Shopping edit – 10 of the best bath towels for luxury

We've tried and tested the best bath towels for every day use so that you can make a well-informed decision

Should you be searching for the best bath towels to spruce your bathroom and to get you dry in a jiffy, then we're here to help. There's no need to buy bath towels in person since we've been hard at work testing a load of them so that you can make a well-informed decision. We've also been in talks with experts for their knowledge of bath towels. “Nothing says spa quite like a fresh stack of plush towels placed over a towel bar, rolled in baskets or stacked neatly on a shelf” explains Sheridan's Product & Innovation General Manager, Joanna Ross. And that we can definitely agree with. And don't forget: fluffy, soft and absorbent bath towels don't need to cost the earth.

There are 3 things to bear in mind when buying towels, the first being GSM. This stands for grams per square metre. The higher this number, the thicker – and more absorbent – the bath towel will be. When it comes to size, your average bath towel is 70cm x 140cm. If you want something larger or if you like to wrap your towel fully around yourself, opt for a bath sheet. These usually come in at around 0cm x 160cm. Lastly, consider material. We've listed some more info and spoken with experts to determine the best bath towel material. Cotton is the most popular option. When speaking with Joanna from Sheridan, she reminded us that “the bathroom is the place to bring in soft and nurturing textures. They are also key to creating a spa-like feel in your bathroom". So, why not opt for something with a bit of texture?

If you're unsure whether you need to replace your bath towels yet, then consider if yours are still as absorbent as they once were. Otherwise, you should be able to tell an old bath towel from looks. If your towels are looking lacklustre on your towel rack, then this is a sign. Whether you are searching for an organic cotton bath towel or it's a budget-friendly option you are after – perhaps you're looking for something luxurious to show off in your guest bathroom? From DUSK bath towels to Sheridan towels and even M&S towels, read on for 10 of the best tried and tested towels you can buy below. Find more top tips on finding the right type of towel for you at the end of this page.

The best bath towels to buy in 2022

If you've not got time to read this entire guide, then take a quick glace below and click through to buy our best-rated bath towels, as tried and tested.

Otherwise, scroll for our full bath towel reviews.

Five various size light brown ribbed stripes pattern towels folded on top of each other with Ideal Home Logo

(Image credit: Sheridan)

1. Sheridan Living Textures Ribbed Stripes Pattern Pure Cotton Bath Towel

The best bath towels you can buy


GSM: 670
Size: Face Towel, Hand Towel, Bath Mat, Bath Towel, Bath Sheet
Fabric: 100% Cotton

The Sheridan ribbed towels are, without a doubt, among the best we've tested. They are super absorbent and they can dry your body fast thanks to their ribbed texture. Made from 100% cotton, these towels are weighty and thick, thanks to their 670GSM.

We've tested a lot of towels in order to write this guide, and each and every time these Sheridan ones came out on top. Not only are they generous in size with our reviewer loving the bath sheet version, but they are the perfect balance between soft yet rough enough to dry your body fast. They come out of the dryer fluffy every time, and rest assured we can vouch for the fact that they stand the test of time – you can use them for a good few showers before needing to wash since they dry fast, plus we've been using them for more than 6 months with no complaints.

Buy now: Sheridan Living Textures Ribbed Stripes Pattern Pure Cotton Bath Towel, from £9.95, Amazon (opens in new tab)

Four light grey ribbed folded towels on top of each other next to vase with green twig with Ideal Home Logo

(Image credit: DUSK)

2. Dusk Monaco Bath Towels

The best budget bath towels


GSM: 500
Sizes: Face Cloth, Hand Towel, Bath Towel, Bath Sheet
Fabric: 100% cotton

This bath towel range from DUSK truly is impressive. So much so that we rate them the best towels if you want luxury but are on a budget, mostly because they feel like they could melt in your hands since they are so soft. Made from 100% cotton and 500GSM, they're a combination of lightweight and quick drying. Choose from three stylish colourways and use them to also add texture to your bathroom shelves. When speaking with DUSK about these bestselling towels, their Head of Design, Farah Arshad, said "our towels are super soft, quick-drying, and incredibly absorbent, ensuring they stay fluffy for longer!".

