Kitchenaid's Colour of the Year is always bold, but 2023s might be the brightest twist of the brand's best stand mixer to date. The Colour of the Year 2023 is Hibiscus, a vivid fuscia shade that is giving us some serious Barbiecore vibes and has divided opinions among the Ideal Home team.
If you thought that the hot pink Barbiecore trend that was dominating clothes and home decor trends in 2022 was on the way out, think again. It seems hot pink's colour reign is only just beginning as we edge closer to the release of Greta Gerwig's Barbie Film in July.
Kitchenaid says that the Hibiscus colour is inspired by the beauty of the Hibiscus flower and is designed to give your kitchen a vibrant mood boost. However, rather than a shiny pink, Kitchenaid has given the shade a sophisticated spin with a matte finish.
If you're a fan of a green kitchen, then we'd definitely suggest you sit up and take note of this new shade as it might just be the best Kitchenaid colour pairing. Hibiscus and green sit at opposite ends of the colour wheel so the high contrast makes it a vibrant match made in colour heaven.
The Artisan Stand Mixer will be available in Hibiscus for £699 and Artisan K400 Blender for £329 from kitchenaid.co.uk
Kitchenaid isn't the first brand to predict our love of vibrant shades this year, Pantone named a similar dopamine-inducing colour Viva Magenta as Colour of the Year 2023. In the face of the cost of living crisis and a looming recession, it's unsurprising that many of us are turning to bright shades to cheer ourselves up. The vibrant pink hues of the Barbiecore aesthetic alone have received 173.9M views on TikTok according to research by Piglet in Bed.
The vibrant pink has divided opinions among the Ideal Home team, but one thing is for certain we're all for the growing trend of bold and bright kitchen appliances.
'Not only do I love pink but I absolutely adore KitchenAid mixers, so I think this Colour of the Year is pretty dreamy. I hope the Barbiecore trend continues all year long, and can't wait to see the colour and finish of the mixer in person when we try it out at our testing facility next week,' says Molly Cleary, E-commerce Editor on Ideal Home.
'I look forward to the KitchenAid Colour of the Year every year so I was very excited to see another bold pop of colour for 2023. In my very humble opinion, it doesn't quite beat last year's warm and elegant Beetroot shade,' says Millie Fender, Head of Reviews on Ideal Home.
'But because my social media is currently flooded with beige and white kitchens, Hibiscus is a welcome injection of joyful colour. If this is paving the way for more statement appliances in 2023, I'll be very happy indeed.'
What do you think of this bold new shade?
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.
The best Christmas tree alternatives for small spaces that will work in the tiniest of rooms
Make like a tree, and leave the pine needle trails outside with our top 10 Christmas tree alternatives that won’t overcrowd this Christmas
By Linda Clayton
Amazon has gone IRL, launching its first 'Second Chance' pop-up offering home appliances up to 50% off
The retailer is giving returned products a new lease of life at discounted prices
By Jullia Joson
10 tips to protect plants from killer frosts - the pros use them and you should, too
When a sudden frost is forecast, take these steps to protect your plants
By Andrea Childs
The cult Ninja Creami is finally back in stock – and this version with 5 tubs is at a crazy good price for Black Friday
I tried Ninja's version of an ice cream maker, and trust me when I say the Ninja Creami will transform your dessert game
By Rebecca Knight
Looking for a Ninja dual zone air fryer? They're finally back in stock at these retailers
Here's where you can get your hands on the bestselling model which is one of the best we've ever tested
By Jullia Joson
Aldi have relaunched their Hotel Chocolat Velvetiser dupe – it’s almost half the price
Treat yourself this winter to a silky-smooth hot chocolate
By Amy Hunt
Black Friday Nespresso deals 2023 – up to 60% off the brand's bestselling coffee machines
Add a touch of luxury to your morning coffee with these great Black Friday Nespresso deals
By Molly Cleary
Black Friday Ooni deals 2022 – get 20% off all pizza ovens
Save 20% on bestselling pizza ovens with these sitewide Black Friday Ooni deals – save up to £100 on the Ooni Fyra, Koda, and multi-fuel Karu outdoor oven
By Amy Lockwood
Lidl is launching an air fryer for under £100 - but be quick, its last launch sold out fast
Don't miss out on bagging this Lidl air fryer bargain
By Jullia Joson
Aldi's long-awaited sellout dual-zone air fryer is back in time for Christmas – and it's under £50
The air fryer that had over 80,000 people queuing for it last year has returned
By Millie Hurst
The £50 Aldi stand mixer is back just in time for the Great British Bake-off
Become the star baker in your own kitchen with the return of the Aldi stand mixer
By Rebecca Knight