Cleaning hashtags are HUGE on Instagram – and these are our top inspirational posts

They're even bigger than #avoontoast and #netflixandchill
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  • Pictures of avo on toast are being outnumbered by gleaming sink selfies! According to a recent study carried out by Airtasker, a trusted community platform connecting people who need to outsource cleaning tasks, we’re sharing our shining sinks more than our meals out. With cleaning hashtags on the rise.

    It seems #cleaning is now more Insta-worthy than the foodies favourites #avotoast and #netflixandchill posts.

    Related: Step inside the immaculate home of Instagram cleaning sensation Mrs Hinch

    The task of cleaning our homes, once a mundane chore, is now a competitive sport – for want of a better phrase. This is in large part down to the online presence of cleaning phenomenons, the likes of Mrs Hinch, Queen of Clean and Clean Mama.

    Have you been influenced by these cleaning social media superstars?

    Top inspirational cleaning posts

    Marvellously clean mirrors

    View this post on Instagram

    Good evening y'all… happy friday eve.. . i can see the weekend from her 😜.. . Heatwave.. how was the weather your side of the world? This end isnt/wasnt too bad and we almost got the rain.. was so close hahhahhahah.. hope it will rain this night haha… . What is your plans for the weekend? . . Have a fantastic evening . . . . Lamp gifted by @kaleidoscope_uk The middle Print gifted by @essexcrafts94 . . . . . . #cleaninghouse #cleanhome #homebargains #lovemyhome #livingroomdecor #myhousemyhome #decorstyle #homesense #mrshinchhome #interiorstylists #nexthome #dreaminterior #interior123 #mrshinch #mrshinchmademedoit  #myperiodhomestyle #ikeauk  #hincharmy #interior9508  #inspire_me_home  #interior125 #actualinstagramhomes #homegoals #homeinterioruk #interior4you1 #greyinterior #greyandpink

    A post shared by myproffs interior | home decor (@myproffs) on

    Not mucky fingerprints in sight in this spotless shot.

    Gleaming clean bathroom

    We love this effortlessly stylist bathroom. We say, effortless but we feel a lot of cleaning has gone into making this flawless photo finish!

    Orderly bedroom of dreams

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    bedroom 🖤 still so in love with this room. One thing that made a huge change to this room was the absolutely stunning wallpaper from it’s the Camden trellis wallpaper and I just find it so beautiful and the perfect match for my room! 🤩 I Love Wallpaper do some absolutely stunning wallpapers that will transform your rooms into something else ✨————————————————————— #greydecor #cleaninghouse #cleanhome #bedroominspo #homesense #homebargains #therange #dunelm #zarahome #tkmax #bmstores #interiorstylists #newbuildhome #nexthome #hincharmy #mrshinchhome #mrshinchmademedoit #newbed #actualinstagramhomes #newbedroom #ikeauk #designgoals #luxuryspace #bedroomdecoration #bedroomsofinsta #lushdecor #beautifulbedroom #bedroomlove #bedroominterior #bedroomfurniture ————————————————————— Ad ✨ Wallpaper gifted. ✨ Prints @chelseaprints gifted. ✨ Lamps @value_lights gifted. ✨ Bedding & cushions @juliancharlesuk gifted. ✨ Jewelled cushions @dolly_sparkle_glitter one gifted and one purchased. ✨ Blinds purchased. ✨—————————————————————

    A post shared by 🖤 Ishy @ x_home_of_ishy_x (@x_home_of_ishy_x) on

    Not a single thing out of place in this Hinch inspired bedroom space.

    Plumped to perfection

    Perfectly plumped for a photo! Clearly inspired by more than Mrs Hinch’s cleaning, this fan has emulated her interior style too.

    Inspired by Mrs Hinch

    As part of the research, Airtasker analysed a variety of cleaning-related hashtags on Instagram – comparing them to other trending hashtags. Results show #cleaning is quite literally cleaning up with 3,102,335 posts! More Instagrammable currently than the likes of #netflixandchill with 1,602,297 posts, and #eatingout with 855,772 posts.