We recommend buying these towels in the bath sheet size as the bath towels come up a tad small. When testing,we noted that these towels come out nice and impressively fluffy when tumble dried. They're not as great at absorbing water as our first pick, the Sheridan ribbed towel, but bearing in mind the price difference they are a brilliant budget-friendly alternative. After one year of use, they've stood the test of the time in our busy bathroom, not to mention they are showing absolutely no signs of wear. We're forever recommending them to family and friends, especially since there's usually a sale on at DUSK. Buy a few of the hand towels to wow guests who aren't staying overnight.

Buy now: Monaco Bath Towels, From £3, DUSK (opens in new tab)

Grey Beddable ribbed folded towel with Ideal Home Logo

(Image credit: Beddable)

3. Beddable Dark Grey Towels

The best bath towel set


GSM: 600
Sizes: Face Cloth, Hand Towel, Bath Towel
Fabric: 100% Turkish Cotton

Made from 100% Turkish cotton, these thick towels come in at 600GSM making them both weighty and impressively absorbent. They are probably the most fluffy on our list – especially once tumble dried – and they are ribbed to help get you dry faster. Not only that, but they are OEKO-Tex Certified with no harmful chemicals used in the process of creation. Use them on yourself, your children... anyone! They come in a set and you get a face cloth, hand towel and bath towel. Rest assured that the bath towel is pretty large at 100cm x 150 cm.

These thick and weighty towels from Beddable definitely passed our testing as we've been using them at home for a good few months now with zero complaints. They're definitely big enough to get you dry fast, plus their ribbed texture makes this an easy job. We think they are the perfect combination of soft and rough as they feel lovely yet they still manage to do their job of getting you dry. One thing to note, though, is that they are heavy in case you are looking for something lightweight. We think they scream luxury, although the only thing they've not got is a hook for hanging!

Buy now: Beddable Dark Grey Towels, £55 for a set, Beddable (opens in new tab)

Marks & Spencer Egyptian Cotton Luxury Towel

(Image credit: Marks & Spencer)

4. Marks & Spencer Egyptian Cotton Luxury Towel

The best Egyptian cotton bath towels


GSM: 650
Sizes: Face Towel, Guest Towel, Hand Towel, Bath Towel, Bath Sheet
Fabric: Mature cotton fibres

Not only are these M&S towels high quality, but they come in a huge range of colours – 40 to be exact – so that you can choose to match them with your decor or use them to add a pop of colour to your toilet. They are made using longer lasting mature cotton fibres and also infused with Marks & Spencer's StayNEW™ technology to keep them looking and feeling fresh after several washes. Let's not forget they are also 100% pure Egyptian cotton with a 650gsm rating. For a spa-like experience in your own home, these towels are your best bet.

We found these towels to be generous in size, and in particular, our reviewer noted that the bath sheet is perfect for their plus-size body. We've had these towels at home in our family bathroom for several years, in the baby pink colour, and guests have even noted to us how comfortable they are when using them. Moreover, their colour hasn't faded one bit, and they feel as luxurious as they look. An investment that you won't regret.

Buy now: Egyptian Cotton Luxury Towel, From £2, Marks & Spencer (opens in new tab)

Scooms Egyptian Cotton Bath Sheets in three colours hanging on hook in bathroom with Ideal Home approved logo

(Image credit: Scooms)

5. Scooms Egyptian Cotton Bath Sheet Pair

The best fluffy bath towels


GSM: 720
Sizes: Hand Towel, Bath Towel, Bath Sheet, Bath Mat
Material: Egyptian Cotton

These ultra-soft towels from Scooms might just be the perfect buy if you are looking for something that's super soft on your skin once you've taken a steaming hot dip in the tub. Coming in at a generous 720GSM, they are nice and thick as well as sizeable in the bath sheet option. These are the ultimate comfortable towel, and they come in pairs and bundles too, so that you can stock your bathroom with luxury.

When testing these towels, we initially noticed how soft and fluffy they are and even after washing, they've still managed to retain their softness. Due to their fluffiness, this means that the towels aren't as absorbent as some would prefer. This is why we suggest hanging them to dry naturally. They're definitely sizeable enough for most people, plus they have a hook for hanging to dry after use. These towels arrive in plastic-free packaging, which is another reason why we love them so much. They're tied with a material ribbon that can be reused and delivered in a recyclable box. If you are simply searching for the fluffiest towels around, then these ones from Scooms are your best bet.

