Recently, when I was browsing IKEA’s latest summer collection, I was struck by a sudden thought - ‘Is IKEA the new Urban Outfitters?’
When following the latest home decor trends, Urban Outfitters has always been one of my go-tos for finding statement pieces, but I have to say, I’ve not always been a fan of their prices. Now it seems IKEA is embracing bold swathes of colour, and I’ll admit these styles rival my beloved Urban Outfitters.
As a huge fan of dopamine decor, I love to see IKEA breaking away from minimalism and embracing quirky designs and colours - in fact, I think I’ll be swapping Urban Outfitters for IKEA when selecting summer decor this season.
IKEA's new bold bedding on display in the Oxford Street store
One of the best things about being a home journalist is visiting all the previews of our favourite brands, and it was at IKEA’s new Oxford Street store, that I spotted the fried egg bedding. In my book, quirky bedding has always been an Urban Outfitters staple - for example, this ‘grumpy frog’ set - but IKEA is also nailing it. The fried eggs have a charming look, which is not something I’ve ever said about eggs before.
IKEA’s storage is another area that caught my eye. While its white flat-packs have defined many rental properties I’ve lived in, I’m really happy to see them experimenting with colour, such as the new green BILLY bookcase.
Here are a few other IKEA buys that have me questioning my Urban Outfitters allegiance.
Bedding
It's the first time I've ever seen fried eggs on bedding but I'll admit it's a move that plays off. This set is so much fun!
Urban Outfitters are renowned for creating quirky bedding. This hot-dog design is fun without appearing gauche.
Storage
The rich red of this storage unit gives it a trendy edge.
This classic storage shelf is perfect for small spaces, utilising verticle space.
Lighting
This lamp has a futuristic look that makes it a statement peice.
Featuring two bold colours, this lamp is gorgeous. It's both warm and refreshing to look at.
Home Decor
The vase has plenty of visual texture and it's bold orange shade makes it very eye-catching.
The orange vase makes a statement peice that perfect for kitchen and dining spaces.
Soft furnishings
Opting for bold soft furnishings is an easy way to introduce colour to a space.
This cushion is a combination of the year's hottest trends - stripes, ruffles and bold colour.
IKEA's latest collections have been playful and vibrant. Do you agree with me? Are they giving Urban Outfitters a run for their money?
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
-
Experts warn of the 5 flooring sounds you shouldn’t ignore — and how you can fix them to prevent costly repairs later down the lineSilence is golden when it comes to your flooring, so any noises need to be addressed ASAP
-
What can you do if a neighbour's tree is blocking your sunlight?From what rights you have, to how to broach the issue with next door From what rights you have, to how to broach the issue with next door
-
IKEA’s new ‘floating’ storage trolley nails classic Scandi-style - I think this clever feature will give it cult statusIKEA's new design is almost too pretty to be a storage trolley
-
What is the best paint finish for your hallway? Paint experts unanimously agree on which to go for and the one to avoid at all costsIf you’re thinking of painting your hallway walls, this is the paint finish to invest in
-
I’ve found a stylish, affordable alt to the iconic Smeg kettle - and it’s available in just as pretty pastel shadesSmeg kettles are renowned for their beautiful colourways, but this alternative is just as cute
-
COAT’s designed 33 paint shades to work specifically with the light in the UK – so your home will never look too cold or too darkYou don't need to be brave to use any of the versatile shades from COAT's biggest launch to date
-
I got a first look at Smeg's new fizzy water maker – it's got to be the prettiest carbonator out there with its sleek designI tried out Smeg's new sparkling water maker and it's a showstopper
-
I'm a hot sleeper, but I won't be losing sleep during the heatwave with this cooling gel mattress pad – the pillow version got me through last yearSilentnight's new launch will make sleeping in a heatwave way more bearable
-
3 chef-approved tips on how to use your air fryer to prepare for a BBQ from things to prep ahead to pre-cooking your main eventHow to prep ahead and save yourself endless BBQ stress
-
Mary Berry reveals her new tableware collection, packed with Mediterranean charm – here are 6 things to add to your wishlistIt's a striped and patterned dream
-
Stacey Solomon’s new summer George Home collection has landed – these are the 6 things to look out forThe whole range is a careful blend of playfulness and stylish neutrals