    The research showed #hincharmy reigned supremely popular last month, with it being included on 254,429 Instagram posts.

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    My Hincherrrs ❤️ Hello! How are we all? So on my stories today you’ll see I received through the brand new zoflora fragrance ‘Green Valley’ (gifted) and OMG the smell is amaze 😍🌾 so I HAD to do a Mrs Hinch style “Zoflora Hour” didn’t I! Absolutely loved every minute of it! Make sure you give it a go next time you get your zoflo out! Also NEWSFLASH update on my bathbomb basket 🤣 it’s almost full! I’ve picked two out (on the left there) ready to use 1 this evening and I’m actually a little excited! I’ll also get my oils out after my bath to massage bump and wherever else these oils are supposed to go 😩😂 mate I’m learning something new everyday! So as always I’m sending you all my biggest Hinch hug, all my love and I still can’t thank you all enough for everything! I’m Mrs Hinch on insta because of you (Ps 1.9 mill I can’t even believe it) all the best .. my dorgeous ones xx 😉 Items #gifted are: Bath Board: @bathboards Labelled Bottles: @shabby2chicboutique Vase & flowers: @handmadevasesbynicolax

    A post shared by Sophie Hinchliffe (@mrshinchhome) on

    Mrs Hinch is the UK’s favourite Cleanfluencer, with 45 per cent of respondents giving her the accolade. Her ‘Hinchers’, as she so affectionately calls them use a plethora of related hashtags on Instagram. Such as #mrshinchmademedoit, #hinchyourselfhappy and #hinchhaul to name just a few.

    The power of the #hincharmy has had a significant impact on the number of sales of Mrs Hinch’s favourite cleaning products.

    Over two-thirds of us have purchased at least one product inspired by a ‘Cleanfluencer’ endorsing it.

    The Minky cloth has seen a 10,000 per cent increase in the demand from cleaning fans. While eBay searches for Zoflora were up a whopping 210% per cent increase in one-week alone.

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    Whoop Whoop the sun has got his hat and his coming out to play ☀️ . Happy Friday . Time to clean the tops of those kitchen cabinets your cabinet tops can be full of tough sticky grease . How often do you jump up and give the cabinet tops a really good scrub? . Grease can be really hard to shift especially if it’s been there for awhile. A few of my top tips are . 1️⃣ Mixed together a solution of white wine vinegar and hot water for an in expensive natural quick cleaning solution. 2️⃣ If you have a hand held steamer give the grease a blast and watch it lift this is so satisfying 3️⃣ Or use a kitchen degreaser products such as flash, cif and Dettol kitchen cleaner will work a treat. . . . . #kitchencleaning #kitchencleanup #cabinettops #grease #grim #dirt #steam #multipurpose #blast #queenofclean #original #cleaningtips #advice #help #motivation #cleanhouse #happyhouse #mumslife #friday #sunshine #weekendvibes

    A post shared by Lynsey Queen Of Clean (@lynsey_queenofclean) on

    It’s not just about the products, three-quarters of respondents admit to using tips and tricks they’ve picked up from the Cleanfluencers. With 68 per cent even admitting they’ve passed on their newfound cleaning wisdom to a friend.

    Over a third have even been inspired by Cleanfluencers to post images of their own home on social media. Some 36 per cent confessing to cleaning an area of the home JUST to be able to post an image on social media – now that’s dedication.

    cleaning hastags

    Image credit: David Giles

    ‘It’s astounding how much Cleanfluencers, especially Mrs Hinch, have influenced not only the cleaning products people are buying,’ Alexandra Aguirre Tully, Brand Lead at Airtasker. ‘But also how they have transformed a nation’s attitude to cleaning their homes.

    Related: Mum dazzles the internet with amazing before and after pictures using 89p cleaning spray

    Alexandra goes on to say, ‘As ‘Cleanfluencers’ have only been on the rise in the last year, it will be interesting to see whether the Cleanfluencer landscape will continue to develop. And how this will continue to impact Brit’s attitudes over time’.

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