Fancy browsing Dunelm alongside an interiors expert? Now you can, without leaving the sofa

Think personal shopper on a budget

Many shops might now be open, but for those not ready to venture out just yet Dunelm has launched a new virtual shopping service.

Related: Dunelm has just launched this year's new must-have bathroom accessory and we're obsessed (opens in new tab)

We love finding any new way to shop. The new Dunelm virtual shopping service (opens in new tab) hopes to help customers benefit from a bit of retail therapy without setting a foot outside. Whether they are shielding, nervous about going into stores or simply unable to get to the shops.

How will the Dunelm virtual shopping service work?

The service works a bit like an online personal shopper, just with a bit more guidance and interior tips. It is this tailored advice that sets the service apart from regular online shopping.

dunelm retail company british home furnishings retailer

(Image credit: Dunelm)

It's a four-set process, starting with booking an appointment online. Customers will then be asked to input their style inspiration or particular items that they are looking for.

This will be followed by a video call with a 'shopping companion'. The friendly companion will guide you around the store for a bit of virtual browsing. Showing off any new products or designs, and talking to the customer about their interior vision, helping with any tips or advice.

room with armchair white table and yellow cupboards

(Image credit: Future PLC/ David Merewether)

After the appointment, a shopping list of every item discussed will be sent over. Then it is just up to you to purchase as and when you choose, for home delivery or Click and Collect.

The service is currently only available in Redditch and Erdington. But there are plans to roll it out across all Dunelm stores.

virtual shopping service at dunelm

(Image credit: Dunelm)

'We are really excited at the launch of our new Virtual Shopping service at Dunelm,' says Jemma Williams, brand marketing director at Dunelm. 'We are striving to make the shopping experience within the new circumstances as enjoyable as possible, but most importantly as safe as possible for all of our customers.'

'This service makes it more effortless than ever to shop and browse all the fantastic products and collections we have available at Dunelm, helping our customers transform their houses into homes they love.'

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Will you be giving the new shopping service a go?

Rebecca Knight
Rebecca Knight

Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.