The UK's best broadband provider revealed – and it's a brand you've probably never heard of!

You need to get this broadband provider on your radar, pronto!

Zen Internet has been voted the UK’s best broadband provider, in the annual Broadband Genie home broadband survey.

Never heard of Zen Internet? We bet many haven't, but it's worth finding out more – as they win the accolade of the best broadband provider. Which right now, as we all work from home, is a hot topic!

The Lancashire internet service provider has been voted most recommended and most trusted. It was also found to offer the fastest standard and super-fast broadband speeds.

Boost your Broadband: How to make the internet faster and boost your broadband speed during lockdown

Relatively unheard of Zen was not the only winner. Direct Save Telecom won best value provider and best customer care.

It marks the first time smaller providers have beaten the larger companies to finish top in all the survey categories.

The UK’s best broadband provider

room with white wall and desk with laptop and yellow chair with cushion

(Image credit: Future PLC/Dan Duchars)

With big names dominating the market share, according to Ofcom's research and data, it’s all too easy to overlook niche providers.

Third-party websites provide an ideal way to find and compare more specialist ISPs. These smaller companies may suit a user’s needs better.

For example, the majority of larger providers have a reputation for poor customer service – according to Ofcom customer service statistics. It's often felt that smaller providers offer a more personal service.

room with white wall with pictures and white desk with pink chair and cushion

(Image credit: Future PLC/Tim Young)

 ‘To have won five of the Broadband Genie Awards this year is just fantastic,' exclaims Georgina Lord, Managing Director at Zen.

'And to get top prize of Best Broadband Provider is a real honour and testament to our efforts to consistently provide our customers with the best possible service.’

Related: From today broadband companies are required to tell you if your contract is coming to an end

‘Congratulations to our winners Zen Internet and Direct Save Telecom. This year has been tightly contested,’ remarks Alex Tofts, Broadband Expert at Broadband Genie.

‘We always look to include as many niche and smaller providers as we can. They continue to do a great job of offering a more personalised service, which can be easily overlooked.’


Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.