Buy now: Egyptian Cotton Bath Towel Pair, £39, Scooms (opens in new tab)

Ethical Superstore Fair Trade & Organic White Bath Towels in white, folded in stack with Ideal Home Approved logo

(Image credit: Ethical Superstore)

6. Ethical Superstore Fair Trade & Organic White Bath Towel

The best organic cotton bath towels


GSM: 400
Size: Hand Towel, Guest Towel, Bath Towel, Shower Towel
Material: 100% Organic Cotton

If it's something organic that you are searching for, then we rate these to be the best organic bath towels around. Not only are they made of 100% organic cotton, but they are fair trade certified and sourced from producers in India. They are GOTS (Global Textile Standard) certified and they come in 4 sizes, with the bath towel size being our go-to. Choose from 7 colourways.

After testing these organic bath towels for more than 6 months, we can note that they wash well and they're super soft. Their lower GSM is great for ensuring they dry fast after use. They're super absorbent so you can use them several times before needing to wash them. We tumble dry these towels and they come out of the wash nice and fluffy.

Buy now: Fair Trade & Organic White Bath Towel, £29.95, Ethical Superstore (opens in new tab)

Seven towels of various colours folded and lying on top of wooden table

(Image credit: The White Company)

7. The White Company Luxury Egyptian Cotton Towels

The best luxury bath towels


GSM: 700
Sizes: Face Cloth, Hand Towel, Bath Towel, Bath Sheet, Super Jumbo
Fabric: Twisted Egyptian Cotton Terry

These luxury spa-like towels are made from an incredibly high 700GSM twisted Egyptian cotton Terry, which feels super-soft and generously plush to the touch. Their heavyweight design helps to make you feel reassuringly enveloped in complete comfort. In the brands signature crisp white these towels will help to add a posh hotel feel to any bathroom. The clean white design features a detailed simple border, to add just a hint of interest without the need for more. Doing what The White Company does best, these towels help make an everyday home accessory feel a little bit more luxurious.

Our sources at The White Company inform us that these are the definitive best-selling range – winning high accolades from all manner of experts. Whilst we are yet to test these towels in action, we can confidently say that we are happy with them being in this list as the best luxury option due to two factors. Firstly, we can recommend The White Company as a luxury brand for homeware, having tested plenty of products from them including home fragrance and bedding. Then, there's the fact that reviewers rated them 4.7-stars out of 5. Comments from buyers who own the towels claim they feel luxurious, look luxurious and wash well.

Buy now: Luxury Egyptian Cotton Towels, From £4, The White Company (opens in new tab)

2 White bath sheets folded neatly

(Image credit: Utopia Towels)

8. Utopia Towels Premium Jumbo Bath Sheet

The best bath towels on Amazon


GSM: 600
Sizes: Bath Sheet
Fabric: 100% ring spun cotton

This towel is, without a doubt, the best towel on Amazon. With a whopping 15,000 reviews – and a 4.6-star rating – this towel comes in only one size: bath sheet. Though rest assured you can buy them in a pack of two if you need to upgrade a few of your towels. They are made of 100% ring spun cotton to make them highly absorbent and super soft. While they even come in a range of colours including blue, electric blue, grey, pink, plum, navy and of course, white.  This bath sheet is ideal if you are on a budget, or equally enough it would be ideal for students, teens...

We're yet to get our hands on this Amazon bath towel to test it in use, however, we are confident that it's a great choice due to the sheer volume of reviews you can read about the towel online. Almost 20,000 Amazon shoppers have bought (and loved) this towel, with it having a 4.6-star rating out of 5. A very small amount of people totalling 9% of reviewers rated this towel 3 stars or less, with the remaining 91% rating it 4 to 5 stars. We're working to get our hands on these towels so that we can give you our true opinion soon.

