Sainsbury’s Easter decorations reveal surprising new seasonal hero

Move over Easter bunny there's a new star in town...
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  • Bunnies and Easter go hand in hand, like reindeer at Christmas right? What if we told you latest sales of  Sainsbury’s Easter decorations have revealed a new character is taking over? It would seem it’s the year of the pig. Yes, that’s right the Easter pig is a thing.

    We couldn’t quite believe it ourselves, but we have it on good authority that pigs are set to be the star of many Easter decorating schemes this year.

    Sainsbury’s seasonal team reveals its new pig decorations are flying off the shelves in the run-up to the long weekend. Turn out pigs really do fly!

    In other news: John Lewis & Partners has spotted a new Easter tradition – will you embrace it this year?

    ‘The Easter pig might seem unexpected? But wanting to try something new, and find a friend for the Easter bunny, we decided to expand the range to offer a whole host of piggy pieces,’ explains Vicky Wright, Buying Manager for Seasonal, Sainsbury’s Home.

    Sainsbury’s Easter decorations

    Sainsbury's Easter decorations

    ‘The hero of the farmyard, our jolly Easter character has sparked the imaginations of pig-lovers all over the country,’ says Vicky.

    This alternative Easter hero features on mugs, plush toys, cushions and fun headwear.

    Sainsbury's Easter decorations

    Pig Mug, £6, Sainsbury’s

    Perk yourself up  in the mornings with a cuppa in this fabulous pink piggy mug.

    Sainsbury's Easter decorations

    Pig Boppers, £2, Sainsbury’s Home

    These playful piggy boppers are sure to be a big hit with the little ones.

    Sainsbury's Easter decorations

    Roly Poly Pig Cushion, £10, Sainsbury’s

    Not just for Easter, this cushion is perfect to add personality to a pig lovers home all year round.

    Sainsbury's Easter decorations

    While traditionally we associate bunnies and chick motifs with Easter, the new range of Sainsbury’s pig accessories and gifts are set to change things this year – after proving to be a huge hit with customers.

    Related: The characterful Next Easter tableware too adorable to only use for special occasions

    Will there be a plush pig character joining your decorations this Easter?

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