Ikea reveals that 38 per cent of Brits buy the wrong-size Christmas tree… but there’s a solution!
Make sure you don't make the same mistake with the new tree-sizing feature in the Ikea Place app
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter
The Home Of Great Ideas For More Than 100 Years
Thank you for signing up to . You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Have you ever bought what you thought was the perfect tree? Rich in colour, lush in foliage and beautifully proportioned for hanging your prized decorations. But, then you got home to find the blasted thing didn't fit in your designated tree space?!! Urrrgghh, how annoying! Well, you are not alone. Ikea has just released stats that over a third of Brits have done the very same thing. Yes, 38 per cent admit to buying the wrong sized tree – either too big or too small.
Buying a real tree? Real Christmas trees – how to choose, decorate and look after them
When it comes to Christmas tree fails, 35 per cent of Brits confess to buying a tree that is too big for their room. However more people suffer the fate of ‘small tree syndrome’, with 41% having bought a tree that is too small to take pride of place in the home.
Real tree lovers can now relax as Ikea is helping take the stress out of finding a the perfect tree that fits. Its solution is to add Christmas trees to its augmented reality (AR) app, Ikea Place.
What's the Ikea AR app?: Ikea has just launched the app we’ve all been waiting for
The IKEA Place app automatically scales products – including the Christmas trees – based on room dimension. It does so with 98 per cent accuracy, allowing customers to experiment with the tree placement in their home, and visualize how the tree will complement what is already in the space. In addition to digitally placing IKEA products in a room, the app allows people to capture the look in the app and share as an image or video with friends.
The new feature of the app will not only let people check out the trees and ‘try before they buy’, but IKEA’s much anticipated Christmas tree offer is back for a fifth year, giving all customers a £20 voucher when they buy a £25 tree – cutting the overall cost of having a locally sourced real Christmas tree to an incredible £5*.
Read more: Get a real Ikea Christmas tree for just £5
The new feature is set to go live on the Ikea Place App from 30th November 2017.
Rachel Homer has been in the interiors publishing industry for over 15 years. Starting as a Style Assistant on Inspirations Magazine, she has since worked for some of the UK’s leading interiors magazines and websites. After starting a family, she moved from being a content editor at Idealhome.co.uk to be a digital freelancer and hasn’t looked back.
-
Paloma Faith's Home Truths - discover what the singer loves about her home
Singer, songwriter and actress Paloma Faith gets up close and personal about what her home means to her
By Ginevra Benedetti
-
DIYer gave a dated kitchen a dreamy sage green makeover for under £200
A lifeless kitchen was given a serious glow-up thanks for some savvy budget hacks and charity shop buys
By Laurie Davidson
-
Coat hanging ideas – 10 clever solutions whether on display or tidied away
Keep outdoor wear under control with hooks, racks, hidden cupboards and more
By Jacky Parker
-
This Christmas tree decorating calculator tells you just how many baubles you need
Thank us later
By Millie Hurst
-
The best Christmas candles – 7 fragrances to set a festive scene
Up the festivities with help from these lovely Christmas candles – as chosen (and loved) by us
By Annie Collyer
-
Real Aldi Christmas trees are back from just £14.99 – get one while you can!
Still not got a tree? Branch out by picking up a bargain Christmas tree while doing your food shop this week
By Rebecca Knight
-
Country Christmas decorating ideas for the perfect cosy season
Be inspired by welcoming rural cottages for a nostalgic country Christmas this festive season with these cosy decorating ideas
By Jennifer Ebert
-
The Asda rose-gold Christmas tree Instagram is calling 'EPIC'
It's kitsch, it's cute and it's definitely sparkly
By Laurie Davidson
-
Rustic Christmas decorating ideas for a natural and relaxed home
Create a welcoming and cosy look with rustic Christmas decorating ideas this December
By Jennifer Ebert
-
Traditional Christmas decorating ideas for a timeless festive scheme
Embrace the classics by opting for evocative and comforting traditional Christmas decorating ideas over this festive season
By Thea Babington-Stitt
-
Christmas colour schemes to create your festive look this season
It’s not all just reds and greens - find a new colourway to style your home this Noël with one of our 20 Christmas colour schemes
By Thea Babington-Stitt