The Home Of Great Ideas For More Than 100 Years
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Modern Living Simple wooden furniture, copper cookware and natural accessories create a timeless and unfussy look
Dining table, £1,599; bench,
£499; cushion, £35; Elska monochrome dinnerware, from £6 for a mug; Pebble mug,
£6; napkins, £16 for four; acacia cooking utensils (in jar on worktop), £12 each;
all Gray & Willow range, House of Fraser (opens in new tab)
LOVE IT If your life and your home seem relentlessly busy and chaotic, then this is the trend for you.
Strip your style back to the bare essentials and rejoice in the simple joy of well-designed things that play an active part
in the way you live. Nothing's for ‘best'; everything's to be used and enjoyed now
The white stuff Simple white tableware is a timeless classic
dipping bowl; Elgin glassware, from £5 for a wine glass; all The White Company (opens in new tab)
USE IT The look is absolutely perfect for a kitchen, but the beautility aesthetic can be carried through to living and dining rooms (and beyond). Look at chalky paint or peeling plank-effect wallpaper, pile up soft knits and add nature-inspired pattern for interest.
Utility chic Keep your cleaning cupboard or shelves in order with smart yet understated storage
Shoe shine box, £28; washing tablets box, £17.50; classic jug, £15; mini jug, £9; utility bucket, £22; all in Chalk; ceramic-lidded glass jars, from £1.50 each; ceramic-lidded glass bottles, from £3 each; all Garden Trading (opens in new tab)
Sitting pretty Simple stripes are ideal for upholstery
Charlotte armchairs, from £520 each, Sofa.com
DO IT YOUR WAY Beautility can be worked into lots of other looks, if you'd rather dip a toe in than adopt the style wholesale. It fits in beautifully with industrial schemes, classic country looks, mid-century and Scandi-inspired rooms, as well as pretty, chintzy, vintage schemes with cottage florals and pastel hues.
Key pieces, such as furniture and lighting, are so simple they're effectively time- and trend-neutral.
Natural materials Avoid anything glossy, synthetic or silky, and stick to wood, metal, glass, cotton, linen and wool.
Nostalgia This look harks back to a simpler time and a less-complicated life, so use Kilner jars, enamelware and wooden brushes to accessorise.
Subtle colour and pattern There's a lot of crossover with classic Scandi style here - whites, greys, pale blues and greens. Beware of pattern, as it dates a scheme - look for simple, nature-inspired designs.
GET THE LOOK
Work bench Get more preparation space, plus storage, with this free standing unit
Norraker clear laquered side board, (H85 x W120 x D50cm), £150, Ikea (opens in new tab)
Pour more Make breakfast time special with this vitrified stoneware milk jug
Amberley 2ltr jug, £18, Croft Collection range, John Lewis (opens in new tab)
Perfectly poised This retro anglepoise lamp is beautiful, simple, functional and will never date
Metal angle lamp, £65, J by Jasper Conran range, Debenhams (opens in new tab)
Time for tea Choose neutral crockery with subtle detailing and a quiet, considered design
Nordic mug in cream, £5, Marks & Spencer (opens in new tab)
Well preserved Group several of these together and use them to store nuts, seeds or pulses
Glass jar with silver lid (H23cm), £4.99, HomeSense (opens in new tab)
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