Gino D'Acampo has launched a range of air fryers with George at Asda – and prices start from just £39

Available in three sophisticated colours, these are a must-have kitchen staple

Gino D'Acampo
(Image credit: George at Asda)

Renowned Italian chef and TV personality, Gino D'Acampo has launched a series of small appliances in his existing kitchenware collection exclusively for George at Asda. Our star buys, of course, are the air fryers which are available in three gorgeous colours.

The best air fryers are guaranteed to make mealtimes quicker and help you save energy at home, therefore, it's no surprise that winter is a key time that many of us look into buying one for the first time or perhaps looking to upgrade amidst a frantic search for the best Black Friday deals on the market right now.

If you want in on the air fryer mania without breaking the bank, there are plenty of air fryers under £100 on the market that are fit for the job. And now, we've got even more to add to the ever-growing list following the release of Gino D'Acampo's air fryers for George at Asda.

Gino D'Acampo air fryers

(Image credit: George at Asda)

Gino D'Acampo air fryers for George at Asda

Celebrity chef, Gino D'Acampo, is someone who has long been a familiar face and pillar of daytime TV for many of us. So, to know that even the culinary whizz has converted to the land of air fryers certainly says something.

There are two air fryer models available to shop in Gino's newly extended kitchenware collection: the 3L manual air fryer and the 5L digital air fryer. Both models are available in a palette of muted, sophisticated shades of black, grey, and our personal favourite, a sage green.

Rest assured there'll be something for everyone, irrespective of your kitchen colour scheme.

As the names suggest, the difference between the two lies in its controls, with the manual air fryer coming in at a more affordable price point of £39 while the digital version rings in at a slightly higher price tag of £65.

Even then, this is still among some of the cheapest and best small air fryers we've seen on the market, and rightfully so. Affordability was one of Gino's main focus points in mind when extending his existing kitchenware collection to finally introduce electronic appliances.

Gino D'Acampo air fryers

(Image credit: George at Asda)

'I've really enjoyed bringing this collection to life and I cannot wait to see it being used in homes across the country,' remarks Gino. 'I've created all you need to cook everything from a quick snack to the finest meal, and it's super affordable too.'

This latest launch seamlessly blends ease of use with professional performance, making a hearty, home-cooked meal accessible to everyone. Better yet, pair these air fryer buys with one of the best air fryer cookbooks and you're well on your way to delicious meals all season long.

Here's to becoming kitchen heroes.

Jullia Joson
Junior Writer

Jullia Joson is Ideal Home’s Junior Writer. She’s always loved all things homes and interiors, graduating with a bachelor's degree in Architectural Studies from the University of Nottingham in 2022. Previously, she was an Intern Editor for ArchDaily. Now focused on news stories, Jullia can be found down the TikTok and Pinterest rabbit hole scrolling through any new and upcoming trends, hacks, and home inspiration.