John Lewis reveals how Christmas Decorating Trends have changed over last 10 years
Leading retailer explores evolving decorating choices in the UK, over past decade
With 90s fashions back on-trend and 70s interiors booming, it's easy to think we're going back in time. John Lewis & Partners have taken a trip down memory lane to explore how Christmas decorating trends have changed over the past decade.
Looking back to Christmas' past, the retailer compares then and now – to see how Christmas decorating trends have changed.
To summarise – decorations have become more sophisticated, trees are several feet taller, tree skirts are trending and statement baubles have replaced traditional round ones.
Our take on trends: Christmas tree trends 2019 – the most fashionable ways to dress your tree
'In 2009, we typically thought a thin bit of red or gold tinsel mixed with some round baubles and a few lights attached to a heavy adapter meant we were ready for Christmas' says Dan Cooper, head Christmas buyer at John Lewis & Partners. ' Ten years on the UK
tastes have become so much more adventurous and sophisticated.'
New research, looking over the past 10 years at John Lewis has revealed the following;
Christmas trees are taller
'Artificial trees have grown in quality and popularity, and become several feet taller. Ten years ago 4ft trees dominated the range sold by John Lewis, but today 7ft trees are our most popular with 9ft trees growing in popularity' Dan explains.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
Statement baubles become best-selling
'One of the biggest changes in trends has been in Christmas baubles. In 2009 most of us bought traditional round baubles, and there were very few individual ones,' explains Dan. ' Today, we have over 400 different types of bauble
and our best selling baubles are not traditional Christmas baubles but birds, foxes and dinosaurs. We have embraced the idea of making our trees individual to us with statement baubles.'
Christmas colours are more sophisticated
It's not just the tree size that's different, our decoration choices have changed. According to John Lewis UK households are now more likely to decorate their Christmas tree in sophisticated colours. Think white, blush, green and copper. Rather than bolder colour choices , such as red or gold, which were the favoured shades for decorating ten years ago.
Trees draped in thick tinsel, which has had a resurgence that peaked in 2018, or decorated with a statement pieces are seen as the most Instagrammable for 2019.
Trend grows for tree skirts
With the more sophisticated approach to decorating, today's trees are more likely to have their roots covered. Making tree skirts a growing trend.
Upside down trees are thing of past
John Lewis no longer sell upside down trees, popular back in 2009. Dan informs us, ' Instead pre-lit trees are on-trend and this year for the first time they have overtaken un-lit trees.'
Related: Best artificial Christmas trees to dress your home for the festive season
This week marks the biggest week for Christmas decorating and shopping. Will you be decorating 2009 or 2029 style??
Tamara was Ideal Home's Digital Editor before joining the Woman & Home team in 2022. She has spent the last 15 years working with the style teams at Country Homes & Interiors and Ideal Home, both now at Future PLC. It’s with these award wining interiors teams that she's honed her skills and passion for shopping, styling and writing. Tamara is always ahead of the curve when it comes to interiors trends – and is great at seeking out designer dupes on the high street.
-
Check out this stunning Art Deco style bathroom transformation
This eye-catching bathroom combines pattern and colour beautifully
By Stephanie Smith
-
Aldi Christmas candles are dropping next week - and the alternative to The White Company's ceramic candle is the one to look out for
The quiet luxury candle from Aldi is the one we're backing as this year's sellout
By Kezia Reynolds
-
How many lights should there be in a kitchen? Design pros reveal the golden number for a well-lit cooking space
It can be hard to get the lighting of this all-important space spot on - these tips will make it simple
By Natasha Brinsmead
-
Argos’ new curved Christmas tree looks like something straight out of The Grinch - and it's perfect for small spaces
Like the Grinch, this curved top tree could steal the show this Christmas
By Kezia Reynolds
-
I got a preview of Aldi's Christmas specialbuys - the homeware products to watch out for and the dates they're dropping
Get ready to shop the middle aisle, some hidden gems are about to land
By Rebecca Knight
-
Paper Christmas trees are the Scandi-inspired trend I'm seeing everywhere - and it's perfect for that retro-luxe look
Who knew paper could look so luxurious
By Kezia Reynolds
-
The White Company Christmas shop has opened – these are the pieces we predict will sell out
It's never too early to start thinking about Christmas...
By Kezia Reynolds
-
The M&S bestselling light-up candles are back for Christmas - but you’ll have to act fast as they're expected to sell out
It's begining to look a lot like Christmas...
By Kezia Reynolds
-
John Lewis' online Christmas shop is open! These are the baubles we're sure will sell out fast
Is it ever too early for a little Christmas cheer?
By Sara Hesikova
-
As a stylist, I've wrapped thousands of presents for shoots – and these are my top tips for gift wrapping like a pro
Gift wrap like a pro and impress family and friends with perfectly wrapped presents this season
By Laurie Davidson
-
The 5 things guests always notice when they enter a home - how to use them to make a good impression
If you're hosting this Christmas these are the things that your guests will notice
By Amy Hunt