John Lewis Autumn/Winter trends 2015: Croft

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  • Steph from Housetohome heads to the John Lewis trend event to find out what the big looks for Autumn/Winter 2015 are.

    In this video Chrisine Kazoulis, Buying Director Home, John Lewis introduces us to the Croft theme. “Croft is about celebrating luxury, the luxury of time. It’s the time you treasure at home, because home is a real retreat. One of the big trends we’ve seen is people wanting to congregate around the fireside; it is about celebrating that time and the quiet time. Enjoying the moment rather than the madness of the world.”

    Philippa Prinsloo, Head of Design Home at John Lewis explains that every season at John Lewis they look at the Croft trend (which has been running for several years) in a new way. This season they wanted to explore what it meant to create real warmth.“ We looked at the luxury of time and the pleasure of making things”, she says.

    Phillipa also explains that John Lewis is privileged to have a number of designer makers who have contributed to Croft this season. A few examples are Dove Street Pottery who make lovely ceramic pieces and Hampton Woods who produce beautiful wooden platters and chopping boards.

    Christine talks about her favourite products in the range. “We have some gorgeous textures for the floor, seen in our rug range – the different materials create a warm cosy feel. As Christine explains “Just the textures of the natural rugs are absolutely lovely”

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