Discover sophisticated style from the best of British brands

M&S Home has teamed up with Fired Earth for a collection that’s a masterclass in everyday elegance

(Image credit: Jon Day)

We’re constantly looking for ways to make our home everything we want it to be - sophisticated, elegant and timeless. Gone are the days of fast fashion, now we want carefully curated pieces that elevate our space, but without costing the earth. British stalwarts Marks & Spencer has collaborated with the iconic Fired Earth team. The result? A stylish and sumptuous array of textiles in super-chic colourways at delightfully good value.

Textures and tones 

This is the second time that M&S has teamed up with Fired Earth, which has been creating beautiful and high quality tiles and paints for over 40 years. The new Casablanca collection revolves around a monochrome colour palette, which gives timeless elegance. 

The design teams from both brands have worked closely together to create pieces based around the beautiful tile designs and striking colours from these ranges. The result? A curated collection of bedding, towels and cushions that will take your home to the next level of style.

Timeless design

Just like the enduring style of the tiles that inspired this new M&S x Fired Earth collaboration, its pieces will be loved for years to come. The collection’s timeless colourways and classic prints mean that, although they are incredibly chic and on-trend, they won’t date and will tie in beautifully with existing decor, blending seamlessly with your home as it evolves over time with you.


(Image credit: Jon Day)

Moroccan Influence

The latest range was inspired by the contrasting colours of the costal Casablanca town in Morocco. Monochromatic bases and pops of warm, earthy tones combine in traditional geometric patterns on the rich textures. Details like tufted embroidery on throws, wooden buttons on sheets and authentic tassels on cushions bring the collection to life, feeling both inspired by Mediterranean and Arabic designs while also being a thoroughly contemporary addition to a space.


(Image credit: Jon Day)

Change with the seasons

There’s nothing quite like the impending winter months to get you wanting to make your home as cosy and welcoming a haven as possible. Layering soft accessories will elevate your space into a warm and sophisticated spot to cuddle up in comfort. Lay a thick throw over your sofa, along with a richly patterned cushion or two and you’ll happily snuggle down for an evening without wanting to switch the heating on, or to make yet another cup of tea. 

In the bedroom, combine paired back bedding with patterned throw cushions and bedspreads, or vice versa, for a stylish curated look. It may seem too comfy to leave, but the sight of the bed perfectly dressed is sure to bring a sense of calm to even the most hectic of mornings, and offer relief and comfort come evening. Bathrooms, too, can be upgraded with the addition of some elegant textiles. A plush bath mat and patterned towels will add depth of warmth to even the most sleek of wash spaces. So you don’t need to spend a lot to add a sense of luxury to your everyday.

Explore the collection

Be inspired by the full M&S X Fired Earth collaboration and add some timeless style to your home this winter by going to or shop via the app straight from your phone.

Thea Babington-Stitt
Assistant Editor

Thea Babington-Stitt is the Assistant Editor for Ideal Home. Thea has been working across some of the UK’s leading interiors titles for nearly 10 years. 

She started working on these magazines and websites after graduating from City University London with a Masters in Magazine Journalism. Before moving to Ideal Home, Thea was News and Features Editor at Homes & Gardens, LivingEtc and Country Homes & Interiors.