Jennifer Morgan is an award-winning editor, writer and stylist, with over 25 years’ experience writing, styling and editing home interest magazines. Jennifer was the deputy editor of Ideal Home from 2008-2010, having worked as its interiors editor for three years before. Jennifer moved to launch Ideal Home’s sister title, Style at Home in 2010.
Jennifer studied English literature at Cardiff University, before gaining a post graduate diploma in Magazine Journalism. Her first job was on Home magazine, where she learnt ‘on the job’, putting her hand up to do many a makes and craft project, styling the shoot and being the ‘step-by-step hands’. From Home, she moved to Inspirations Magazine, editing her first magazine, Inside Readers’ Homes at 26, before leaving to join Ideal Home.
After maternity leave in 2015, Jennifer launched several craft magazines and websites, before going freelance in 2016. To date, her clients have included many of her favourite brands, including John Lewis, Dunlem and Nordic House, where she uses her vast editorial experience to produce branded magazines and digital content. She also writes for Ideal Home, both in print and online, Real Homes, Waitrose, Woman & Home, Sainsbury’s Magazine, and has just finished a stint as houses editor for Homes & Gardens.
But it was during lockdown that Jennifer realised her dream of publishing her own magazine – Simply Scandi – the first magazine from her own publishing company Riley Publishing, so named after her daughter. This quarterly title is a must for Scandi fans everywhere
Of course, her home reflects her love of all things Scandi. It’s a new build, which provided her with the perfect blank canvas for a few Scandi pieces she’s lusted after for years.
IDEAL HOME TRUTHS
Where’s your happy place?
In my living room, snuggled up with my cats. As you’d expect, there’s lots of hygge-inspired style, with cushions, throws and candles.
What’s your home addition?
I love a good design book (and can’t bear to part with ANY book). I’m exciting that so many of my contemporaries have written books recently. It’s still on my never-ending to-do list!
What is your next home project?
The back garden. When we moved in, we got a small patio and a patch of grass. Add to that a trampoline, and there’s never been much scope to do anything else. But next year, I have big plans, including a firepit and some lovely outdoor lights. I’ve recently planted the front garden, so am getting more familiar with what will grow and thrive in our new build/builder’s rubble soil!
Latest articles by Jennifer Morgan
-
Plan the perfect children's rooms with these expert tipsDreaming of creating clever, kid-approved spaces that will last, both in terms of style and function? We asked the experts to share their tips
By Jennifer Morgan
-
Modern hallway ideas – 16 ways to make your entryway cool and contemporaryIn the mood for a modern hallway? These ideas will help you to create a cohesive interior that is bound to wow guests
By Jennifer Morgan
-
Utility room colour ideas – the best colours to use to brighten up this spaceOur utility room colour ideas cover fabric, paint and flooring – something for everyone whatever your style
By Jennifer Morgan
-
Mezzanine ideas for elevating your spaceAdd extra sleeping, working or living space with these nifty additions
By Jennifer Morgan
-
The secrets to buying a perfect outdoor rug for the gardenOutdoor rugs might look pretty, but are they actually a practical addition to your garden? We asked the experts
By Jennifer Morgan
-
How to clean a concrete patio so it's free from dirt, moss and algaeThe best way to clean your concrete patio, with and without a pressure washer
By Jennifer Morgan
-
How to clean composite decking - a step-by-step guideGet your composite decking looking like new with our easy how-to
By Jennifer Morgan
-
16 fire pit ideas to turn up the heat in your garden - whatever size space you haveUpgrade your alfresco entertaining with an enticingly cosy fire pit
By Jennifer Morgan
-
Don’t fall for these 10 kitchen storage mistakes, warn professional organisersIs your kitchen packed full of storage mistakes that are making day-to-day use a nightmare? We asked professional organisers for their top tips
By Jennifer Morgan
-
Open Shelves vs Wall Cabinets - expert explain which is best for your kitchenPlanning a new kitchen or looking to update your existing one? There are so many design decisions to make, starting with what storage to put on your walls
By Jennifer Morgan
-
Dark bathroom ideas – how to embrace the dark side in your spaceDon’t believe the myth - small bathrooms can take dark colour as much as large. We show you how...
By Jennifer Morgan
-
How to make your bathroom look expensive on a budgetBathroom experts share how to give your bathroom the luxe look for less
By Jennifer Morgan
-
Dark kitchen ideas – 10 designs to make you rethink white unitsIt’s time to be brave and take on the dark side – grey, black, green and blue all make a strong style statement
By Jennifer Morgan
-
Small laundry room ideas – create a hardworking space for laundryAll it takes is careful planning and a stylish look to make sure small is both beautiful and practical
By Jennifer Morgan
-
Laundry room ideas – banish those washday blues with the perfect spaceGet on top of the family’s washing with a hard-working laundry room, whatever size you’re working with
By Jennifer Morgan
-
Dining room mirror ideas to make your space shineSmart ideas for using a mirror – or mirrors – in your dining room, adding space, light and style
By Jennifer Morgan
-
Rustic dining room ideas – 10 ways to create a simple, country dining spaceGive your dining room a modern rustic style with plenty of texture, reclaimed finds and natural materials
By Jennifer Morgan
-
10 ways to decorate a sideboard – create a stylish display in your dining roomA sideboard provides essential storage in your dining room, but it’s also a great opportunity to express your own style
By Jennifer Morgan
-
10 ideas for above fireplace decor - style up that free space on your wallTurn the blank wall above your fireplace into a feature, from mirrors to art, colour to decorative accessories, there’s plenty you can try
By Jennifer Morgan
-
Colourful nursery ideas – 10 ways to make your nursery popBring a colour splash into your nursery, or use colour for an easy update to toddler and pre-schooler bedrooms
By Jennifer Morgan
-
Modern nursery ideas - 10 clever ways to create a fun space you’ll both loveDesign the space right and you’ll have a modern nursery that will appeal to all with plenty of fun
By Jennifer Morgan
-
Long hallway ideas – 10 ways to make the most of your spaceNeed to make a long hallway more interesting? Try these easy design savvy ideas to make it appear wider
By Jennifer Morgan
-
11 home essential tools - the kit no home should be withoutWhat should your home tool kit have in it? Find out the essential tools you need to have to hand
By Jennifer Morgan
-
10 Bedroom picture wall ideas to add personality to your sleep spaceLayer, group and contrast your favourite images to create a look that is uniquely you
By Jennifer Morgan

