Pink is the new ‘it’ colour this Halloween - why the viral ‘Pinkoween’ trend should definitely be on your radar
Give pretty in pink a sesonal spooky twist


Spooky season is here and I for one cannot wait to get my spook on. But it seems this year, we’re choosing to go sweeter than scary.
‘Pinkoween’ is the latest halloween decorating trend sweeping across our social media feeds and favourite retailers. Think baby pink bats, fuschia skulls and bubblegum pumpkins, it’s sickly sweet, girly and fun something I can definitely get behind.
Pink is one of those colours that never seem to go out of style and when searching for the best pink paint, there so much you can do with this one colour. But it may seem like a rogue choice for Halloween of all occasions. Why have we all suddenly gone crazy for pinkoween?
@mandacreatespretty ♬ Girls Just Want to Have Fun - yourmusic4ever
The rise of pink halloween decor
Searches for ‘Pink Halloween Decor’ have surged by 5,808% in the past three months according to Etsy, with the company suggesting that the 20th anniversary of cult classic Mean Girls may be responsible for the revival.
‘It's clear how much pop culture continues to influence interior and design trends. Our increase in searches for pink home decor and accessories, shows just how iconic moments from film can shape our personal spaces, and this extends into the Halloween season,' says Dayna Isom Johnson, Etsy's trend expert.
'The resurgence of pink reflects a nostalgic, yet bold, energy that lets people celebrate their favourite film moments while adding a personal twist to their homes.’
The rise of Barbiecore has also played a role in the shift to more playful and girly interiors.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
‘With the release of Barbie last year and the announcement of a new Legally Blonde film in the works, pink is back for 2024’s spooky season in the form of ‘Pinkoween’,’ says Chloe Barrow, interior expert at Laura James.
‘The look is a great way to add a sense of fun to a traditionally ‘scary’ period. Whilst many opt for dark colours and the occasional blood red and pumpkin orange, the use of pink is effective by bringing an unusual but fun flare to interior decorating for the season.’
How to get the look
Who doesn’t love a bit of playful pink, but how can we turn it spooky when it comes to getting Halloween ready?
‘Bringing pink into your Halloween decor can be as bold or as subtle as you want. You could drape pink fairy lights around your stairway, or mix in some dusky pink pumpkins with the usual ones. Think pink tulle wreaths, glittery pink skulls, or even bright pink candles for something a bit more eye-catching,’ says Rudolph Diesel, Interior Designer at Rudolph Diesel London.
‘And don’t think pink can’t be spooky. Pairing pink with something dark like black lace can actually make it even more eerie. Pink gives you so much room to be creative—whether you want it subtle or totally over the top, it works.’
Pinkoween doesn’t require any major designing or getting a paintbrush out - it’s fun and it’s beauty lies within the decor.
‘Whilst I don’t believe pink can be particularly spooky, it certainly encourages a sense of fun. The colour is great for decorating if you’re hosting movie nights or a spooky sleepover party. Bringing in pink creates a nostalgic and playful feeling towards Halloween, as opposed to beating the same drum every year,’ says Chloe.
Add to basket
So, if you're sick of the same old skeletons, pumpkin spice and green witches, this may be the perfect trend for you.
Kezia Reynolds joined the Ideal Home team as News Writer in September 2024. After graduating from City, University of London in 2022 with a bachelor’s degree in journalism, Kezia kicked off her career spending two years working on women’s weekly magazines. She is always on the lookout for the latest home news, finding you the best deals and trends - so you don’t miss a thing!
-
Wildlife experts are urging gardeners to add a potato to their bird feeders this spring
If you treat the birds in your garden to this high-calorie treat, they will be flocking to see you again
By Kezia Reynolds
-
Do I need planning permission for windows?
Experts explain the rules for changing your existing frames and adding new openings
By Rebecca Foster
-
8 things you need to know before converting a basement, according to renovation experts
Avoid any disasters when converting an unloved space into a fully functional room with these tips
By Holly Reaney
-
7 ways to store pots and pans in a small kitchen - expert tips for clutter-free cooking
Genius ways of storing cookware in a compact kitchen
By Natasha Brinsmead
-
George Home is selling an air fryer that rivals the coveted Ninja FlexDrawer - it's getting rave reviews from shoppers
The George Home 11L Multi-Drawer Air Fryer has a five-star rating
By Kezia Reynolds
-
5 ways to organise food containers in your kitchen - for clutter-free cupboards that actually close
A ten minute task that provides so much satisfaction
By Holly Cockburn
-
Every homes editor I know owns this Joseph Joseph kitchen essential, and I've finally been persuaded to buy one too
I've never known a washing up bowl have such a cult following
By Rebecca Knight
-
'Dirty kitchens' are the luxury kitchen trend with practical appeal - here's why you need one
It's much more appealing than it sounds
By Holly Cockburn
-
The White Company is embracing Mamma Mia core with its new summer collection - these are the stunning pieces to watch
These sun-soaked styles are not ones to miss
By Kezia Reynolds
-
I wish I'd known these 4 things before I bought my Ninja air fryer – here's how to buy the right one for your home
This is what I'd change if I could do it over again
By Molly Cleary
-
Do acoustic wall panels soundproof a room? Experts reveal what they should really be used for and dispel the biggest myth
This is what acoustic wall panels are actually for and why they don't soundproof a room
By Sara Hesikova