Ninja issues air fryer warning as shoppers fall victim to online scams

Fraudulent websites have been luring shoppers in with major price cuts

black air fryer in kitchen with food on kitchen island
(Image credit: Ninja)

Ninja has issued a warning against fraudulent websites selling its air fryers at heavily discounted prices. These handy appliances are having a moment right now – it seems everyone wants to get their hands on one of the best air fryers as a way to save energy at home amid the cost of living crisis.

Just like the fake Royal Mail text scams that took off while we were making lots of online orders in lockdown, the soaring demand for air fryers has given rise to scams luring people in with prices that are too good to be true. 

air fryer in grey and white kitchen

(Image credit: Instant Brands)

Ninja air fryer warning

'Following an unprecedented surge in demand for Ninja products, particularly our Air Fryers, we have become aware of a rise in fraudulent websites appearing to offer our products at greatly reduced prices,' says a Ninja spokesperson.

'We would recommend any new or existing customers only purchase goods through the official Ninja website ( or via a reputable retail partner to ensure you receive our 5-star rated products as ordered.'

We reached out to one of Ninja's competitors, Tower, who said, 'Our community have also noticed that there have been fraudulent websites selling Air Fryers at a heavily reduced rate.'

black air fryer in kitchen with burgers and fries

(Image credit: Breville)

Be wary of extremely generous deals and major price cuts, and stick to reputable sites to avoid being caught out. The Amazon Prime Early Access Sale on October 11th and 12th could be a good opportunity to snag a bargain, and you know you're in safe hands.

On the hunt for an affordable air fryer? We recommend the Instant Mini 4 in 1, £60 at Amazon, which gives you a lot of bang for your buck. 

'Because this air fryer is so small, it's also one of the cheapest to run,' says Millie Fender, Ideal Home's Head of Reviews. 'It's the one I use every day in my two-person flat and it comes in four colours so it will fit well into any kitchen.'

Millie Fender
Millie Fender

Millie is the Head of Reviews for Ideal Home, working to ensure that the products we feature have been thoroughly tested before we recommend them to you. Previously Small Appliance and Cookware Editor, she remains our go-to expert for all things air fryer related. She's constantly reviewing the latest and greatest kitchen appliances.

Red Instant air fryer with open drawer containing potato chips on white counter

(Image credit: TBC)

If you do pick one up, make sure you know how to clean an air fryer to keep yours functioning properly, delivering the best and tastiest results.

Millie Hurst
Senior Content Editor

Millie Hurst was Senior Content Editor at Ideal Home from 2020-2022, and is now Section Editor at Homes & Gardens. Before stepping into the world of interiors, she worked as a Senior SEO Editor for News UK in both London and New York. You can usually find her looking up trending terms and finding real-life budget makeovers our readers love. Millie came up with the website's daily dupes article which gives readers ways to curate a stylish home for less.