Jennifer Morgan
Jennifer Morgan is an award-winning editor, writer and stylist, with over 25 years’ experience writing, styling and editing home interest magazines. Jennifer was the deputy editor of Ideal Home from 2008-2010, having worked as its interiors editor for three years before. Jennifer moved to launch Ideal Home’s sister title, Style at Home in 2010.
Jennifer studied English literature at Cardiff University, before gaining a post graduate diploma in Magazine Journalism. Her first job was on Home magazine, where she learnt ‘on the job’, putting her hand up to do many a makes and craft project, styling the shoot and being the ‘step-by-step hands’. From Home, she moved to Inspirations Magazine, editing her first magazine, Inside Readers’ Homes at 26, before leaving to join Ideal Home.
After maternity leave in 2015, Jennifer launched several craft magazines and websites, before going freelance in 2016. To date, her clients have included many of her favourite brands, including John Lewis, Dunlem and Nordic House, where she uses her vast editorial experience to produce branded magazines and digital content. She also writes for Ideal Home, both in print and online, Real Homes, Waitrose, Woman & Home, Sainsbury’s Magazine, and has just finished a stint as houses editor for Homes & Gardens.
But it was during lockdown that Jennifer realised her dream of publishing her own magazine – Simply Scandi – the first magazine from her own publishing company Riley Publishing, so named after her daughter. This quarterly title is a must for Scandi fans everywhere
Of course, her home reflects her love of all things Scandi. It’s a new build, which provided her with the perfect blank canvas for a few Scandi pieces she’s lusted after for years.
IDEAL HOME TRUTHS
Where’s your happy place?
In my living room, snuggled up with my cats. As you’d expect, there’s lots of hygge-inspired style, with cushions, throws and candles.
What’s your home addition?
I love a good design book (and can’t bear to part with ANY book). I’m exciting that so many of my contemporaries have written books recently. It’s still on my never-ending to-do list!
What is your next home project?
The back garden. When we moved in, we got a small patio and a patch of grass. Add to that a trampoline, and there’s never been much scope to do anything else. But next year, I have big plans, including a firepit and some lovely outdoor lights. I’ve recently planted the front garden, so am getting more familiar with what will grow and thrive in our new build/builder’s rubble soil!
Latest articles by Jennifer Morgan
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40 fireplace ideas to turn your hearth into the elevated living room centrepiece of your dreams
Our favourite ways to turn a tired fireplace into the showstopping focal point of your lounge
By Holly Reaney
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How to make your dining room look modern – 12 ideas to impress your guests
Modern dining room ideas to update your dining space with a contemporary look
By Jennifer Morgan
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16 modern utility room ideas to enhance a functional space
Make laundry day feel like a treat with these on-trend utility room ideas that combine both style and function
By Jennifer Morgan
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Calming decorating trends - the best new ways to create a soothing home space
After a whirl of pattern and maximalism, calm interior décor trends are quietening things down on the interiors scene
By Jennifer Morgan
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How to plan the perfect wood flooring - what you need to know about wood versus wood-style
There are pros and cons of both, as our experts share
By Jennifer Morgan
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Nifty narrow garden ideas to make the most of a slender plot
These narrow garden ideas will maximise every inch of space to make the most of your outdoor plot
By Jennifer Morgan
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Courtyard garden ideas – 17 ways to create a hidden paradise
A small walled space can easily be turned into an outdoor paradise with smart planting and a few clever design tricks
By Jennifer Morgan
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9 bathroom cleaning mistakes making your life harder, according to experts
Simplify your cleaning routine and make your bathroom shine by avoiding these all too common mistakes
By Jennifer Morgan
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How to dress a window - three design experts explain how to plan the perfect window dressing
Too often left as an afterthought, window dressings can transform your space, as our three experts share
By Jennifer Morgan
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Should you wallpaper a bathroom? 10 tips from the experts on how to avoid a wallpaper faux-pas
Wallpaper makes for a stylish bathroom, but it needs some careful thought and design to make it work...
By Jennifer Morgan
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Guest room furniture ideas - clever ways to kit out your spare bedroom
When it comes to kitting out your guest room with furniture, less can be more, and clever can look really smart
By Jennifer Morgan
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Bedding ideas for a guest room - create a cosy and stylish bedroom retreat for visitors
Make your guest room feel extra special with our bedding ideas for guest rooms – the trouble is guests might just not want to check out in the morning…
By Jennifer Morgan
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DIY Christmas tree ideas that look as good as the real thing - it's time to think outside the festive box
Whether it’s due to time, budget, space – or because you want a second tree moment – there are plenty of DIY Christmas tree ideas that you can try
By Jennifer Morgan
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The best small Christmas tree ideas to make a big impact in every corner of your home
Whether it's in a hallway or kitchen small Christmas tree ideas are the perfect mini-festive decoration
By Jennifer Morgan
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10 Christmas wreath trends to know about this festive season
Wreaths have had a serious glow-up this year and they're no longer just for front doors
By Jennifer Morgan
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These white Christmas tree ideas will have you rethinking a traditional green tree this year
White Christmas trees are back, but these white Christmas trees are all elegance, flair and style
By Jennifer Morgan
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Plan the perfect children's rooms with these expert tips
Dreaming of creating clever, kid-approved spaces that will last, both in terms of style and function? We asked the experts to share their tips
By Jennifer Morgan
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Modern hallway ideas – 16 ways to make your entryway cool and contemporary
In the mood for a modern hallway? These ideas will help you to create a cohesive interior that is bound to wow guests
By Jennifer Morgan
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Grey carpet living room ideas – how to make this versatile colour suit any scheme
Grey is here to stay - here's how to incorporate grey carpet into any living room scheme
By Jennifer Morgan
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Utility room colour ideas – the best colours to use to brighten up this space
Our utility room colour ideas cover fabric, paint and flooring – something for everyone whatever your style
By Jennifer Morgan
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Mezzanine ideas for elevating your space
Add extra sleeping, working or living space with these nifty additions
By Jennifer Morgan
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The secrets to buying a perfect outdoor rug for the garden
Outdoor rugs might look pretty, but are they actually a practical addition to your garden? We asked the experts
By Jennifer Morgan
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Outdoor living room ideas – 24 ways to make the most of your garden
Create the ultimate outdoor oasis with these tips on bringing a living space to life in your garden
By Jennifer Morgan
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How to clean a concrete patio so it's free from dirt, moss and algae
The best way to clean your concrete patio, with and without a pressure washer
By Jennifer Morgan