Will you be adding some swag to your front door this Christmas with this new festive trend?

Introducing the Christmas door swag

The humble wreath has got some serious competition as the Christmas door swag is set to be the new must-have door adornment this Christmas.

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This year Waitrose & Partners Florist has added the door swag to its collection of Christmas front door decorations. The supermarket predicts that the festive door swag will be the next big thing coming for to front doors this year.

Christmas door swag

Across the pond in America, door swags have already proved a popular choice for adorning doors during the festive season. However, the more relaxed foliage style has slowly been creeping across the Atlantic.

luxury fantasia christmas door swag

(Image credit: Waitrose & Partners)

Buy now: Luxury Fantasia Christmas Door Swag, £40, Waitrose & Partners

Over the last Christmas googles searches for door swags have been on the rise. Over the last four years, search for Christmas door swag has increased by 80 per cent.

Just take a look at Instagram to see how the #doorswag trend is taking over front doors this festive season. It currently has over 5000 mentions on Instagram.

It's no surprise at this new on-trend fauna is eye-catching and bound to cut through the mass of traditional wreaths on the 'gram this Christmas.

The loosely structured swag is made up of handfuls of spruce and hemlock tied together with a silky ribbon. The Waitrose & Partners Florists have paired their swag with a luxurious purple ribbon and adorned it with painted pine cones and eucalyptus. Fairy lights are the finishing touch.

'We spotted the trend for more relaxed, softer Christmas horticulture growing over the last couple of years and have worked with our expert florists to create this modern, stylish and informal foliage for the festive season,' says Chris Wood, Waitrose & Partners florist.

'It fits really well with the rise of Instagrammable, more informal Boho decor at weddings and seasonal events and definitely gives a feel of understated elegance,' Chris adds. 'We're sure out shoppers will love this less traditional way of making their home feel festive.'

The Waitrose door swag cost £40 and will be available on the Waitrose website from December.

Related: This affordable flower is set to become the hottest trend of 2019 – but can you guess what it is?

Will you be adding some swag to your front door this Christmas?

Rebecca Knight
Deputy Editor, Digital

Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.