Buy now: Utopia Towels Premium Jumbo Bath Sheet, £12.99, Amazon (opens in new tab)

Towel in packaging with mother holding baby in baby towel in bathroom next to bath

(Image credit: Cuddledry)

9. Cuddledry hand-free baby towel

The best bath towel for babies


Material: Bamboo & Cotton

This is hands down (see what we did there!) the best bath towel for babies. Thanks to the clever design that allows the towel to loop around your neck leaving you hands-free. This eliminates the problem of how to lift baby from the bath – which is a tricky task given they are wet and slippery. Polly Marsh who is one of Cuddledry's creators, told us "we asked hundreds of parents and found that mums and dads everywhere battle with baby towels held awkwardly under their chin, or in their teeth, or put crying babies onto towels on cold bathroom floors. It is of course impossible to safely lift a baby without two hands, but you also somehow have to hold a towel and wrap them in it". There's also the fact that this towel is made from a bamboo and cotton mix to ensure it's super-soft against babies skin.

While we're yet to test this towel with any little ones in tow, we're more than happy to recommend this towel to parents-t0-be mostly because it's award-winning. With a total of 5 awards won by this baby-friendly towel, paired with its 5-star rating on Boots, we're confident that it's the best of the best for both parents and their little ones. For comfort and safety, that is. Once we've tested this baby-friendly towel, we'll be sure to update this guide.

Buy now: Cuddledry Hand-free Baby Towel, £34.99, Boots (opens in new tab)

Soak & Sleep Supima Cotton Towels

(Image credit: Soak & Sleep)

10. Soak & Sleep Supima Cotton Towels

The best Supima cotton bath towels


GSM: 750
Sizes: Hand Towel, Bath Towel, Bath Sheet
Material: Supima Cotton

You can't beat the 'Cashmere of cotton' for a truly luxurious feeling for bathtimes and showers. These 750gsm towels feel indulgent and cosy whilst boasting high-performance absorbency, for complete post-bath heaven. The range is available in 6 versatile colour choices of white, mid-grey, smoke stone dark teal and aubergine.

Whilst we are yet to get our hands on one of these towels to test it at home, we have been speaking with Soak&Sleep about them so that you can buy rest assured they're of good quality. Sarah Smith, Head of Buying & Merchandising at Soak&Sleep "The exceptionally high standard of Supmina fibres used for this range are used to create towels with amazing softness and supreme durability". Moreover, we also chose to feature these towels in this guide due to their 4.8-star rating on the Soak&Sleep website. Several customers have commented on how fluffy these towels are, claiming they are of excellent quality and nice and thick.

Buy now: Supima Cotton Towels, From £12, Soak&Sleep (opens in new tab)

Where to buy new bath towels?

Keep scrolling for the best places to search for new bath towels, if none of our picks above tickled your fancy.

Bath towel deals

Use the arrows below to sift through a selection of affordable bath towels or bath towels that are on sale right now. Click the 'VIEW' button to go straight to the retailer to read more information about this bath towel.

What is GSM?

You’ll see this abbreviation frequently when sourcing towels – it’s like the thread count associated with bedding. GSM stands for ‘grams per square metre’. Put simply, it’s the way weight is measured for towels. Typically speaking, the higher the GSM the higher the thickness of the towel. Therefore the higher the GSM attributed, the more luxurious a towel is considered.

"The GSM is a good indication of how heavy and dense a towel is. Generally, the higher the GSM, the thicker and more absorbent the towel will be. When deciding on the GSM, think about how you’ll use your towel and how often. Lightweight towels dry quicker, but heavyweight towels have a more luxurious feel." – Lucy Comer Comer, Partner & Bath Shop Buyer at John Lewis & Partners

What is the best bath towel material?

There's no one material fits all with bath towels, as this will be dependent on what you prefer. Here's a low down of bath towel materials and constructions that are the most popular.

Supima cotton is known as the 'cashmere of cotton' to quote Sarah Smith, Head of Buying at Soak&Sleep, and for good reason! Grown only in the USA to exceptionally high standards, the fibres are longer and stronger than any other kind of cotton. They are therefore the most expensive towels, so consider them as a long term investment.

Egyptian cotton towels are a good alternative to costly Supima towels. They are super soft, durable and highly absorbent thanks to the long, thick loops. These towels are only slightly less luxurious and this is reflected in their price.

Standard towels are made from synthetic fibres and are therefore less absorbent and are of a lesser quality than cotton towels. However, they are low-cost and are ideal if you're planning to change them frequently.

Waffle towels have a textured surface and their lightweight nature makes them handy for travelling.

What is the best bath towel colour?

