If you're on the lookout for great Black Friday deals, our guide to where to shop and what to add to your basket will have you prepped and ready for this year's Black Friday event.
When live, you'll find discounts on bestselling mattresses at Emma, money off Ninja air fryers, and reductions on Shark and Dyson vacuum cleaners, as well as deals to be found on Kenwood and KitchenAid stand mixers, Sage and De'Longhi kitchen appliances.
Whether you want to use the deals below to save cash on a major purchase or to spread the cost of Christmas by shopping in ongoing sales, these deals are a great opportunity to shop for less. We've spent countless hours trying and testing everything from sofa beds, to coffee machines, air fryers to mattresses, so if anyone knows what they're on about - and what's worth shopping - it's us.
We've rounded up all the Ideal Home team's intel on one of the biggest and best sales events below, as well as weighing up which Black Friday deals are worth shopping.
Black Friday deals
Where to find the best Black Friday home deals
See our A-Z of companies that have the best Black Friday home deals.
Amazon: great deals on tech, appliances and more
AO: save on Shark, and Smeg
Argos: save on toys and tech
Currys: save on air fryers and vacuums
Emma: money off bestselling mattresses
Gozney: save on pizza ovens
John Lewis: big savings on appliances
Lakeland: big savings on kitchen electricals, homeware and kitchenware
Ninja: biggest discounts on air fryers
Simba: £££s off mattresses and bedding
Shark: save on cordless vacuums
Tower: deals on air fryers and vacuums
Very: low prices on electricals
Wayfair: save on furniture and home decor
What to buy on Black Friday
Whether your heart's set on a discounted air fryer or you're looking for a half-price coffee machine as a Christmas gift, you'll find a round-up of all the best Black Friday deals for each category on our dedicated deals pages:
- Sofa deals
- Bedding deals
- Furniture deals
- Air fryer deals
- Cordless vacuum deals
- Coffee machine deals
- Mattress deals
Are Black Friday deals any good?
Whether you're looking to get ahead and save on Christmas gifts by nabbing a deal on one of the best coffee machines for the coffee aficionado in your life or looking to secure an essential for the new year like a discounted vacuum, Black Friday can be a great time to make a saving.
Black Friday is a particularly great time to shop furniture and decor, but did you know that it's also a great time of year to save on items like mattresses, furniture, and gardening essentials? Basically, any big-ticket item you've been putting off purchasing will probably have some money off.
And, it's a great time to think savvy and look ahead to next Christmas, whether by snapping up one of the best artificial Christmas trees on sale, or finding a great deal on a luxury advent calendar that didn't quite sell out.
Of course, it can be easy to get swayed by the urgency of big discounts and limited-time offers, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.
That's where our 'best of' guides are here to help, curating a selection of the Ideal Home team's tried and tested favourites in each category, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop:
- Our guide to the best mattresses
- Our guide to the best vacuum cleaners
- Our guide to the best cordless vacuums
- Our guide to the best Shark vacuums
- Our guide to the best air fryers
- Our guide to the best duvets
- Our guide to the best sofa beds
- Our guide to the best air purifiers
- Our guide to the best pizza ovens
- Our guide to the best dehumidifiers
- Our guide to the best steam cleaners
- Our guide to the best stand mixers
- Our guide to the best sofas
- Our guide to the best bath towels
- Our guide to the best coffee machines
- Our guide to the best heated clothes airers
- Our guide to the best artificial Christmas trees
- Our guide to the best pillows
- Our guide to the best electric blankets
How can I avoid being ripped off on Black Friday?
‘It’s easy to get carried away, so make a list of what you want in advance,’ advises Danny Munday, general manager of HotUKDeals. It also pays to read reviews and compare prices of the models you like, so you know you’re getting a genuine deal. ‘Check the shipping costs before you order, too,’ adds Danny. ‘Some brands charge so much for postage, it cancels out any savings.’
Are Black Friday deals as good as they seem?
We predict there probably will be some worthwhile deals in January – last year we spotted cheap Nespresso machines, budget-friendly mattresses and even top-rated vacuums at less than half price.
However, some retailers do use sales events like this as an opportunity to clear out old stock, or even increase the prices of items beforehand to make the deals look better on the day. So make a list before the day itself and compare prices, to make sure you're actually getting a good deal.
When was Cyber Monday 2023?
Cyber Monday fell on the Monday directly after Black Friday, which this year was Monday 27th November. While the big day itself has now passed, there are still a few deals lingering into December.
What is Cyber Monday?
Cyber Monday is a digital-only discount shopping event that always takes place on the Monday following Black Friday. It started out as a tech-dominated event, however, in recent years we've seen homeware brands continue their deals over to Cyber Monday deals, rebranding it as 'Cyber Monday.'
Cyber Monday, was introduced for the first time only in 2005 to encourage people to shop online. With Black Friday becoming more than just a one-day event (more like one-week, if not month), the lines between Black Friday and Cyber Monday shopping events have become somewhat blurred in recent years.
How we source deals
You'll find full details of the Ideal Home product selection process on our how we test page.
In order to compile this deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process.
If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.
Amy is the Ideal Home team's furniture and decor expert, spending her time putting bestselling sofas and mattresses through their paces to find the cream of the crop. Having had hands-on experience with multiple products, she's perfectly placed to spot a good Cyber Monday home deal when she sees one.
Molly is one of Ideal Home's Ecommerce Editors, and an expert in all things home appliance related. She's tried and tested all manner of products, from coffee machines to cordless vacuums, both at home and at Ideal Home's testing facility in Reading in order to tell help you work out which one you should invest in for your home.
With Black Friday 2023 now wrapped up, don't forget to check back on this page, which we'll be updating throughout Black Friday 2024.
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After studying Print Design at Winchester School of Art, Amy spent multiple years working in the interior industry, including styling and visual merchandising for many well-known brands. She’s now Ecommerce Editor at Ideal Home, offering expert advice on the best products for decorating your home and ensuring it functions smoothly. That includes sourcing stylish yet affordable furniture – from the best sofa beds for combining style, comfort, and function, to the best artificial Christmas trees for a stress-free festive season – helping our readers to find the best mattress for their sleep style, and testing top-rated dehumidifiers and air purifiers to narrow down the best-in-class.
- Molly ClearyEcommerce Editor
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