pans one inside the other, without the lids going astray.
With space for four saucepan lids, this rack is ideal for freeing up shelf space when it's already at a premium.
Buy now: Overdoor Pan Lid Rack, £2.50, Wilko
Wilko over door storage rack
The range explores using every inch of space on offer in small kitchens – even behind open doors. This easy to assemble rack includes 4 wire shelves for you to store all your kitchen essentials to hand.
Buy now: Over Door Storage Rack, £10, Wilko
The perfect potato masher...
Ok so it's not a storage solution, but it is the best example of the lengths Wilko will go to. The range scales any product category that can help improve customers homes'. Designing the perfect masher is all all part of the service.
Speak up in stores if you feel there is a product that Wilko don't currently stock, that could potentially make life in the kitchen easier.
Do you already own any of these clever kitchen accessories?
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Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.
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