Sainsbury’s Easter decorations reveal surprising new seasonal hero

Move over Easter bunny there's a new star in town...

Bunnies and Easter go hand in hand, like reindeer at Christmas right? What if we told you latest sales of  Sainsbury's Easter decorations have revealed a new character is taking over? It would seem it's the year of the pig. Yes, that's right the Easter pig is a thing.

We couldn't quite believe it ourselves, but we have it on good authority that pigs are set to be the star of many Easter decorating schemes this year.

Sainsbury’s seasonal team reveals its new pig decorations are flying off the shelves in the run-up to the long weekend. Turn out pigs really do fly!

In other news: John Lewis & Partners has spotted a new Easter tradition – will you embrace it this year?

'The Easter pig might seem unexpected? But wanting to try something new, and find a friend for the Easter bunny, we decided to expand the range to offer a whole host of piggy pieces,' explains Vicky Wright, Buying Manager for Seasonal, Sainsbury’s Home.

Sainsbury's Easter decorations

sainsburys easter decoration

(Image credit: Sainsbury)

'The hero of the farmyard, our jolly Easter character has sparked the imaginations of pig-lovers all over the country,' says Vicky.

This alternative Easter hero features on mugs, plush toys, cushions and fun headwear.

fabulous pink piggy mug

Pig Mug, £6, Sainsbury's

(Image credit: Sainsbury)

Perk yourself up  in the mornings with a cuppa in this fabulous pink piggy mug.

grey piggy boppers

Pig Boppers, £2, Sainsbury's Home

(Image credit: Sainsbury)

These playful piggy boppers are sure to be a big hit with the little ones.

pink pig cushion

Roly Poly Pig Cushion, £10, Sainsbury's

(Image credit: Sainsbury)

Not just for Easter, this cushion is perfect to add personality to a pig lovers home all year round.

bunny on blue chair

(Image credit: Sainsbury)

While traditionally we associate bunnies and chick motifs with Easter, the new range of Sainsbury's pig accessories and gifts are set to change things this year – after proving to be a huge hit with customers.

Related: The characterful Next Easter tableware too adorable to only use for special occasions

Will there be a plush pig character joining your decorations this Easter?


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.