Emma Bridgewater is selling some of its most iconic patterns for up to 40 % off

Our top picks from the summer sale

Here at Ideal Home, we are die-hard Emma Bridgewater mug fans. So you can imagine our excitement when we heard that our favourite mugs were up to 40 per cent off in the Emma Bridgewater summer sale.

Related: Tell your sweetheart they're just your cup of tea with the new Emma Bridgewater pink roses collection

The sale that starts today includes many of the brand's iconic patterns including polka dot and black toast are included in the sale. Along with some discontinued designs.

The sale is offering 40 per cent of discontinued items, and 20 per cent of a second which means it has a small fault in the shape or design. To sweeten the deal the pottery brand is offering a mix and match, six for five deal, on select items.

Wood dining table with patterned bowls, plates and mugs

(Image credit: TBC)

Here are just a few of our top picks that we can't wait to get our hands-on.

Emma Bridgewater summer sale

Polka Dot

We can't get enough of this colourful polka dot pattern. A staple of the Emma Bridgewater collection, this is a rare opportunity to pick up a seconds version in the sale.

Any faults are marked in black but don't worry they will wash off easily with a damp cloth.

Five patterned mugs sitting on dining table

(Image credit: TBC)

Buy now: Polka Dot Mug, Was 14.95 Now £10.95, Emma Bridgewater (opens in new tab)

Black toast

Mr and Mrs mugs with tea pot

(Image credit: TBC)

This black lettering is instantly recognisable as Emma Bridgewater. It has spawned a dozen high street copies, but not you can pick it up at a fraction of the price.

The majority of the iconic black toast plates are seconds, so might have a small fault. However, you can also scoop up the brand's Toast & Marmalade kettle (opens in new tab) and toaster at a bargain price.

Buy now: Black Toast mug, Was £14.95 Now £10.95, Emma Bridgewater (opens in new tab)

Green Hawthorn

Green, white and grey floral patterned plates laid out on table

(Image credit: TBC)

Buy now: Green Hawthorn Bowl, Was £39.99 Now £26.95, Emma Bridgewater (opens in new tab)

Buy now: Organic & Green Plate, Was £17.95 Now £9.95, Emma Bridgewater (opens in new tab)

This gorgeous green pattern is set to be discontinued. While we're sad to see it go, we're excited about that we can snap it up for 40 per cent off.

However, you'll need to be quick to pick up this pattern. The half-pint mug has already sold out, however, you can still pick up the rest of the collection, including the small mug in the sale.

Related: Fancy an Emma Bridgewater kettle to match your favourite mugs? It's coming soon!

Have you been tempted to treat yourself to a new set of mugs?

Rebecca Knight
Rebecca Knight

Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.