Hobbycraft has seen a spike in searches for this craft – we can’t wait to try it

The return of The Great Pottery Throwdown has sparked a new lockdown crafting trend

Since being stuck at home, many of us have been looking for a creative outlet to keep our hands, minds (and kids!) occupied. This, combined with the return of The Great Pottery Throwdown, has resulted in sales and searches for air drying clay surging at Hobbycraft.

It's no surprise that the Channel 4 series has been inspiring the nation, as talented potters throw, sculpt and mould clay into breathtaking wares. The music legends bust episode is a must watch - Dolly Parton in clay, anyone?

Related: Brighten up your home with this quick and easy rainbow ornament using air drying clay

Since the start of series 4, Hobbycraft has seen sales of clay rise by 36% and searches increase by 15% compared to the previous week as viewers are eager to find out more about this mindful craft.

Air drying clay projects at Hobbycraft

clay teapot and cup

(Image credit: Hobbycraft)

Unsurprisingly, the word 'clay' was the most searched term on the Hobbycraft Ideas Hub (opens in new tab) the week after the show aired. More specifically, consumers showed increasing interest in Clay Tools, Air Drying Clay and Fimo Polymer Clay.

How to Make Clay Coasters (opens in new tab) (pictured above) remains one of Hobbycraft's most popular step-by-step projects. They're super-quick to make and are just the thing for an easy coffee or side table update.

bear planters on white table top

(Image credit: Hobbycraft)

Another top project to try at home is this Bear Planters (opens in new tab) how-to. Use air drying clay to create an adorable family of ursine plant pots.

Why not make one to represent each member of the family? Make mummy or daddy bears for larger plants, then try shaping smaller baby bears to house individual cacti or succulents.

clay succulent planters

(Image credit: Hobbycraft)

Air drying clay is the perfect medium for beginners. Unlike on The Throwdown, there's no giant pottery wheel, special drying room, or 1000°C kiln required! Simply shape and leave to dry in a cool, dry place.

It does take a few days to dry, depending on how thick your piece is, so it requires a little patience. If making with kids, remind them they have the decorating to look forward to. Porcelain paints or pens are best, although acrylic paints also work well.

When it comes to tools, take inspiration from the Pottery Throwdown contestants themselves and get creative with household objects like spoons, combs and paintbrush handles.

Buy now: White Air Drying Clay 1kg, £3.80, Hobbycraft (opens in new tab)

hobbycraft clay

(Image credit: Hobbycraft)

Katherine Paterson, Customer Director at Hobbycraft says, 'The Great Pottery Throwdown has always sparked an increase in demand for all things clay but, this year with people at home and looking for ways to keep occupied, the demand has been bigger than ever!'

'Making with clay is a really fun craft for the whole family to try and can be hours’ worth of fun by making and then decorating your clay creations. We’re so pleased to see viewers are trying their hand at this unique craft and we cannot wait to see what people create.'

For more projects to try at home head over to our DIY and Decorating (opens in new tab) channel

So go on, join the clay craze and get crafting!

Stephanie Durrant
Stephanie Durrant

Steph Durrant is the Deputy Editor of Ideal Home’s sister magazine, Style at Home. Steph is an experienced journalist with more than 12  years under her belt working across the UK’s leading craft and interiors magazines. She first joined the team back in 2016 writing for both homes brands, specialising in all things craft, upcycling and DIY.