Jennifer Morgan
Jennifer Morgan is an award-winning editor, writer and stylist, with over 25 years’ experience writing, styling and editing home interest magazines. Jennifer was the deputy editor of Ideal Home from 2008-2010, having worked as its interiors editor for three years before. Jennifer moved to launch Ideal Home’s sister title, Style at Home in 2010.
Jennifer studied English literature at Cardiff University, before gaining a post graduate diploma in Magazine Journalism. Her first job was on Home magazine, where she learnt ‘on the job’, putting her hand up to do many a makes and craft project, styling the shoot and being the ‘step-by-step hands’. From Home, she moved to Inspirations Magazine, editing her first magazine, Inside Readers’ Homes at 26, before leaving to join Ideal Home.
After maternity leave in 2015, Jennifer launched several craft magazines and websites, before going freelance in 2016. To date, her clients have included many of her favourite brands, including John Lewis, Dunlem and Nordic House, where she uses her vast editorial experience to produce branded magazines and digital content. She also writes for Ideal Home, both in print and online, Real Homes, Waitrose, Woman & Home, Sainsbury’s Magazine, and has just finished a stint as houses editor for Homes & Gardens.
But it was during lockdown that Jennifer realised her dream of publishing her own magazine – Simply Scandi – the first magazine from her own publishing company Riley Publishing, so named after her daughter. This quarterly title is a must for Scandi fans everywhere
Of course, her home reflects her love of all things Scandi. It’s a new build, which provided her with the perfect blank canvas for a few Scandi pieces she’s lusted after for years.
IDEAL HOME TRUTHS
Where’s your happy place?
In my living room, snuggled up with my cats. As you’d expect, there’s lots of hygge-inspired style, with cushions, throws and candles.
What’s your home addition?
I love a good design book (and can’t bear to part with ANY book). I’m exciting that so many of my contemporaries have written books recently. It’s still on my never-ending to-do list!
What is your next home project?
The back garden. When we moved in, we got a small patio and a patch of grass. Add to that a trampoline, and there’s never been much scope to do anything else. But next year, I have big plans, including a firepit and some lovely outdoor lights. I’ve recently planted the front garden, so am getting more familiar with what will grow and thrive in our new build/builder’s rubble soil!
Latest articles by Jennifer Morgan
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16 firepit ideas to turn up the heat in your garden - whatever size space you have
Upgrade your alfresco entertaining with an enticingly cosy firepit
By Jennifer Morgan
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Don’t fall for these 10 kitchen storage mistakes, warn professional organisers
Is your kitchen packed full of storage mistakes that are making day-to-day use a nightmare? We asked professional organisers for their top tips
By Jennifer Morgan
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Open Shelves vs Wall Cabinets - expert explain which is best for your kitchen
Planning a new kitchen or looking to update your existing one? There are so many design decisions to make, starting with what storage to put on your walls
By Jennifer Morgan
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Dark bathroom ideas – how to embrace the dark side in your space
Don’t believe the myth - small bathrooms can take dark colour as much as large. We show you how...
By Jennifer Morgan
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How to make your bathroom look expensive on a budget
Bathroom experts share how to give your bathroom the luxe look for less
By Jennifer Morgan
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Dark kitchen ideas – 10 designs to make you rethink white units
It’s time to be brave and take on the dark side – grey, black, green and blue all make a strong style statement
By Jennifer Morgan
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Small laundry room ideas – create a hardworking space for laundry
All it takes is careful planning and a stylish look to make sure small is both beautiful and practical
By Jennifer Morgan
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Laundry room ideas – banish those washday blues with the perfect space
Get on top of the family’s washing with a hard-working laundry room, whatever size you’re working with
By Jennifer Morgan
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Dining room mirror ideas to make your space shine
Smart ideas for using a mirror – or mirrors – in your dining room, adding space, light and style
By Jennifer Morgan
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Rustic dining room ideas – 10 ways to create a simple, country dining space
Give your dining room a modern rustic style with plenty of texture, reclaimed finds and natural materials
By Jennifer Morgan
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10 ways to decorate a sideboard – create a stylish display in your dining room
A sideboard provides essential storage in your dining room, but it’s also a great opportunity to express your own style
By Jennifer Morgan
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10 ideas for above fireplace decor - style up that free space on your wall
Turn the blank wall above your fireplace into a feature, from mirrors to art, colour to decorative accessories, there’s plenty you can try
By Jennifer Morgan
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Colourful nursery ideas – 10 ways to make your nursery pop
Bring a colour splash into your nursery, or use colour for an easy update to toddler and pre-schooler bedrooms
By Jennifer Morgan
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Modern nursery ideas - 10 clever ways to create a fun space you’ll both love
Design the space right and you’ll have a modern nursery that will appeal to all with plenty of fun
By Jennifer Morgan
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11 home essential tools - the kit no home should be without
What should your home tool kit have in it? Find out the essential tools you need to have to hand
By Jennifer Morgan
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Long hallway ideas – 10 ways to make the most of your space
Need to make a long hallway more interesting? Try these easy design savvy ideas to make it appear wider
By Jennifer Morgan
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10 Bedroom picture wall ideas to add personality to your sleep space
Layer, group and contrast your favourite images to create a look that is uniquely you
By Jennifer Morgan
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What to do with leftover paint - 10 smart ideas to reuse paint at home
Smart DIY project for leftover paint and expert advice on what you should do with any paint you don't use
By Jennifer Morgan
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Living room picture wall ideas – 10 ways to create a wall with wow
All the inspiration and styling tips you need to make that blank living room wall look amazing
By Jennifer Morgan
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10 green and grey living room ideas for a smart space
From soothing and relaxing, to confident, here are some of our fave green and grey combos
By Jennifer Morgan
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Small bathroom lighting ideas – 10 ways to make your small bathroom shine
With a few clever design tricks, you can create just the right mood for your small bathroom
By Jennifer Morgan
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Concrete patio ideas to turn yours into something special
Give a tired concrete patio a mini makeover or plan in something stylish with our tips and ideas
By Jennifer Morgan
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Outdoor rug ideas – 10 easy ways to revamp your outdoor space
Give your garden a mini makeover with an outdoor rug, perfect for defining space and adding style
By Jennifer Morgan
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10 bathroom pendant lighting ideas to add style to your space
Pendant lights aren’t just for creating wow in your kitchen, try one in your bathroom for a style statement
By Jennifer Morgan