Hobbycraft reveals the new festive trend that will be taking over our Christmas table
And it's not what you would expect
This year we are ditching all that shimmers and shines, instead the hot new trend is all about creating an eco-friendly Christmas.
Related: Will you be adding some swag to your front door this Christmas with this new festive trend?
According to Hobbycraft this year all our favourite Christmas trimmings –from the crackers to the wrapping paper – are getting an eco-friendly makeover. We might still be a month away from Christmas but Google has already seen terms such as 'eco-friendly Christmas crackers' and 'eco-friendly Christmas gifts' being seached for over 7,000 times per month.
Eco-friendly Christmas
So what exactly does an eco-friendly Christmas cracker looklike? Bespoke and brown is the answer.
Hobbycrafts decorate your own kraft brown fillable crackers are a great environmentally friendly option for the Christmas dinner table. shunning the usual pre-made foil crackers filled with plastic toys. The kit is sold containing only paper hats, jokes and cracker snaps, so can be personalised and filled with bespoke prizes.
Since the launch of its Christmas range in September Hobbycraft has already seen sales of its Decorate Your Own Kraft Brown Fillable Crackers increase by 7 per cent.
Hobbycraft has also found that shoppers are ditching the standard pre-made foil wrapping paper for brown kraft paper. Sales of the plain brown paper are already up 69 per cent on last year.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
While wrapping presents in brown paper might sound a little uninspiring, it is infact the perfect way to add a little extra personality under your tree.
Jazz up the plain paper by drawing on small snowflakes in a metallic sharpie, or use a potato stamp to create your own bespoke pattern. If you're running short on time, a quick bow made out of red white string will add a lovely festive twist to the brown kraft paper.
However, don't worry we aren't giving up the glitter this Christmas, but we are opting for a biodegradable option. Hobbycraft has seen searches for biodegrable glitter continue to rise by 52 per cent.
'We have seen a huge increase in the demand for decorations that can be reused every year as customers are becoming increasingly aware of waste and are looking for ways to reduce waste and find alternative plastic-free solutions,' says Katherine Paterson, customer Director at Hobbycraft. 'The personalisation phenomenon aslo contines, and this year more of our customers will be making their Christmas decorations and reusing them year after year.'
Related: The pre-Christmas jobs and fixes homeowners aim to get done first
Will you be trying out the eco-friendly christmas trend this year?
Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.
-
This 59p product drastically reduced the condensation on my windows - and you probably have it in your cupboards already
You probably already have this everyday essential in your cupboards, but I bet you didn’t know that it’s a natural dehumidifier
By Lauren Bradbury
-
Can heated airers cause damp? Experts explain this common problem and how to combat it
Find out how to quickly dry your clothes this winter while keeping your home mould-free
By Eilidh Williams
-
9 unexpected household items interior stylists are turning into Christmas decor - get a new look with things you already have
You don't have to spend a great deal to get your home kitted out for the festive season this year
By Ellis Cochrane
-
9 unexpected household items interior stylists are turning into Christmas decor - get a new look with things you already have
You don't have to spend a great deal to get your home kitted out for the festive season this year
By Ellis Cochrane
-
Grind’s sell out advent calendar is back in stock for christmas - here’s why it's a must-have gift for any coffee-addicts
Enjoy a cup a day to welcome the Christmas countdown
By Kezia Reynolds
-
Colourful Christmas trees are already taking over the upcoming festive season – this is how to embrace the bold trend
Who says your Christmas tree has to be green?
By Sara Hesikova
-
Argos’ new curved Christmas tree looks like something straight out of The Grinch - and it's perfect for small spaces
Like the Grinch, this curved top tree could steal the show this Christmas
By Kezia Reynolds
-
I got a preview of Aldi's Christmas specialbuys - the homeware products to watch out for and the dates they're dropping
Get ready to shop the middle aisle, some hidden gems are about to land
By Rebecca Knight
-
Paper Christmas trees are the Scandi-inspired trend I'm seeing everywhere - and it's perfect for that retro-luxe look
Who knew paper could look so luxurious
By Kezia Reynolds
-
The White Company Christmas shop has opened – these are the pieces we predict will sell out
It's never too early to start thinking about Christmas...
By Kezia Reynolds
-
The M&S bestselling light-up candles are back for Christmas - but you’ll have to act fast as they're expected to sell out
It's begining to look a lot like Christmas...
By Kezia Reynolds