Plain white bath towels will bring a hotel chic look to any bathroom and can complement any scheme, dark or light. Be mindful of keeping your whites bright – especially if you use a lot of beauty products! It can be tricky to remove those mascara and foundation marks! If you want your towels to make a statement, choose a contrasting colour or pattern. For a more subtle look, choose towels that tone with your tiles and flooring.

“Blue is one of the most popular colours in the bathroom. It can have a positive effect on our mood as it connects us to a blue sky or ocean found in nature, which helps us to feel relaxed. The colour blue is known to help calm the mind and produce a feeling of tranquillity, a perfect sensation for winding down at the end of your day.”  – Joanna Ross, General Manager – Product & Innovation, Sheridan

How many bath towels do you need?

Consider what combination of towels you need and whether you want a matching set. Towel bales are cost-effective sets that usually offer 2 face cloths, two hand towels and two bath towels. If you want larger bath sheets you'll have to buy individual towels.

You should aim to allocate each member of the family two bath sheets and two bath towels, so they always have a clean one when one is in the wash. Hand towels can be limited to one per bathroom, and of course, always have plenty of spare towels of all sizes for guests.

What is a zero-twist bath towel?

Zero twist is a term you will see when researching towels. It basically means the cotton is spun with an open loop with no twist, giving a softer and more plush feel.

Which cotton is best for bath towels?

"Cotton is the most traditionally used material for bathroom towels, as it is extremely durable and absorbent." –  Lucy Comer at John Lewis & Partners

Egyptian cotton

Egyptian cotton towels offer supreme quality and performance. Long, fine fibres of cotton help to create towels that offer high absorbency, durability and a super-soft touch. Egyptian cotton is an ideal towel choice if you prefer a heavier weight for your towels.

Supima cotton

Supima cotton is a superior cotton choice, only grown in the USA. Unique with its extra long fibres, Supima cotton is highly durable and stronger than a large majority of alternative cotton types. Despite its tough properties, Supima cotton is sumptuously soft. Making it the ideal choice if you want a hardworking heavyweight towel with a soft feel.

How to care for your bath towels

1. Wash thoroughly

'Always wash towels before first use so they are thoroughly clean.' recommends Julia Galloway, Design Manager, Christy Towels, 'Don't overload the machine, towels need plenty of space and water to effectively soak.'

2. Condition

"To maintain the best results wash after wash we recommend using no fabric conditioner with your towels as over time the conditioner builds up in the fibres and reduces absorbency and softness" advises Sarah Smith, Head of Buying & Merchandising at Soak&Sleep.

3. Dry

This one will depend on the towel specifically, and your living situation. If you can, put your towels out on the line to dry to give them extra freshness. Though we always recommend putting them into a tumble dryer for 10 mins to make them fluffy before folding and putting them away. Don't iron towels as this can make them stiff and scratchy and also make them less absorbent.

How we tested these bath towels

3 bath towels rolled and placed on top of chest of drawers with plant in shot

(Image credit: Future PLC/Annie Collyer)

A total of 6 bath towels out of 10 in this guide have been included because we have reviewed them, so we have based our opinion on hands-on experience. Otherwise, the bath towels that are in this guide without a badge have been included due to positive customer reviews only. In this case, we are yet to test these bath towels but rest assured they are on our radar to test in the near future.

The majority of the towels on this list have been tested by our Deputy Ecommerce Editor, Annie Collyer. Whilst she didn't have the capacity to test all 6 of these towels, in this case, she relied on a few Ideal Home team members to help. Whilst testing the bath towels, we've been sure to note everything from how soft they are to their size and their durability. We've also been sure to check that the towels wash well before recommending them. Plus, we made sure to consider each one's material and price to determine what each towel is best for.

We tested everything from the best organic bath towel to the best budget bath towel, so that you can buy online rest assured you're getting the best value for money, and that you're buying the best product out there. See our Buying Guide landing page for more info on how we test the products in our buying guides.

Annie Collyer
Annie Collyer

Annie is Ideal Home's Deputy Ecommerce Editor. With four years of eCommerce experience under her belt, you can find her shopping words of wisdom on Real Homes, Gardeningetc, Livingetc, Homes & Gardens and Woman & Home. When she's not planning ahead or curating deals for Amazon Prime Day or Black Friday, you can find Annie testing a range of products in her South London home, from reed diffusers to candles, BBQs, mattresses and even a few vacuum cleaners.