Pinterest, but IRL (yes, really) – a first look at Pinterest's reimagined British high street pop-up

A place where pins become possibilities

Decorative vase, books, and plant displayed on top of shelving
(Image credit: Future PLC/Joanna Henderson)

Pinterest, but make it IRL... wait, what?! Yes, we know what you might be thinking but the rumours are true. It's no secret that Pinterest has long been a hub for staying up to date on the latest home decor trends, but now, they're taking the visual mood boards one step higher by opening its doors to 'Possibility Place'.

Located in London's Covent Garden, Possibility Place is dubbed 'your standard London high street, but a lot more Pinterest-y'. It's a pop-up that has been designed to show fans far and wide that anything is possible with Pinterest, turning ideas into reality. Keen to know more? Here's what will be in store.

Living room styled with pink and wood accents

(Image credit: Future PLC/Joanna Henderson)

Pinterest's reimagined British high street, Possibility Place

DIY lovers, this one's for you especially. The pop-up will house a DIY store called 'Projects', giving fans tips on how they can transform their homes through the use of easy DIY projects that also double up as budget decorating ideas (that's a win-win in our eyes).

Irrespective of whether you're a DIY newbie or an interiors expert, from renter-friendly decorating ideas to upcycling tips and tricks, we're feeling pretty confident that there will be something for everyone to get stuck into getting creative in their homes.

Concept sketch of Possibility Place

Concept sketch of 'Possibility Place'

(Image credit: Pinterest)

Possibility Place will be hosting workshops on trending homeware pieces, such as homemade candles, which have seen a 40% increase in searches on Pinterest.

Not only that but there'll also be interactive demos available, including mural paintings where fans will be able to learn to create accent walls in their own homes. This comes as a result of a 15% increase in searches for 'feature wall ideas' over the last three months, as homeowners and renters alike are seeking ways to bring colour and excitement into their living spaces.

Decorative vase, books, and plant displayed on top of shelving

(Image credit: Future PLC/Joanna Henderson)

And if you're looking for something beyond the homeware space, there will also be additional pop-up features including a beauty parlour and a corner shop, namely 'Parlour' and 'Provisions'. So, on top of all the home improvement madness, fans can also expect to see inspirational recipes and the latest in beauty trends – and how can we say no to that?

Possibility Place will be open to the public exclusively from the 29th-30th of September from 11am to 7pm. You can register for the event for free on their website.

We guarantee this is an experience you don't want to miss out on so we recommend signing up while it's early if you're keen on the idea of getting whisked away into the magic of your own dreamy Pinterest board. We certainly will be there.

Jullia Joson
Junior Writer

Jullia Joson is a Junior Writer at Ideal Home. She's always loved all things homes and interiors, graduating with a bachelor's degree in Architectural Studies from the University of Nottingham where her love for journalism blossomed following her internship at ArchDaily. Now focused on home tech, Jullia works on writing features and explainers to help people make the most of their home appliance investments. When she isn't writing, she loves exploring the city, coffee shop hopping, and losing hours to a cosy game.