Where to buy bedding – the 21 best places to shop bed linen, duvets, pillows and more
If you’re wondering where to buy bedding that's stylish, good quality and affordable, these brands offer a one-way ticket to snooze-town


Lauren Bradbury
Wondering where to buy bedding? Then you're in the right place. As Ideal Home's Sleep Editor, I've been lucky enough to test out bedding from well over 40 different brands, and in this guide, I'll share my thoughts on the best places to shop.
After all, improving your sleep quality doesn't stop at finding the best mattress for your sleep style. What you put on the bed – from the sheets you lay on to the pillow you rest your head on – is important too.
We spend about a third of our lives in bed, so good bedding is well worth the investment. That's why I've rounded up my top recommendations for where to buy bedding below.
Where to buy bedding
Whether you're looking to source the best duvet, the best pillows, or some hotel-worthy bed linen, these are the 21 retailers to have on your radar.
21 best places to buy bedding
- Amazon: affordable basics and brand names £-££
- Argos: budget pillows, duvets, and more £-££
- Christy: good quality bed linen ££-£££
- Dunelm: affordable bed linen, pillows, and duvets £-££
- DUSK: luxury bed linen at low prices £-££
- Ethical Bedding: eucalyptus silk bedding£££
- furn.: fun kids and Christmas bed linen £-££
- Hampton and Astley: luxury Egyptian cotton bed linen £££
- H&M: on-trend and affordable bed linen £-££
- John Lewis: good quality bed linen and bedding £-£££
- La Redoute: wide range of colourful bed linen ££-£££
- Lost Loom: luxury bamboo bedding £££
- M&S: wide range of quality bed linen and bedding £-£££
- Panda: memory foam toppers and pillows ££-£££
- Piglet in Bed: linen bed linen and wool bedding £££
- Silentnight: affordable bedding basics £
- Simba: innovative synthetic bedding £££
- Scooms: luxury Hungarian goose down bedding £££
- Soak & Sleep: wide range of quality bedding ££-£££
- The White Company: luxury bedding and white bed linen £££
- Woolroom: wool bedding that's great for hot sleepers £££
I've chosen the best bedding options for all budgets above, but if you keep an eye on our bedding deals page, you might be able to snap up the more expensive options for less. I've also highlighted some of my favourites below.
Marks & Spencer
Whatever type of bedding you're looking for, you're almost guaranteed to find it at Marks & Spencer. From budget-friendly feather-and-down duvets and pillows to easy-to-care-for fitted sheets and pillowcases, M&S nails affordability, practicality, and quality.
John Lewis
However, M&S does have competition. Whereas John Lewis used to be the more expensive option for bedding, its pricing is now far more competitive and depending on what you're shopping for, the brand often beats M&S for value for money. Plus, as well as affordable own-brand lines, John Lewis also stocks a brilliant range of other high-quality bedding brands.
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
John Lewis is one of the few stockists of luxury British bedding brands such as Piglet in Bed.
The White Company
There's no denying that The White Company’s bedding is an investment, but if you're looking to splurge on a luxury Hungarian goose down duvet or want some hotel-worthy bed linen, the White Company has both. Plus, although sales are rare, if you keep an eye on our White Company deals page you might be able to snap up a bargain.
Christy
Christy has been making bed linen (as well as some of the best bath towels on the market) for nearly 200 years, and I've always found the brand's quality to be reliably consistent. There are flat sheets, fitted sheets, duvet covers and pillow cases available in a whole host of shades.
Dunelm
If you’re looking for budget bedroom ideas, say hello to your new best friend. Dunelm has become a firm favourite of the Ideal Home team, with a wide range of affordable bedding that won't break the bank, whether you're looking for bedding basics or a new duvet cover.
The brand's snuggly Teddy Bear bedding collection is a particular winner with rave reviews from customers each winter season, and I can confirm they are super soft.
Soak & Sleep
Online-only retailer Soak & Sleep offers a huge range of bedding, and everything I've tested from the brand has been great quality at a reasonable price point. Whether you're after bedding with feather-and-down, wool, cotton, or synthetic fillings, Soak & Sleep has a great choice, and its bed linen is made from quality fabrics that wash well.
Soak & Sleep's French Linen bedding is some of the best I've tested, and although it certainly isn't cheap, it is great value compared to most other options on the market.
DUSK
If you want bed linen that looks super expensive but only costs a fraction of the price, DUSK is where you need to shop. The brand's collections will not only make your bedroom look expensive on a budget, but regular sales mean you'll rarely need to pay full price.
If you're looking for hotel-quality bed linen the Cambridge 200 Thread Count Duvet Cover won't disappoint. Finished with a piped edge that comes in black, white, or grey it looks super smart on the bed.
Piglet in Bed
If you love the relaxed look of linen bed linen then you'll want Piglet in Bed on your radar. Originally one of the best stockists of linen sheets, duvet covers and pillowcases in on-trend ginghams and stripes, the brand has recently extended its range to include pure cotton bed linen and relatively affordable wool-filled duvets and pillows.
The brand is probably best known for its super stylish gingham bedding in a wide range of colourways.
FAQs
What is considered the best bedding?
Like many things in life, the best bedding is subjective. ‘You may like the feel of silky-soft sateen weave cotton bedding or prefer the crisp and cool effect of percale weave cotton sheets', explain Emily and Jonathan Attwood, founders of luxury bedding brand Scooms.
Or perhaps 'the relaxed look and feel of 100% linen that you don’t have to iron may appeal, or luxurious long-fibre Egyptian cotton might be the only bed linen for you’, they continue.
However, whichever material you opt for, they agree that the best bedding is breathable, temperature-regulating, lightweight, and durable.
What is the best thread count for bedding?
We can’t talk about bedding without mentioning the best thread count for sheets, as this is often used as a barometer of how good bed linen is.
'Thread count refers to the number of threads woven together per square inch of material' explain Emily and Jonathan of Scooms. 'The more threads woven together means a higher thread count. Great sheets are determined by the quality of the fabric, the weave, and the finish. A high thread count can be a good indicator of good quality bedding, although it won’t make up for poor quality ingredients and an inferior finishing process.'
It's also worth noting that the best thread count for summer can be different from that for winter. That's because most of us want lighter-weight, more breathable fabric in summer.
How much should good bedding cost?
They say that if you buy cheap, you have to buy twice, and that is often the case when it comes to your bedding. Although it might not be viable for all of us, paying more for high-quality bedding will often work in your favour in the long run. Quality bedding won't just feel nicer and perform better, but it should also be more durable and last longer.

Amy is Ideal Home’s Sleep Editor and the Ideal Home Certified Expert on Sleep. She's spent the last four years researching and writing about what makes for the best night’s sleep during the day and testing out sleep products to find the best-in-class by night. So far she’s clocked up over 10,000 hours of pillow, duvet, and mattress testing experience.
Our go-to for all things sleep-related, she’s slept on and under bestselling products from Simba, Emma, Hypnos, Tempur, Silentnight, Panda, and many many more.
As a hot sleeper, Amy is always on the lookout for the most breathable bedding, but she also leads a wider team of testers to ensure our product testing encompasses both hot sleepers, cold sleepers, front sleepers, back sleepers, side sleepers, and everything in-between.
- Lauren BradburyContent Editor (House Manual)
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.