It's famed for its signature floral prints on everything from bedding to sofa covers. But it seems that a change in season has prompted Laura Ashley to take a bold new interiors direction. And we predict that both long-time fans and newbies are going to love it.
Mad for Mid-century: You know you love Mid-century modern design if
The new Laura Ashley Editions collection gives a nod to both Mid-century cool and the palette of brights that made Sixties' homes so groovy.
The range includes furniture, lighting, wallpaper, bedding, gifts and accessories – everything you need to create a cohesive look for your living room or bedroom.
Here are a few items from the Editions range that will help you recreate the above look.
Editions: Chevron Printed Sunshine Rug
Rugs in the Editions range are individually screen printed, giving each a distinct colour variation. The combination of sunshine yellows and moody greys, will give an understated injection of colour into your room of choice.
While the Chevron pattern may seem a departure for the brand, you may be surprised to learn what Laura and Bernard Ashley started fashioning when they started their fledgling textiles enterprise in the Fifties.
Working out of their flat they produced small fabric squares with geometric patterns – so the brand's foray into alternative patterns may not be so new after all!
Buy Now: Editions: Chevron Printed Sunshine Rug, £52.50, Laura Ashley
Editions: Newton Large Two-Seater
Available in six different colours including Marlow Honey (pictured above), this roomy sofa will make a standout centrepiece for your living room. Choose from leg finishes in either Light Oak or Chestnut for two contrasting looks.
Buy Now: Editions: Newton Large Two-Seater, £630, Laura Ashley
Editions: Gibbs Pale Steel Coffee Table
Pale Steel paint finish means this stylish coffee table will blend in with any interiors scheme. A lower shelf is the perfect place to store your magazines or chunky coffee table books.
Buy Now: Editions: Gibbs Pale Steel Coffee Table, £245, Laura Ashley
Seated for the season: Autumnal sofa trends – transform your living room with these key looks
If you've not shopped in Laura Ashley for a while, could this new collection tempt you back?
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